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Magic Leap And Google Announce AR Partnership

Upload VR

Magic Leap has entered a "multi-faceted, strategic technology partnership" with Google. The companies say the partnership will combine Magic Leap's "leadership in optics and manufacturing" with Google's "technology platforms". Google was an initial investor in Magic Leap, leading a $542 million funding round back in 2014.

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Apple Vision Pro Second Impressions: The Digital Crown Tunes Your Reality

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Apple's passthrough magic might help explain why the industry is making such big shifts before this $3,500 spatial computer even ships. Saudi Arabia-owned Magic Leap took $500+ million more from the "sovereign" investment arm of the state to continue developing its technologies for transparent optical AR.

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What is the Influence of Major Corporations in XR and Spatial Computing?

XR Today - Mixed Reality tag

The Future of Magic Leap After Ross Rosenberg was appointed Magic Leap’s CEO in October 2023, the company has since focused on its enterprise roadmap for 2024; targeting its XR devices towards enterprise and industrial clients. Magic Leap started to understand that these walled gardens are not their future.

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Convergence, Enterprise AR, and Mapping the Inside World with Charlie Fink

XR for Business Podcast

Alan: So speaking of looking into the future, somebody else who’s kind of looking to the future that you’ve been covering in your Forbes articles is Magic Leap, and their CEO, Rony. Magic Leap a lot of great people running off doing different things. Those are the kinds of apps that Magic Leap wants to enable.

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Convergence, Enterprise AR, and Mapping the Inside World with Charlie Fink

XR for Business Podcast

Alan: So speaking of looking into the future, somebody else who’s kind of looking to the future that you’ve been covering in your Forbes articles is Magic Leap, and their CEO, Rony. Magic Leap a lot of great people running off doing different things. Those are the kinds of apps that Magic Leap wants to enable.

AR 78