Road to VR

SEPTEMBER 1, 2023

Magic Leap 1, the AR headset that helped the Plantation, Florida-based startup attract over three billion dollars in funding, will be completely defunct by late next year. The company announced this week that Magic Leap 1’s cloud services are due to be shut off on December 31st, 2024.

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The Ghost Howls

JULY 18, 2022

Magic Leap reveals prices and availability of ML 2. Finally, Magic Leap has revealed information about the price and availability of Magic Leap 2. I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier.

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The Ghost Howls

MARCH 16, 2020

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The sales never skyrocketed and now Magic Leap is in desperate need of cash , after many layoffs, disappointing sales, and having put its IP as collaterals to a bank.

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Road to VR

MARCH 1, 2019

Magic Leap is giving away serious cash to developers this year through their Independent Creator Program , which has earmarked an “eight-figure” number destined to fund app developers working in gaming, entertainment, collaboration, productivity, and more. Productivity. Entertainment. Enterprise.

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Road to VR

FEBRUARY 19, 2018

According to a recent update to Magic Leap’s massive list of job postings , the company revealed it definitely has plans to enter the retail space, which could include everything from special in-store installations to its own bespoke retail locations. Magic Leap unveiled their first product, Magic Leap One , late last December.

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XR Today - Virtual Reality

JULY 29, 2024

Magic Leap Ditching its Hardware Business? Magic Leap has reportedly laid off its sales and marketing teams because it decided to focus on licensing the technology behind its headsets. Only a few years ago, Magic Leap made headlines after raising $3.5 billion from Alphabet and other key investors.

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Road to VR

JUNE 19, 2024

Hugo Swart, previous head of Qualcomm’s XR division, announced he’s joined Google where he’ll lead the company’s XR Ecosystem Strategy and Technology efforts. The post Former Head of Qualcomm’s XR Division Joins Google to Guide XR Strategy appeared first on Road to VR.

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Next Reality AR

NOVEMBER 15, 2019

This week's news that Magic Leap's patents had entered collateral limbo, now in the hands of JPMorgan Chase, threw a dark cloud over the company. Well, that cloud got a bit darker on Friday with the news that two of the company's top executives are exiting the startup.

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Road to VR

DECEMBER 10, 2019

Magic Leap is one of the most well-funded startups in history, boasting $2.6 A new report from The Information however alleges that the company has seen sluggish sales of its Magic Leap One AR headset, something that reportedly only sold 6,000 units in the first six months following its August 2018 launch.

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Road to VR

JUNE 22, 2023

To its credit, the company had the foresight to release HoloLens in 2016, a full two years before unicorn startup Magic Leap could get its first standalone AR headset out the door. Three years later it released HoloLens 2, which directly competes today against Magic Leap Two.

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Next Reality AR

AUGUST 7, 2019

Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects.

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Tech Trends VR

MARCH 25, 2019

In a side area, there is a substantial line waiting to try out Magic Leap Click To Tweet. They are Magic Leap. Magic Leap is here at SXSW with FLOOD magazine. Meanwhile, in a side area, there is a substantial line waiting to try out Magic Leap’s Augmented Reality. It might be my glasses.

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Upload VR

MAY 30, 2024

Magic Leap has entered a "multi-faceted, strategic technology partnership" with Google. The companies say the partnership will combine Magic Leap's "leadership in optics and manufacturing" with Google's "technology platforms". Google was an initial investor in Magic Leap, leading a $542 million funding round back in 2014.

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VRScout

FEBRUARY 13, 2021

By merging the work being done at Luxexcel and WaveOptics, the two companies are promising an AR headset that is more streamlined than existing solutions such as Nreal or Magic Leap. This is a device you could wear as you shop, hang out with friends, or exercise.

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Next Reality AR

APRIL 26, 2019

Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round. On Friday, the company announced that it has secured $280 million in funding from NTT Docomo, the largest wireless provider in Japan.

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The Ghost Howls

AUGUST 13, 2018

We are in the days of the Magic Leap hype : developers that have bought it are posting videos everywhere and every one of us is trying to understand if the device is valuable or not. So, here you are my editorial regarding Magic Leap. So, here you are my editorial regarding Magic Leap.

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Tech Trends VR

AUGUST 8, 2018

Magic Leap finally materializes into a product some of us can actually buy, yet the real test will be whether developers take the bait. There’s only so much “we know something you don’t know” you can take before it starts to become annoying, but Magic Leap simply would not take a hint.

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XR Today - Augmented Reality tag

JULY 23, 2024

Magic Leap has reportedly laid off its sales and marketing teams as a result of the company’s decision to focus on licensing the technology behind its headsets. Only a few years ago Magic Leap was making headlines after raising $3.5 Only a few years ago Magic Leap was making headlines after raising $3.5

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Upload VR

AUGUST 31, 2023

Magic Leap 1 AR headsets will "cease to function" from 31 December 2024, the company announced. Magic Leap sent an email to all customers containing the following: As such, we are announcing that Magic Leap 1 end of life date will be December 31, 2024. The company today is still fully focused on enterprise.

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ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. Magic Leap 2 Magic Leap jumped the starting gun and played their cards early. Let’s take a look at the technology coming our way.

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Tech Trends VR

FEBRUARY 24, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality. Thanks @ObjectTheory for letting me play with your @magicleap ! pic.twitter.com/UMhQbxgH1g.

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ARPost

JUNE 3, 2022

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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XR Today - Virtual Reality

OCTOBER 5, 2022

Magic Leap. As companies in the AEC space continue to invest in tools capable of combining real-world environments with digital technology, Magic Leap is growing in popularity. The company has already worked alongside a number of major firms to develop faster time-to-market strategies and improved collaboration efforts.

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The Ghost Howls

JULY 23, 2019

But it is very interesting , because it will touch a lot of hot topics, like: Data visualization in XR; Magic Leap; Being a woman working in XR; How is XR in Asia. Today the interview will cover the first two topics: dataviz in VR thanks to BadVR solution and Magic Leap. and many other interesting stuff!

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XR Today - Mixed Reality tag

OCTOBER 1, 2022

AR tech firm Magic Leap is set to launch in 19 countries across the world, Lisa Watts, Vice President of Product Marketing and Developer Programs for Magic Leap announced at the Immerse Global Summit (IGS) 2022 Europe on Madeira Island, Portugal. Magic Leap 2 stands on the shoulders of giants and the force.

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The Ghost Howls

OCTOBER 31, 2018

He has joined Rony Abovitz at Magic Leap and now he’s there, trying to build the MagicVerse as the SVP of Creative Strategy of the Florida company. And what you are doing at Magic Leap to create these experiences for people? ( Magic Leap glasses. So much food for thoughts.

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Road to VR

NOVEMBER 30, 2021

Relative to enterprise-focused AR headsets like Magic Leap 2 and HoloLens 2, it’s also less expensive due to the inclusion of cheaper and less complicated optics, called ‘birdbath’ optics, which project light from a microdisplay to the eye via what’s essentially a curved see-through mirror (among other things).

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XR Today - Virtual Reality

NOVEMBER 29, 2022

Magic Leap and H&M. With help from Magic Leap , H&M was able to create digital twins of its clothing designs for people to interact with through a headset. The solution helped consumers to visualise the kind of peace and relaxation they could achieve with MUJI’s product, while helping to differentiate the brand.

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The Ghost Howls

OCTOBER 18, 2018

The Metaverse, that becomes the MagicVerse, in Magic Leap’s terms (Image by Magic Leap). John Gaeta is one of the co-founders of the ILMxLAB and is currently SVP Creative Strategy at Magic Leap. More details. October, 26th (Friday) – 17.30. “What is the MagicVerse?”

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The Ghost Howls

JANUARY 22, 2021

Google can count on the acquisition of North, the experience he has matured by producing Google Glass and investing in Magic Leap, and the fact that it owns the most-used mobile operating system. Magic Leap will meet its fate. Duck Face, Magic Leap One, and me. What about Magic Leap ?

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XR Today - Mixed Reality tag

MAY 25, 2023

The whole project took less than 6 weeks to complete, with no need for custom development or programming. Improving the Transfer of Knowledge Using the Taqtile Manifest platform on Magic Leap headsets quickly solved many of PBC Linear’s initial challenges with training and guiding its workforce.

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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XR Today - Augmented Reality tag

OCTOBER 27, 2023

Magic Leap announced it had appointed Ross Rosenberg, Incoming CEO , as its company Chief Executive on Wednesday, with the newly-appointed executive stepping into his role on 1 November. He will also help Magic Leap support the sector amid the challenges and goals of the Plantation, Florida-based firm’s operations and customers.

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Tech Trends VR

AUGUST 3, 2020

Dr. Ahmed is seen wearing a Magic Leap One headset, while his colleagues used mobile phones, yet they all “inhabited” the same virtual space and were able to effectively visualize and interact with both the people and objects within it. As connectivity improves immersive applications will be further supercharged Click To Tweet.

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ARPost

FEBRUARY 3, 2023

To learn more about Blippbuilder on headsets, the company’s long-term strategy, and the effects of other Blippar developments, ARPost met the company’s new CEO, Preet Prasannan. The first two headsets were Magic Leap and Meta Quest Pro. Meet New CEO Preet Prasannan Prasannan is Blippar’s new CEO, but he isn’t new to the company.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity. This strategy has already paid dividends for Google so far. Google has already shared that its working with companies like Sony, Magic Leap, and Lynx.

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ARPost

NOVEMBER 11, 2022

Most have never heard of other immersive tech companies like Magic Leap and NVIDIA. Meanwhile, the most trusted company (Microsoft) and the least trusted company (Meta) are working together on their immersive work strategies. That has to do with trust.

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