The Ghost Howls

JANUARY 27, 2020

Image by Samsung, taken from Upload VR). Samsung may launch a next-gen Samsung Odyssey. A recent filing at the Chinese IP offices makes us speculate on a new PC VR headset in the works by Samsung. Or that Microsoft is working on a new reference design that fixes the issues of the first one? Top news of the week.

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Road to VR

JANUARY 24, 2024

While the studio says the game is set to be built exclusively for VR, digital strategy and licensing chief at Wizards of the Coast and Hasbro Eugene Evans calls Resolution Games “an ideal partner to bring a new DUNGEONS & DRAGONS video game to life in VR and beyond,” which could possibly point to a non-VR release coming as well.

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Road to VR

APRIL 25, 2024

Meta announced it’s licensing its XR operating system to select OEMs in a bid to become a more open alternative to Vision Pro, marking a monumental shift in the company’s XR strategy. Apple vs. Microsoft. Either make peace with Meta and bring Play store apps to Horizon OS, or go its own route with Samsung.

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The Ghost Howls

APRIL 22, 2024

Until today, I believed that Meta was in a very difficult position this year, because on one side the launch of the Apple Vision Pro put Meta’s dominant position in the market at risk; and on the other side, Google re-entering the field with an Android XR operating system and Samsung as its partner, was a real threat, as well.

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Upload VR

MAY 30, 2024

Samsung is also building a headset with Google powering the software, but Samsung's device is expected to be a VR-style headset with passthrough cameras like Apple Vision Pro and Meta Quest 3. Of the big tech giants only Microsoft bet on transparent optics, and HoloLens 2 is now almost four years old.

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UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. HTC/Microsoft . The technology world is always a game of rivals.

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Road to VR

OCTOBER 30, 2017

Former Friends – Samsung. Samsung was perhaps Oculus’ first major ally. The companies co-developed the mobile Gear VR headset, which would be manufactured and sold by Samsung but run the Oculus platform for VR software distribution. SEE ALSO How Google's Latest VR Moves Are a Major Blow to Oculus' Mobile Strategy.

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XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

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AR Insider

MAY 4, 2021

They ’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. That includes Google, Microsoft, Amazon, Snap and others. The situation is similar with Microsoft. Samsung has its own wearables play. Vertically Integrated.

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ARPost

AUGUST 8, 2022

No one ever gets tired of board games, especially those that involve a strategy and collaboration between teams to win. Catan VR is available for Meta Quest, Rift, Go, Samsung Gear VR, Valve Index, HTC Vive, and Microsoft Mixed Reality. Work in Progress: All On Board! VR Platform. All On Board!

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VRScout

AUGUST 9, 2018

Microsoft just announced new tools to make it easier for users to build and share their own virtual spaces. The two new world-building kits are based on Altspace’s most popular environments: Campfire and Alien World / Origin but Microsoft says they’re aiming to release more kits soon, as well as allwing for more customization options.

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Upload VR

OCTOBER 5, 2024

With VR hardware, Microsoft is discontinuing HoloLens 2 while the latest Windows 11 update makes Windows Mixed Reality headsets no longer functional. Heroes Battle: Darksword Is A New Tabletop Strategy Game Heading For Quest 0:00 / 1:02 1× It's not often we see spin-offs of VR games also in VR, but Heroes Battle: Darksword is doing just that.

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Road to VR

JUNE 18, 2019

A year ago, in response to Sony consistently delivering high-quality exclusives for PS4, Microsoft made a commitment to rejuvenating its first-party game development efforts and went on a shopping spree, acquiring a handful of respected studios to bolster its first-party game development talent under the Xbox Game Studios banner.

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Upload VR

APRIL 22, 2024

Additionally, Meta is working with Microsoft's Xbox division to create a "limited-edition Meta Quest" headset with Xbox branding. UploadVR David Heaney Samsung is the first announced hardware maker adopting Android XR, and Google is reportedly trying to court other companies too.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Apple has unveiled the Vision Pro, while Google has announced a mixed-reality headset that is being built together with Samsung and Qualcomm.

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The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3. Microsoft has answered the report saying that “HoloLens is doing great” , and Alex Kipman has tweeted not to believe what you read on the internet.

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AR Insider

JUNE 4, 2020

This is by design says VP of BD and Strategy, Jacob Lowenstein. It’s the fruits of lots of rigor, and the design principles of Spatial’s founding team including Jinha Lee (MIT, Microsoft, Samsung) and Anand Agarawala. With that UX as a foundation, the question becomes feature refinement and go-to-market strategy.

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Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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Tech Trends VR

AUGUST 20, 2018

Recently unveiled updates to Microsoft’s social VR platform will allow anyone to build customizable VR spaces. The two new world-building kits are based on Altspace’s most popular environments: Campfire and Alien World / Origin but Microsoft says they’re aiming to release more kits soon, as well as allowing for more customization options.

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UploadVR Between Realities podcast

MAY 8, 2017

The best examples of this are the Magic Leap prototypes, Microsoft Hololens and Qualcomm’s VR reference design. Companies like Microsoft completely missed the smartphone market, even after trying to buy into it with their acquisition of Nokia, which was too little too late.

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AR Insider

NOVEMBER 14, 2019

Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. The situation is similar with Microsoft. Samsung has a strong wearables play underway. It’s leaning into a hearables strategy with its BoseAR platform.

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XR Today - Mixed Reality tag

MAY 8, 2023

Microsoft Magic Leap Varjo HP Acer Samsung ASUS Dell Biel AjnaXR FYR Medical ESight Canon IrisVision VRgineers Zappar Lynx Valve Microsoft Microsoft has been increasing its focus on the extended reality landscape in recent years, with the production of solutions such as Microsoft Mesh, and a metaverse environment for Microsoft Teams.

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The Ghost Howls

JULY 31, 2023

I think that the upcoming release of Quest 3, and the increasing rumors about Samsung are going to improve our situation even more. It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. Let’s all hope so. More info (Somnium Space 3.0

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Road to VR

JULY 21, 2017

Game studio HappyGiant and Tippett Studio , the production firm founded by stop-motion guru Phil Tippett, has launched HoloGrid: Monster Battle (2017) on Microsoft’s HoloLens platform. The game currently supports cross-play multiplayer between iOS, Android mobile devices and Samsung Gear VR.

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UploadVR Between Realities podcast

MAY 21, 2017

Facebook and Samsung have not shared how many apps are in the Gear VR store, but a quick count shows the number is around 1,000. Like Microsoft , Google is facing an uphill battle in VR. In January, Google started letting developers submit their Daydream VR apps to Google Play. But the number of apps is only one measure of success.

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Anand Tech

JULY 26, 2023

Interestingly, the company aims to serve world's leading tech giants, challenging TSMC, IFS, and Samsung Foundry. partner, and we have begun discussions with some GAFAM [Google, Apple, Facebook, Amazon and Microsoft] corporations," Atsuyoshi Koike, chief executive of Rapidus, told Nikkei. "Specifically,

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction.

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XR Today - Big XR News tag

MAY 16, 2022

Delta Reality is creating extended reality (XR) immersive experiences for global brands to accelerate virtual, augmented, and mixed reality (VR/AR/MR) adoption and assist firms in developing modern marketing strategies.

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Upload VR

JANUARY 18, 2024

Microsoft formally killed its PC VR platform. Samsung (with Google) and Sony have chosen Qualcomm's XR2+ Gen 2 as the engine of their upcoming headsets, after Samsung reportedly went back to the drawing board after seeing Vision Pro announced.

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Road to VR

APRIL 13, 2017

We saw mixed results in the global VR industry in 2016—initial sales volume by some high-end manufacturers didn’t quite live up to the hype, while PlayStation VR, Samsung Gear VR, and low-cost headsets continued to gain traction,” said Clifton Dawson, CEO of Greenlight Insights.

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XR Today - Mixed Reality tag

MARCH 23, 2023

Microsoft Microsoft has been increasing its focus on the extended reality landscape in recent years by producing solutions such as Microsoft Mesh and a metaverse environment for Microsoft Teams. The company’s flagship mixed reality headset offering is the HoloLens series.

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XR Today - Mixed Reality tag

DECEMBER 28, 2022

Head of Samsung Research , Sebastian Seung, said in May 2022 that he believes 6G is essential to advancing the hyperconnectivity possibilities introduced by 5G, and unlocking new opportunities for extended reality, digital replicas, and holograms. Cellular, and AT&T, as well as heavy-hitting brands like Meta, Microsoft, and Qulacomm.

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UploadVR Between Realities podcast

NOVEMBER 3, 2016

Official criteria for the finalists selection includes content that considers learning outcomes, engagement, commitment, implementation strategy, and scalability and expansion. Samsung is also offering up a bunch of products to each finalist, including a Galaxy S7 edge and a Gear VR.

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Road to VR

APRIL 12, 2018

spec include Firefox Release 55, Oculus Browser, Samsung Internet, & Microsoft Edge. 628: Tony Parisi at the Virtual Reality Strategy Conference 2017. The browsers that have implemented the WebVR 1.1 spec, but was recently renamed to WebXR Device API in December 2017, which is explained in more detail here. .

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Bernard Marr

JUNE 30, 2023

Known as the "blue partners," these are Adobe, AWS, Cisco, Microsoft, Salesforce, Samsung, and SAP. Strategic Partnering Benefits Otto told me one of the biggest changes to the partnering strategy was the creation of the blue partnership tier embedded into the overall IBM Ecosystem program. The Future?

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The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Image by Microsoft). So many memories… who was there already in VR with me?

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Road to VR

SEPTEMBER 8, 2016

As an electronics company, Apple’s general strategy seems to be to wait until a market is well established before joining it, then attempt to create an Apple-idealized product for that market. Apple is infamous for its patent strategy and you shouldn’t be surprised to find that they’re well into it in the AR/VR space.

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