The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! XR is going to conquer the consumer market.

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Apple Oculus China Magic Leap 545

VRScout

FEBRUARY 25, 2019

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage. Spatial Anchors. More immersive.

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Microsoft North America United Kingdom China 312

Road to VR

OCTOBER 30, 2020

Not only is the company’s just-launched cloud streaming service headed by Jason Rubin, a former Oculus executive, but VR cloud streaming is being talked about at the highest levels of the company. For the purposes of our beta, that includes genres like sports, card, simulation, and strategy games.

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Oculus Latency Gaming Strategy 363

Road to VR

NOVEMBER 24, 2020

Oculus CTO John Carmack has said publicly that he’d love to open up Oculus Quest to Android apps to boost the headset’s usefulness, but admits he’s “not winning” the debate internally at Facebook. Android apps running on Quest is apparently something Oculus’ own CTO has been arguing for internally.

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Oculus Google Strategy Microsoft 364

Road to VR

OCTOBER 30, 2017

At Oculus Connect, the company’s annual developer conference, we got fresh insight into where Oculus is heading, and a new look at how Facebook’s money is funding battles on all fronts of the industry’s increasingly competitive landscape. Oculus Rift + Touch Price Cuts in 2017. Old Enemies – HTC. Launch – $800.

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UploadVR Between Realities podcast

APRIL 26, 2017

A pioneer who helped kickstart VR’s renaissance is driving the strategy for Microsoft’s Windows Mixed Reality platform, spanning both HoloLens and a collection of VR headsets rolling out later this year. ” This is Acer’s kit, the first Windows VR headset to roll out to developers from Microsoft’s partners.

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Strategy Microsoft Long Beach Conference 167

Road to VR

JANUARY 16, 2020

Microsoft Technology Licensing LLC. Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. . % Change. Rank Change. International Business Machines Corp. Samsung Electronics Co Ltd. Intel Corp. LG Electronics Inc. Ford Global Technologies LLC. The post Facebook Surges in U.S.

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Head Mounted Display Strategy AR Machine Learning 231

The Ghost Howls

SEPTEMBER 22, 2019

Considering that Facebook is very smart also in leaking misleading info (as it has happened with the “Monterey” headset ), this can also be a move from Menlo Park to create hype for the upcoming Oculus Connect 6 and the AR glasses that will be teased there. The Oculus Connect 6 is coming! Games on Oculus Quest are selling really well.

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AR Apple Oculus Augmented Reality 345

AR Insider

MARCH 30, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” Part V: Apple.

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Wearables AR Strategy Apple 362

The Ghost Howls

MAY 1, 2019

This is what the homepage of Oculus website shows now (Image by Oculus). As we were all expecting (also thanks to the amazing speculations of the Best Buy guys on Reddit :D), Oculus has launched both the Oculus Quest and the Rift S during the keynote of the F8 event , that happened at 10AM PT. Oculus For Business.

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Oculus Leap Motion Controllers Virtual Reality 244

Road to VR

JUNE 18, 2019

A year ago, in response to Sony consistently delivering high-quality exclusives for PS4, Microsoft made a commitment to rejuvenating its first-party game development efforts and went on a shopping spree, acquiring a handful of respected studios to bolster its first-party game development talent under the Xbox Game Studios banner.

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Gaming Microsoft Industry Sony 277

The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

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Unreal Apple Government Oculus 518

The Ghost Howls

FEBRUARY 7, 2022

These are huge numbers for VR: if you look at the most recent SteamVR survey, you get that Oculus headsets are now at 67% of the whole PCVR market. Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3.

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Virtual Reality Microsoft Data Machine Learning 404

Road to VR

APRIL 18, 2017

Windows Holographic, a set of APIs integrated into Microsoft’s Windows 10 operating system, was first touted by the computing giant during the company’s surprise reveal of their augmented reality headset, the HoloLens.

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North America Microsoft Augmented Reality Hardware 279

The Ghost Howls

APRIL 13, 2020

On the other side, this is massive for Apple, that mixing the data of Apple Maps together with all these point clouds detected by the rear cameras when in use, will be able to create an AR Cloud ecosystem probably even before Facebook, Microsoft, and Google. Microsoft releases Azure Remote Rendering. supports VR. 3D artists rejoice!

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Augmented Reality Virtual Reality Apple Tools 480

XR Today - Virtual Reality

OCTOBER 5, 2022

The company offers access to one of the most affordable and flexible VR headsets on the market in the form of the Oculus Quest, allowing all businesses, large or small to explore virtual reality. Additionally, Microsoft Mesh also integrates with Microsoft Teams for collaboration.

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Construction Magic Leap Unity Architecture 340

AR Insider

JUNE 4, 2020

This timing prompted Spatial to launch on Oculus Quest and make its PRO tier free. Starting at the beginning, the Spatial user experience (UX) is the first thing you’ll notice when entering the app (I accessed via Oculus Quest). This is by design says VP of BD and Strategy, Jacob Lowenstein. Here’s the deep dive.

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Strategy AR Google Oculus 362

UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple . HTC/Microsoft . For every Facebook there is a Twitter.

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Microsoft HTC Apple Oculus 100

XR Today - Mixed Reality tag

FEBRUARY 25, 2025

Amidst widespread reports of device discontinuation and a clear roadmap for the eventual end of technical support for HoloLens, Microsoft faced a significant setback earlier this month when it lost the U.S. Microsoft is actively involved in the IVAS project. Military IVAS contract, worth an estimated $22 billion.

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Microsoft Hardware Technology Strategy 82

VRScout

AUGUST 9, 2018

Microsoft just announced new tools to make it easier for users to build and share their own virtual spaces. The two new world-building kits are based on Altspace’s most popular environments: Campfire and Alien World / Origin but Microsoft says they’re aiming to release more kits soon, as well as allwing for more customization options.

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Microsoft Tools Strategy Samsung 283

Road to VR

JANUARY 24, 2024

While the studio says the game is set to be built exclusively for VR, digital strategy and licensing chief at Wizards of the Coast and Hasbro Eugene Evans calls Resolution Games “an ideal partner to bring a new DUNGEONS & DRAGONS video game to life in VR and beyond,” which could possibly point to a non-VR release coming as well.

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Gaming Strategy Samsung Microsoft 355

Road to VR

MAY 4, 2021

Epic was an early mover in the VR space, having worked closely with Oculus on several VR prototypes and adding support for VR headsets to Unreal Engine. The company’s most recent and most lauded title is Robo Recall (2017) , an Oculus exclusive that has long stood among the best rated titles on the Oculus Rift.

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Sony Unreal Oculus Training 362

VRScout

JUNE 17, 2019

Originally released on SteamVR and Oculus this past April, Vacation Simulator arrives on PlayStation VR tomorrow ( June 18th ). Launched originally on Microsoft Windows back in 2017, Luna arrives on PlayStation VR tomorrow ( June 18th ) in North America followed by European release June 19th. MINI MECH MAYHEM from Futurlab.

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Simulation North America Entertainment Strategy 305

Road to VR

MARCH 12, 2020

Upon launch of Magic Leap One (now Magic Leap 1 – don’t ask) in 2018, the headset saw a tepid release, with Oculus founder Palmer Luckey serving up a scathing review of the headset , criticizing it for its HoloLens-adjacent FOV and function, and concluding that while overall a solid device, it simply didn’t deliver on the hype.

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Magic Leap AR Florida Strategy 360

XR Today - Virtual Reality

DECEMBER 29, 2023

This offering could be the key to helping the tech giant preserve its market share, as innovators like Apple , Microsoft, and Magic Leap all increase their focus in the business world. Studies show that around 68% of organizations are ready to plunge their company into the metaverse soon, but few feel they have the right security strategies.

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Software Hardware Magic Leap Microsoft 290

ARPost

NOVEMBER 28, 2022

Nokia , the Finnish telecom giant, has been focusing on telecommunication infrastructure development after selling its mobile phone business to Microsoft in 2014. Nokia has also very openly talked about its commitment to metaverse development as part of its 2030 strategy. Indian System Integrators Supercharged With Finnish Technology.

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Finland Trends Architecture Examples 390

The Ghost Howls

JANUARY 22, 2021

Didn’t work (Image by Microsoft). I expect the smartglasses from Facebook, first of all, to be Facebook-branded (so, goodbye Oculus), to be very stylish (remember that Luxottica is the leading company for glasses and sunglasses), and to be able to connect to the smartphone without a tether. Sounded good.

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Augmented Reality Magic Leap AR Apple 544

Road to VR

APRIL 12, 2018

Marcos has since left Mozilla in order to work on the Supermedium WebVR browser, which creates a desktop VR browser designed for the Vive or Oculus to easily go in and out of viewing WebVR content as a seamless VR experience. spec include Firefox Release 55, Oculus Browser, Samsung Internet, & Microsoft Edge.

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Oculus Google Strategy Conference 242

UploadVR Between Realities podcast

OCTOBER 26, 2016

Microsoft’s play for command of next generation personal computing can be seen today with the announcement of a series of Windows-powered VR headsets starting at $300. This is not the case with the headsets on the way from Microsoft’s partners. “The strategy has become clear.

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Microsoft Google Leap Motion Conference 100

UploadVR Between Realities podcast

MARCH 14, 2017

The show is set to gather a host of industry pioneers to showcase the latest content and talk about strategies, development tips and more. The wider VRWC show, meanwhile, runs from 11th – 14th and sees speakers from Microsoft, Google, and Oculus Story Studio. VRWC is a three-day event hosted in the UK city of Bristol.

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Europe Microsoft Tips Industry 181

UploadVR Between Realities podcast

APRIL 28, 2017

One of Microsoft’s newest leaders in mixed reality, Mark Bolas, took the stage for a few minutes at Acer’s press conference this week and put into human terms the company’s goals with the technology. Now he is helping define the company’s strategy and vision moving forward into the new medium.

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Microsoft Technology Head Mounted Display Virtual World 116

AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. More importantly, this aligns with the timeframe that followed its 2014 Oculus acquisition. billion for a representative baseline of pre-Oculus spending.

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Head Mounted Display Exercises AR Trends 257

The Ghost Howls

NOVEMBER 2, 2020

In the meanwhile, the community is still rioting about the Facebook login , and /r/Oculus should now be called /r/FacebookBannedMyAccount because this is the only topic people are talking about. More info (New features of OpenXR) More info (OpenXR in Unity) More info (OpenXR in Microsoft products). OpenXR slowly increases its adoption.

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Sony Oculus Haptic Controllers 457

The Ghost Howls

MARCH 16, 2020

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. Valve Index and Oculus Quest were on sale again. Image by Oculus). Who knows….

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Magic Leap Europe AR Virtual Reality 361

The Ghost Howls

MARCH 2, 2020

To make you understand how these features are incredible, Qualcomm has stated that “the [XR2] reference design has 2x the CPU and GPU performance, 4x more video bandwidth, 6x higher resolution and 11x AI improvement compared to our current widely adopted XR platform [the Oculus Quest ]”. Image by Microsoft). News worth a mention.

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Hand tracking AR Oculus HTC 309

UploadVR Between Realities podcast

JULY 24, 2017

One of the most interesting VR narratives of 2017 so far has been the pricing strategy of Facebook’s Rift. What’s the latest on Oculus’ standalone headset(s)? Facebook and Oculus are insistent that 2017 is all about content; we won’t see any new hardware released in the remaining five months of the year.

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Microsoft HTC Controllers Google 190

UploadVR Between Realities podcast

JUNE 14, 2017

We sat down with the CEO of Playful this week, Paul Bettner, and discussed a ton of fascinating subjects covering everything from the birth of the first Oculus Rift exclusive title Lucky’s Tale to the reason his company hasn’t adopted room-scale VR in a product yet.

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Los Angeles Microsoft Strategy Gaming 146