The Ghost Howls

AUGUST 1, 2020

As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. Why can’t it be Facebook, or Magic Leap ? Suzanne Borders, CEO and founder of BadVR, at the company’s office in Marina Del Rey, with a Magic Leap One on.

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XR Today - Mixed Reality tag

SEPTEMBER 26, 2022

Today, we’re going to be looking at some of the most inspirational case studies from the educational landscape, highlighting the benefits of XR for training. Unity and the University of Miami. To get the project off the ground, the learning facility turned to Unity. Magic Leap and the University of Washington.

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XR Today - Mixed Reality tag

AUGUST 8, 2022

Peggy Johnson, Magic Leap’s Chief Executive , joined an interview in the Metaverse for a new online university programme on the role of spatial technologies in supporting the global economy. The course also offers a Magic Leap case study on the company’s shift from consumer to enterprise solutions.

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The Ghost Howls

DECEMBER 28, 2018

Or you can also do some kind of other analysis, so you can study your data better. There are some studies that show that VR can make in some sense data visualization better and faster , you can understand the data better by looking at it… but these are just a few early-stage studies. Magic Leap glasses.

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XR Today - Augmented Reality tag

OCTOBER 19, 2022

Today, we’re looking a little more closely at the benefits of XR in the construction industry, by exploring some of the most innovative case studies published by market-leading vendors. Unity and DPR Construction. Magic Leap and VIM AEC. What’s more, these tools can also pave the way for safer operations in the AEC space.

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The Ghost Howls

AUGUST 24, 2020

There is a lot at stakes, because if these two companies won’t settle (and I think that they are just firing big shots before finding an agreement), Unreal Engine developers won’t be able to develop properly for Apple XR devices, and they will have all to migrate to Unity. China is launching real name identification in games.

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The Ghost Howls

APRIL 5, 2021

Two years ago, the company had won a $480M deal with the army to produce the first evaluation units (beating Magic Leap in this contest and condemning it to a sad fate) that should have increased soldiers’ efficiency and lethality. Cubism is a great case study for hand tracking UX. I really hope that this is going to happen.

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XR Today - Mixed Reality tag

DECEMBER 8, 2022

It differs from VR, which is more of an independent, one-on-one self study type of experience. Several of the world’s biggest tech giants, including Meta Platforms, Sony, Agora, HTC VIVE, Unity Technologies, Qualcomm, Magic Leap, Lenovo, and many others joined the event.

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AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. The Evolution of Brand Activations.

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XR Today - Augmented Reality tag

MARCH 29, 2023

Doctors can leverage the technology to access detailed scans of patients in real-time with Magic Leap, HoloLens 2, and other headsets. Numerous gaming engines, including Unity Technologies and Epic Games , have become a mainstay for developing real-time 3D (RT3D) content.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. And it was for me as well; I’ve been a Unity user forever.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. And it was for me as well; I’ve been a Unity user forever.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. You know what, go learn Unity and coding and figure out how to actually make it.

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XR Today - Mixed Reality tag

MAY 24, 2023

Meta’s venture into the Metaverse is an empirical study from which the entire industry can learn, not a failure. Meta has even begun collaborating with massive automakers like the BMW Group to compete with Magic Leap, Microsoft HoloLens 2, and HTC VIVE Flow headsets. The Death of the Consumer Metaverse?

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XR for Business Podcast

APRIL 21, 2020

We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. And so we got-- our main first break as Extality was leveraging some of our game connections and things like that, to get close to Magic Leap. Today we have Arash Keshmirian, co-founder of Extality. Well, there we go.

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XR for Business Podcast

APRIL 21, 2020

We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. And so we got-- our main first break as Extality was leveraging some of our game connections and things like that, to get close to Magic Leap. Today we have Arash Keshmirian, co-founder of Extality. Well, there we go.

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XR for Business Podcast

JANUARY 10, 2020

And I just found that was really the point of inflection in my life where I studied musical theater in college, I went to UCLA. Alan: I don’t know if you’ve tried to Magic Leap. The advantage that something like a Magic Leap or even an Oculus Quest has is that it’s tracking you with cameras.

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XR for Business Podcast

JANUARY 10, 2020

And I just found that was really the point of inflection in my life where I studied musical theater in college, I went to UCLA. Alan: I don’t know if you’ve tried to Magic Leap. The advantage that something like a Magic Leap or even an Oculus Quest has is that it’s tracking you with cameras.

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XR Today - Mixed Reality tag

DECEMBER 14, 2022

Many products showcased at the conference included flagship releases of VR headsets and solutions such as the Meta Quest Pro, Magic Leap 2, Lenovo ThinkReality A3, and AT&T’s Volumetric Video Photo Booth, among many others. Oberon Technologies. percent decrease in customer handling times, indicating both hard and soft ROIs.

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XR for Business Podcast

JULY 8, 2019

That allows devices which don’t have the compute capabilities today — lightweight AR headset devices — to have the kind of capability that a higher-end device like a Hololens 2 or Magic Leap might have, or even better in some cases. We’ve got the Hololens silo, we’ve got the Magic Leap silo.

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XR for Business Podcast

JULY 8, 2019

That allows devices which don’t have the compute capabilities today — lightweight AR headset devices — to have the kind of capability that a higher-end device like a Hololens 2 or Magic Leap might have, or even better in some cases. We’ve got the Hololens silo, we’ve got the Magic Leap silo.

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XR for Business Podcast

APRIL 21, 2020

We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. And so we got-- our main first break as Extality was leveraging some of our game connections and things like that, to get close to Magic Leap. Today we have Arash Keshmirian, co-founder of Extality. Well, there we go.

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XR for Business Podcast

JANUARY 10, 2020

And I just found that was really the point of inflection in my life where I studied musical theater in college, I went to UCLA. Alan: I don't know if you've tried to Magic Leap. The advantage that something like a Magic Leap or even an Oculus Quest has is that it's tracking you with cameras. I really did.

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XR for Business Podcast

JUNE 24, 2019

Alan: So with that, what is one of the best use cases or case studies of virtual, augmented, or mixed reality that you’ve seen to date? The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. Things like Unity developer or 3D modeller and stuff like that.

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XR for Business Podcast

JUNE 24, 2019

Alan: So with that, what is one of the best use cases or case studies of virtual, augmented, or mixed reality that you’ve seen to date? The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. Things like Unity developer or 3D modeller and stuff like that.

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XR for Business Podcast

DECEMBER 10, 2019

I think the first case study that we've seen of this is Burger King lighting McDonald's advertisements on fire in AR. In terms of who's on the flip side of that marketplace, actually-- we're about to launch our first SDK and that's-- we think of it much more at a Unity level, than necessarily as an Apple or a Google level.

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XR for Business Podcast

DECEMBER 10, 2019

I think the first case study that we’ve seen of this is Burger King lighting McDonald’s advertisements on fire in AR. And Magic Leap’s got their Magicverse that they’re building, you know, multi-layer kind of universe of digital content on top of the real world. Who’s responsible for it?

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XR for Business Podcast

DECEMBER 10, 2019

I think the first case study that we’ve seen of this is Burger King lighting McDonald’s advertisements on fire in AR. And Magic Leap’s got their Magicverse that they’re building, you know, multi-layer kind of universe of digital content on top of the real world. Who’s responsible for it?

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XR for Business Podcast

DECEMBER 18, 2019

And then even Magic Leap, I’ve heard rumors that they’re going to be introducing an enterprise division, or an enterprise something. And so that’s a case study, I guess, in how things can go the opposite direction at some sort of conventional wisdom. I don’t know about Magic Leap yet.

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XR for Business Podcast

DECEMBER 18, 2019

And then even Magic Leap, I’ve heard rumors that they’re going to be introducing an enterprise division, or an enterprise something. And so that’s a case study, I guess, in how things can go the opposite direction at some sort of conventional wisdom. I don’t know about Magic Leap yet.

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XR for Business Podcast

JUNE 24, 2019

Alan: So with that, what is one of the best use cases or case studies of virtual, augmented, or mixed reality that you’ve seen to date? The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. Things like Unity developer or 3D modeller and stuff like that.

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AR Technology Industry Construction 60

XR for Business Podcast

JULY 26, 2019

So, as we begin to work with Magic Leap and Hololens and some of these others, and you’re able to do hands-free, and the headsets become able to be worn for longer periods, et cetera, et cetera, we expect that to increase over time. That’s with holding a phone with one hand.

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XR for Business Podcast

JULY 26, 2019

So, as we begin to work with Magic Leap and Hololens and some of these others, and you’re able to do hands-free, and the headsets become able to be worn for longer periods, et cetera, et cetera, we expect that to increase over time. That’s with holding a phone with one hand.

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XR for Business Podcast

DECEMBER 18, 2019

John Riccitiello -- the CEO of Unity -- was one of the first to point out that there was going to be this great sort of gold rush of people who were going to overhype VR and its potential, and then we're going to see this gap of a disappointment where the early reality didn't match up with the hype and a lot of people were going to bail on it.

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XR for Business Podcast

DECEMBER 18, 2019

And then even Magic Leap, I’ve heard rumors that they’re going to be introducing an enterprise division, or an enterprise something. And so that’s a case study, I guess, in how things can go the opposite direction at some sort of conventional wisdom. I don’t know about Magic Leap yet.

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XR for Business Podcast

JULY 26, 2019

So, as we begin to work with Magic Leap and Hololens and some of these others, and you're able to do hands-free, and the headsets become able to be worn for longer periods, et cetera, et cetera, we expect that to increase over time. That's with holding a phone with one hand. Yeah, I think it's going to open up incredible possibilities.

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The Ghost Howls

AUGUST 12, 2021

Magic Leap One ), your brain kind of accept that you see augmentations only through the lens of the glasses and not in the peripheral vision, and so the limited FOV becomes more acceptable. The weight distribution has been carefully studied, and so the device doesn’t touch the nose of the user, but it rests on his/her forehead.

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