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The biggest gorillas in the room are the covert augmented reality company MagicLeap, which raised almost $800M in February (bringing its total funding to $1.4B), and the VR live-streaming company NextVR, which raised $80M in August (which brings its total funding to over $115M).
But this should surprise no one: all the previous expensive AR/MR headsets that have been initially targeted at consumers, like MagicLeap or HoloLens, ended up being used mostly in enterprise sectors. So the fact that Apple is targeting the B2B market makes absolutely sense because $3500 is a price that is too high for average people.
Further References Razer Quest Accessories (Road To VR) MagicLeap gets medical certification Me wearing MagicLeap 2 glasses MagicLeap announced at CES that its MagicLeap 2 glasses obtained IEC 60601-1 certification.
Apple also recently stole some hot talent from Oculus as well as MagicLeap, so it’s only a matter of time before we’ll see a beautifully designed mixed reality product that will take iOS fanboys by storm. AppleEyes, anyone? MONEY, MOVES, AND FUNDING. The company announced its $5M pre-Series A funding, which was led by WI Harper.
At this price, Apple’s primary competitors are the MagicLeap 2, Microsoft’s HoloLens 2, and Varjo’s VR-3 — all enterprise headsets. One would have to rely on Occam’s Razer when faced with enterprise, corporate, or consumer-based questions.
Even if you put aside its decidedly bug-eyed appearance, the leaked HTC Vive Flow is a baffling headset. By all accounts, it’s supposed to be a standalone consumer VR device that’s made for activities like meditating and streaming media. It also will allegedly come with its own take on the metaverse. In a somewhat… Read more.
Sensics and Razer launched OSVR 18 months ago with the intent of democratizing VR. Acer, NVIDIA, Valve, Ubisoft, Leap Motion and many others joined the ecosystem. MagicLeap is not commercial yet. Introduction OSVR is an open source software platform and VR goggle. It turns out that others share this vision.
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