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AWE 2022 Day Two: The Floor Opens. Talks on Interoperability, Hardware, and Software

ARPost

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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XR Market Growth to Top $345.9bn by 2030, Report Shows

XR Today - Augmented Reality tag

North America would also lead global markets for the same period. Doctors can leverage the technology to access detailed scans of patients in real-time with Magic Leap, HoloLens 2, and other headsets. Growth Factors for 2023 The XR space has seen a meteoric rise in adoption rates across industry verticals.

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. The reveal that Apple will be using Unity to bring 3D applications and games to Vision Pro was exciting. Their partnership with Unity will get them there quickly. Apple will use Unity to bring 3D applications and games to Vision Pro.

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Digital Real Estate in AR, with Darabase's Dominic Collins

XR for Business Podcast

In terms of who's on the flip side of that marketplace, actually-- we're about to launch our first SDK and that's-- we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Certainly wasn't in North America and Europe or whatever, it was a relatively small campaign in Brazil.

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Digital Real Estate in AR, with Darabase’s Dominic Collins

XR for Business Podcast

In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Certainly wasn’t in North America and Europe or whatever, it was a relatively small campaign in Brazil.

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Digital Real Estate in AR, with Darabase’s Dominic Collins

XR for Business Podcast

In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Certainly wasn’t in North America and Europe or whatever, it was a relatively small campaign in Brazil.

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Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

XR for Business Podcast

If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.” And they’re getting to the point where they’re retiring right here in North America, a lot of the baby boomers are leaving the workforce.