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Magic Leap And Google Announce AR Partnership

Upload VR

Samsung is also building a headset with Google powering the software, but Samsung's device is expected to be a VR-style headset with passthrough cameras like Apple Vision Pro and Meta Quest 3. If you're unfamiliar, Magic Leap is an AR headset company, majority owned by Saudi Arabia since last year. Why Magic Leap?

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Apple Vision Pro Second Impressions: The Digital Crown Tunes Your Reality

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Saudi Arabia-owned Magic Leap took $500+ million more from the "sovereign" investment arm of the state to continue developing its technologies for transparent optical AR. Microsoft formally killed its PC VR platform.

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What is the Influence of Major Corporations in XR and Spatial Computing?

XR Today - Mixed Reality tag

Microsoft and Zoom have also released their respective apps into the Vision Pro this week. Magic Leap has also secured roughly $590 million through Saudi Arabia’s sovereign wealth fund this year, launching the firm’s valuation to more than $4.5 It’s still more or less the game of of Microsoft.

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Convergence, Enterprise AR, and Mapping the Inside World with Charlie Fink

XR for Business Podcast

So shifting gears slightly, you know, and this is interesting, it’s in your book as well: A recent study commissioned by Microsoft in the Harvard Business Review showed that 87 per cent of correspondants that they interviewed are currently exploring, piloting, or deploying mixed reality in their company workflows. Alan: Incredible.

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Convergence, Enterprise AR, and Mapping the Inside World with Charlie Fink

XR for Business Podcast

So shifting gears slightly, you know, and this is interesting, it’s in your book as well: A recent study commissioned by Microsoft in the Harvard Business Review showed that 87 per cent of correspondants that they interviewed are currently exploring, piloting, or deploying mixed reality in their company workflows. Alan: Incredible.

AR 78