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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

To its credit, the company had the foresight to release HoloLens in 2016, a full two years before unicorn startup Magic Leap could get its first standalone AR headset out the door. Three years later it released HoloLens 2, which directly competes today against Magic Leap Two.

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The XR Week Peek (2020.05.11): new Quest is in the works, Magic Leap may pivot to healthcare, and more!

The Ghost Howls

I hope that a future rumor clarifies a bit more what is Facebook’s strategy. (Thanks Alessio Palumbo for the tip!). Image by Magic Leap). Magic Leap looks for a $100-million deal to save itself. More info (Magic Leap trying to raise $100M) More info (Magic Leap timing for the future).

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The XR Week Peek (2022.06.06): Sony announces four games for PSVR 2, and Apple today…

The Ghost Howls

Image by Sony Interactive Entertainment). Furthermore, when the remastered version of Resident Evil 4 has been announced, Sony stated that some VR-related content will be released for it (but it is not clear what). Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy.

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The Next Frontier of XR Hardware

ARPost

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. Magic Leap 2 Magic Leap jumped the starting gun and played their cards early. Let’s take a look at the technology coming our way.

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The XR Week Peek (2023.09.04): Meta may be working on the next Quest Pro with LG, Meta Avatars get legs, and more!

The Ghost Howls

If this strategy is confirmed, by 2025 Meta would have a cheap $200 device (Quest 3 Lite?), First of all, we have some more info on the micro OLED displays: Sony started selling them in Japan, so we have some more specs: they have 4K resolution, 90Hz framerate, a high luminance, and the capability of reproducing a very wide color range.

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Editorial: This VR cycle may take more time than expected

The Ghost Howls

PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2. I’m pretty sure that Sony is waiting the next few months to make some moves, there’s still the Black Friday and the Christmas Holiday that have to happen, but at the moment I do not see this device as disruptive to our ecosystem.

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The XR Week Peek (2022.05.30): Niantic launches VPS, Pico launches Neo 3 Link, and much more!

The Ghost Howls

And Sony will give a “Sneak peek” of PSVR 2 games at its upcoming State Of Play event on June 2nd at 3 PM PT. It seems that Sony is hoping for a Q4 release in time for the holidays, but analyst Ming-Chi Kuo thinks that delays will bring the release to Q1 2023. Image by Magic Leap). News worth a mention.