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AR Takes Center Stage At SXSW 2020

VRScout

The annual festival will debut new AR experiences from Magic Leap, Intel, and director Virginia Galloway. Magic Leap’s The Last Light. Magic Leap’s The Last Light. The first is The Last Light , an AR film powered by the Magic Leap One headset. Intel’s Superhuman AR. Badges are available now.

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Nreal AR Glasses to Begin Shipping Next Week to Consumers in Korea

Road to VR

Nreal is getting ready to ship its Nreal Light AR headset to consumers in South Korea. As reported by The Verge , Nreal is now taking pre-orders from Korea-based consumers, available through Korean telecom LG Uplus. SEE ALSO Apple is Snapping up Many of Magic Leap's Former Employees.

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AR Glasses Creator Nreal Secures $100M Series C Financing to Expand Internationally

Road to VR

Nreal is probably best known for its smartphone-tethered AR glasses, dubbed Nreal Light which made headlines back at CES 2019 for its relatively small form-factor in comparison to Magic Leap One or Microsoft HoloLens. Image courtesy Nreal. Nreal Light achieves this by offloading processing to a compatible smartphone.

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Nreal Launches $600 ‘Light’ AR Glasses in United States via Verizon

Road to VR

Relative to enterprise-focused AR headsets like Magic Leap 2 and HoloLens 2, it’s also less expensive due to the inclusion of cheaper and less complicated optics, called ‘birdbath’ optics, which project light from a microdisplay to the eye via what’s essentially a curved see-through mirror (among other things).

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Xreal Air 2 Ultra Are True AR Glasses Powered By Samsung Galaxy S23 Or S22 Via USB-C

Upload VR

While Nreal Light could only detect flat planes such floors and tables, Xreal Air 2 Ultra can apparently generate a 3D mesh of your room, as Meta Quest 3 and high-end AR devices like Magic Leap 2 can. In addition to scene meshing, Xreal is also promising hand tracking, permanent spatial anchors, and arbitrary 2D image tracking.

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Web3, XR, Crypto, and the World Economic Forum 

XR Today - Mixed Reality tag

During the latest 2022 WEF event, market-leading AR manufacturer Magic Leap announced a strategic partnership with Globant, intended to accelerate XR enterprise adoption. At the event, attendees had an opportunity to test out the most recent Magic Leap headset and learn about upcoming devices and tools.

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Optimistic Market Forecasts Declare AR Smart Glasses Uptick – Leveraging AI, Biometric, Sustainability Trends

XR Today - Augmented Reality tag

The report notes that the forecasted uptick hinges on various market leaders, including Google, Sony, Apple, Samsung Electronics, Microsoft, HTC, Oculus, Magic Leap, Blippar, and Upskill. However, Evolve Business Intelligence explains that China, Japan, South Korea, and India are “key markets” for AR/VR growth and adoption.

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