Road to VR

MAY 29, 2020

Magic Leap pivoted to the enterprise space recently after an extended lukewarm reception by consumers for its $2,300 AR headset. Abovitz released a statement on the Magic Leap blog explaining the move, saying that a change in his role was “a natural next step” to bringing about the next phase of the company.

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Road to VR

OCTOBER 27, 2017

John Gaeta, known for his work as visual effects supervisor on The Matrix trilogy and for launching Lucasfilm’s immersive media branch ILMxLab , is joining the mysterious augmented reality start-up Magic Leap. As reported by The Verge , Gaeta says he’s joined Magic Leap as Senior Vice President of Creative Strategies. “It

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XR Today - Augmented Reality tag

JULY 23, 2024

Magic Leap has reportedly laid off its sales and marketing teams as a result of the company’s decision to focus on licensing the technology behind its headsets. Only a few years ago Magic Leap was making headlines after raising $3.5 Only a few years ago Magic Leap was making headlines after raising $3.5

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The Ghost Howls

JULY 18, 2022

Magic Leap reveals prices and availability of ML 2. Finally, Magic Leap has revealed information about the price and availability of Magic Leap 2. I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier.

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Road to VR

NOVEMBER 27, 2017

Magic Leap, the secretive augmented reality startup, might be calling its first device ‘Magic Leap One’, as suggested by a recent trademark filing. A company spokesperson also mentioned that it was “full steam ahead toward the launch of Magic Leap One.”. a Singaporean venture capital firm.

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Upload VR

AUGUST 31, 2023

Magic Leap 1 AR headsets will "cease to function" from 31 December 2024, the company announced. Magic Leap sent an email to all customers containing the following: As such, we are announcing that Magic Leap 1 end of life date will be December 31, 2024. The company today is still fully focused on enterprise.

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Next Reality AR

NOVEMBER 15, 2019

This week's news that Magic Leap's patents had entered collateral limbo, now in the hands of JPMorgan Chase, threw a dark cloud over the company. Well, that cloud got a bit darker on Friday with the news that two of the company's top executives are exiting the startup.

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Road to VR

MARCH 1, 2019

Magic Leap is giving away serious cash to developers this year through their Independent Creator Program , which has earmarked an “eight-figure” number destined to fund app developers working in gaming, entertainment, collaboration, productivity, and more. Productivity. Entertainment. Enterprise.

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The Ghost Howls

MARCH 16, 2020

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The sales never skyrocketed and now Magic Leap is in desperate need of cash , after many layoffs, disappointing sales, and having put its IP as collaterals to a bank.

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The Ghost Howls

APRIL 26, 2021

As always, they’re doing a great job not only with the product but also with the communication strategy. Image by Magic Leap). Magic Leap 2 is coming in Q1 2022. Even if most of this roundup will be about Oculus, I have decided to put another brand on top of it and it is Magic Leap.

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Next Reality AR

AUGUST 7, 2019

Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects.

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Road to VR

FEBRUARY 19, 2018

According to a recent update to Magic Leap’s massive list of job postings , the company revealed it definitely has plans to enter the retail space, which could include everything from special in-store installations to its own bespoke retail locations. Magic Leap unveiled their first product, Magic Leap One , late last December.

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Road to VR

DECEMBER 10, 2019

Magic Leap is one of the most well-funded startups in history, boasting $2.6 A new report from The Information however alleges that the company has seen sluggish sales of its Magic Leap One AR headset, something that reportedly only sold 6,000 units in the first six months following its August 2018 launch.

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Road to VR

JUNE 22, 2023

To its credit, the company had the foresight to release HoloLens in 2016, a full two years before unicorn startup Magic Leap could get its first standalone AR headset out the door. Three years later it released HoloLens 2, which directly competes today against Magic Leap Two.

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XR Today - Augmented Reality tag

OCTOBER 27, 2023

Magic Leap announced it had appointed Ross Rosenberg, Incoming CEO , as its company Chief Executive on Wednesday, with the newly-appointed executive stepping into his role on 1 November. He will also help Magic Leap support the sector amid the challenges and goals of the Plantation, Florida-based firm’s operations and customers.

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Tech Trends VR

MARCH 25, 2019

In a side area, there is a substantial line waiting to try out Magic Leap Click To Tweet. They are Magic Leap. Magic Leap is here at SXSW with FLOOD magazine. Meanwhile, in a side area, there is a substantial line waiting to try out Magic Leap’s Augmented Reality. It might be my glasses.

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Next Reality AR

APRIL 26, 2019

Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round. On Friday, the company announced that it has secured $280 million in funding from NTT Docomo, the largest wireless provider in Japan.

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The Ghost Howls

MAY 11, 2020

I hope that a future rumor clarifies a bit more what is Facebook’s strategy. (Thanks Alessio Palumbo for the tip!). Image by Magic Leap). Magic Leap looks for a $100-million deal to save itself. More info (Magic Leap trying to raise $100M) More info (Magic Leap timing for the future).

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XR Today - Mixed Reality tag

OCTOBER 1, 2022

AR tech firm Magic Leap is set to launch in 19 countries across the world, Lisa Watts, Vice President of Product Marketing and Developer Programs for Magic Leap announced at the Immerse Global Summit (IGS) 2022 Europe on Madeira Island, Portugal. Magic Leap 2 stands on the shoulders of giants and the force.

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XR Today - Mixed Reality tag

MAY 25, 2023

The whole project took less than 6 weeks to complete, with no need for custom development or programming. Improving the Transfer of Knowledge Using the Taqtile Manifest platform on Magic Leap headsets quickly solved many of PBC Linear’s initial challenges with training and guiding its workforce.

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XROM

JANUARY 16, 2024

Magic Leap, the renowned AR headset vendor, has recently received a staggering $590 million in funding from Saudi Arabia's sovereign wealth fund. This injection of capital has propelled Magic Leap's valuation to over $4.5 With this newfound support, Magic Leap is gearing up to take on tech giants like Apple and Meta.

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XR Today - Mixed Reality tag

NOVEMBER 10, 2023

Tencent Technology News added, In mid-October, there were rumors that PICO [had been] abandoned by ByteDance’s strategy. XRA Appoints Magic Leap Chief to Board of Directors On Tuesday, the XR Association (XRA) announced the onboarding of top XR representatives from leading firms such as Magic Leap, VoxelSensors, XR Village, and Kaper.

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XR Today - Augmented Reality tag

JANUARY 16, 2024

This week, AR headset vendor Magic Leap secured roughly $590 million via Saudi Arabia’s sovereign wealth fund, following the region becoming the firm’s majority owner in 2022. The Saudi Arabia funding has launched Magic Leap’s valuation to more than $4.5

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Peter Graham

MARCH 19, 2020

Where possible, companies are trying to implement a work from home strategy so that employees aren’t all bunched together on a commute or close proximity in an office. Now, Magic Leap has announced a new initiative to aid businesses in this process. Or they can return the entire package with no further fees or obligation.

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ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. Magic Leap 2 Magic Leap jumped the starting gun and played their cards early. Let’s take a look at the technology coming our way.

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ARPost

JUNE 3, 2022

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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Upload VR

OCTOBER 1, 2024

With passthrough headsets still years out, and Magic Leap still focused on consumers, Microsoft dominated the enterprise AR market for years with HoloLens 2. Magic Leap pivoted to enterprise just one month after HoloLens 2 launched, and in 2022 launched Magic Leap 2 with a wider field of view and more powerful compute unit.

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Tech Trends VR

AUGUST 8, 2018

Magic Leap finally materializes into a product some of us can actually buy, yet the real test will be whether developers take the bait. There’s only so much “we know something you don’t know” you can take before it starts to become annoying, but Magic Leap simply would not take a hint.

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VRScout

FEBRUARY 13, 2021

By merging the work being done at Luxexcel and WaveOptics, the two companies are promising an AR headset that is more streamlined than existing solutions such as Nreal or Magic Leap. This is a device you could wear as you shop, hang out with friends, or exercise.

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EON Reality

JANUARY 13, 2020

The inventor of The Matrix’s “Bullet Time” joins EON Reality to assist in business and creative strategy. The post EON Reality Adds Former Magic Leap SVP and Academy Award Winner John Gaeta to Advisory Board appeared first on EON Reality. We are extremely excited to have a creative vision like John’s on board.”. ###.

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ARPost

JUNE 2, 2023

AWE Day Two Keynotes Day One kickstarted the keynotes, but AWE Day Two saw exciting presentations and announcements from Magic Leap and Niantic. “The small team at Magic Leap has made something that many larger companies are still struggling to achieve.” “It’s foundational.”

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XR Today - Virtual Reality

OCTOBER 5, 2022

Magic Leap. As companies in the AEC space continue to invest in tools capable of combining real-world environments with digital technology, Magic Leap is growing in popularity. The company has already worked alongside a number of major firms to develop faster time-to-market strategies and improved collaboration efforts.

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The Ghost Howls

SEPTEMBER 4, 2023

If this strategy is confirmed, by 2025 Meta would have a cheap $200 device (Quest 3 Lite?), More info (Sony’s MicroOLED displays) More info (ZEISS Prescription inserts) More info (Monarch: Legacy Of Monsters) Magic Leap 1 to be discontinued soon Magic Leap 1, the device of the hype and the fall of Magic Leap, is going to be discontinued soon.

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ARVR

AUGUST 23, 2022

Meanwhile, Magic Leap has accomplished a notable turnaround, including a pivot to enterprise and the upcoming launch of its much-improved 2nd generation hardware. Magic Leap has meaningfully turned things around,” said Boland. Meanwhile, Magic Leap Two has impressed us in our time with the device.” *A

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Tech Trends VR

FEBRUARY 24, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality. Thanks @ObjectTheory for letting me play with your @magicleap ! pic.twitter.com/UMhQbxgH1g.

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Upload VR

MAY 2, 2024

Magic Leap 2 , Microsoft's HoloLens 2 , and Varjo's XR-4 series all primarily focus on this segment of the market. Magic Leap 2 and HoloLens 2 are similarly priced to Vision Pro, but use transparent optics with a much narrower field of view and feature older and weaker CPUs. We regret the error.

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XR for Business Podcast

JANUARY 6, 2020

Until recently, Brian Kane has been highlighting more experiential demos - like one that puts a porthole to the ocean in your living room - to highlight the power of the Magic Leap, and of spatial computing in general. Magic Leap is one of these Magic Leap devices, you put it on, and your whole world is spatial computing.

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