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SPIE achieves this via a series of seminars, technical conferences, an exhibition floor, and a series of courses the event holders run alongside the primary conference date. Many XR industry giants, such as Google, MagicLeap, and Meta Reality Labs, are poised to appear at the event.
Until recently, Brian Kane has been highlighting more experiential demos - like one that puts a porthole to the ocean in your living room - to highlight the power of the MagicLeap, and of spatial computing in general. MagicLeap is one of these MagicLeap devices, you put it on, and your whole world is spatial computing.
MagicLeap became a $4.5 Hold educational seminars, write about what you are doing, help others who are just starting out. But you can market the fact that you are secretive — and lots of companies do this. Apple is well known for being secretive about their new products, and this helps create buzz around them.
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