XR Today - Mixed Reality tag

FEBRUARY 20, 2025

How much do you know about Microsoft XR for enterprises? While Microsoft might not have the same selection of proprietary hardware solutions as companies like Meta, the company is still deeply invested in extended reality. Want to learn more about Microsofts XR Vision?

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Microsoft Training Retail Immersion 83

Road to VR

OCTOBER 30, 2017

Former Friends – Samsung. Samsung was perhaps Oculus’ first major ally. The companies co-developed the mobile Gear VR headset, which would be manufactured and sold by Samsung but run the Oculus platform for VR software distribution. SEE ALSO How Google's Latest VR Moves Are a Major Blow to Oculus' Mobile Strategy.

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XR Today - Mixed Reality tag

FEBRUARY 17, 2025

This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Apple stands apart with Vision Pro, doubling down on their premium strategy after recently cancelling their AR glasses development.

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Apple Strategy Samsung Industry 118

AR Insider

MAY 4, 2021

They ’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. That includes Google, Microsoft, Amazon, Snap and others. The situation is similar with Microsoft. Samsung has its own wearables play. Vertically Integrated.

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Wearables AR Microsoft Apple 345

The Ghost Howls

APRIL 22, 2024

Until today, I believed that Meta was in a very difficult position this year, because on one side the launch of the Apple Vision Pro put Meta’s dominant position in the market at risk; and on the other side, Google re-entering the field with an Android XR operating system and Samsung as its partner, was a real threat, as well.

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Google Software Samsung Apple 484

XR Today - Augmented Reality tag

JANUARY 30, 2025

Recently, Samsung’s dive into the XR headset market has been stealing headlines. Samsung is on a mission, and the timing of Samsung’s AI-powered AR device comes at an interesting time. Samsung is on a mission, and the timing of Samsung’s AI-powered AR device comes at an interesting time.

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South Korea Samsung Wearables AR 111

Road to VR

JANUARY 24, 2024

While the studio says the game is set to be built exclusively for VR, digital strategy and licensing chief at Wizards of the Coast and Hasbro Eugene Evans calls Resolution Games “an ideal partner to bring a new DUNGEONS & DRAGONS video game to life in VR and beyond,” which could possibly point to a non-VR release coming as well.

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Gaming Strategy Samsung Microsoft 351

VRScout

AUGUST 9, 2018

Microsoft just announced new tools to make it easier for users to build and share their own virtual spaces. The two new world-building kits are based on Altspace’s most popular environments: Campfire and Alien World / Origin but Microsoft says they’re aiming to release more kits soon, as well as allwing for more customization options.

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Microsoft Tools Strategy Samsung 283

ARPost

AUGUST 8, 2022

No one ever gets tired of board games, especially those that involve a strategy and collaboration between teams to win. Catan VR is available for Meta Quest, Rift, Go, Samsung Gear VR, Valve Index, HTC Vive, and Microsoft Mixed Reality. Work in Progress: All On Board! VR Platform. All On Board!

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Gaming Hand tracking India Virtual Reality 435

Road to VR

JUNE 18, 2019

A year ago, in response to Sony consistently delivering high-quality exclusives for PS4, Microsoft made a commitment to rejuvenating its first-party game development efforts and went on a shopping spree, acquiring a handful of respected studios to bolster its first-party game development talent under the Xbox Game Studios banner.

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Gaming Microsoft Industry Sony 278

The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3. Microsoft has answered the report saying that “HoloLens is doing great” , and Alex Kipman has tweeted not to believe what you read on the internet.

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Virtual Reality Microsoft Data Machine Learning 403

Road to VR

APRIL 25, 2024

Meta announced it’s licensing its XR operating system to select OEMs in a bid to become a more open alternative to Vision Pro, marking a monumental shift in the company’s XR strategy. Apple vs. Microsoft. Either make peace with Meta and bring Play store apps to Horizon OS, or go its own route with Samsung.

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Google Gaming Samsung Apple 289

AR Insider

JUNE 4, 2020

This is by design says VP of BD and Strategy, Jacob Lowenstein. It’s the fruits of lots of rigor, and the design principles of Spatial’s founding team including Jinha Lee (MIT, Microsoft, Samsung) and Anand Agarawala. With that UX as a foundation, the question becomes feature refinement and go-to-market strategy.

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Strategy AR Google Oculus 363

Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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Magic Leap Microsoft San Francisco Trends 282

Road to VR

JULY 21, 2017

Game studio HappyGiant and Tippett Studio , the production firm founded by stop-motion guru Phil Tippett, has launched HoloGrid: Monster Battle (2017) on Microsoft’s HoloLens platform. The game currently supports cross-play multiplayer between iOS, Android mobile devices and Samsung Gear VR.

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Samsung Augmented Reality Strategy Course 271

Road to VR

APRIL 13, 2017

We saw mixed results in the global VR industry in 2016—initial sales volume by some high-end manufacturers didn’t quite live up to the hype, while PlayStation VR, Samsung Gear VR, and low-cost headsets continued to gain traction,” said Clifton Dawson, CEO of Greenlight Insights.

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AR Insider

NOVEMBER 14, 2019

Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. The situation is similar with Microsoft. Samsung has a strong wearables play underway. It’s leaning into a hearables strategy with its BoseAR platform.

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Wearables Trends Amazon Hardware 242

The Ghost Howls

JANUARY 22, 2021

This trend will continue in 2021 : the new LiDAR sensor, which is rumored to be installed in all future iPhones, will for sure be copied also by Android phones (Samsung?) Didn’t work (Image by Microsoft). pic.twitter.com/6yFD2FfHta — TikTokComms (@TikTokComms) January 6, 2021. Sounded good.

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Augmented Reality Magic Leap AR Apple 541

UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. HTC/Microsoft . The technology world is always a game of rivals.

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XR Today - Mixed Reality tag

MARCH 28, 2025

From hardware portfolio strategies to securing enterprise futures for the fledging market, the last week of March is just another drip into the XR bucket. Notably, over the past year, Microsoft lost primary control of this multi-billion dollar project to Anduril Industries.

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Samsung Strategy Hardware Industry 79

Tech Trends VR

AUGUST 20, 2018

Recently unveiled updates to Microsoft’s social VR platform will allow anyone to build customizable VR spaces. The two new world-building kits are based on Altspace’s most popular environments: Campfire and Alien World / Origin but Microsoft says they’re aiming to release more kits soon, as well as allowing for more customization options.

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Virtual Reality Trends Strategy Microsoft 168

Road to VR

APRIL 12, 2018

spec include Firefox Release 55, Oculus Browser, Samsung Internet, & Microsoft Edge. 628: Tony Parisi at the Virtual Reality Strategy Conference 2017. The browsers that have implemented the WebVR 1.1 spec, but was recently renamed to WebXR Device API in December 2017, which is explained in more detail here. .

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XR Today - Virtual Reality

JULY 29, 2024

These glasses have outperformed the sales of Ray-Ban’s first-generation smart glasses, ‘Ray-Ban Stories’ This potential deal could grant Meta more control over EssilorLuxottica’s smart glasses division and strengthen its position in the competitive market against tech giants like Apple, Google, and Microsoft.

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UploadVR Between Realities podcast

MAY 21, 2017

Facebook and Samsung have not shared how many apps are in the Gear VR store, but a quick count shows the number is around 1,000. Like Microsoft , Google is facing an uphill battle in VR. In January, Google started letting developers submit their Daydream VR apps to Google Play. But the number of apps is only one measure of success.

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Upload VR

MAY 30, 2024

Samsung is also building a headset with Google powering the software, but Samsung's device is expected to be a VR-style headset with passthrough cameras like Apple Vision Pro and Meta Quest 3. Of the big tech giants only Microsoft bet on transparent optics, and HoloLens 2 is now almost four years old.

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XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

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Magic Leap Microsoft Hardware AR 124

Upload VR

APRIL 22, 2024

Additionally, Meta is working with Microsoft's Xbox division to create a "limited-edition Meta Quest" headset with Xbox branding. UploadVR David Heaney Samsung is the first announced hardware maker adopting Android XR, and Google is reportedly trying to court other companies too.

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AR Insider

FEBRUARY 26, 2020

Source: Samsung. AR eyewear as an accessory is a great go-to-market strategy for consumers whose smartphones sit at the center of their modern day life. Reference designs from Flex, Qualcomm and Microsoft offer the enterprise the resources they need to create AR headworn devices that meet the specific needs of their industry.

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Augmented Reality Wearables AR Industry 320

The Ghost Howls

FEBRUARY 23, 2023

Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.

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China Industry Government Hardware 387

XR Today - Mixed Reality tag

MAY 8, 2023

Microsoft Magic Leap Varjo HP Acer Samsung ASUS Dell Biel AjnaXR FYR Medical ESight Canon IrisVision VRgineers Zappar Lynx Valve Microsoft Microsoft has been increasing its focus on the extended reality landscape in recent years, with the production of solutions such as Microsoft Mesh, and a metaverse environment for Microsoft Teams.

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Magic Leap Wearables Samsung Microsoft 126

UploadVR Between Realities podcast

NOVEMBER 3, 2016

Official criteria for the finalists selection includes content that considers learning outcomes, engagement, commitment, implementation strategy, and scalability and expansion. Samsung is also offering up a bunch of products to each finalist, including a Galaxy S7 edge and a Gear VR.

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Upload VR

OCTOBER 5, 2024

With VR hardware, Microsoft is discontinuing HoloLens 2 while the latest Windows 11 update makes Windows Mixed Reality headsets no longer functional. Heroes Battle: Darksword Is A New Tabletop Strategy Game Heading For Quest 0:00 / 1:02 1× It's not often we see spin-offs of VR games also in VR, but Heroes Battle: Darksword is doing just that.

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XR Today - Mixed Reality tag

MARCH 23, 2023

Microsoft Microsoft has been increasing its focus on the extended reality landscape in recent years by producing solutions such as Microsoft Mesh and a metaverse environment for Microsoft Teams. The company’s flagship mixed reality headset offering is the HoloLens series.

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XR Today - Mixed Reality tag

DECEMBER 28, 2022

Head of Samsung Research , Sebastian Seung, said in May 2022 that he believes 6G is essential to advancing the hyperconnectivity possibilities introduced by 5G, and unlocking new opportunities for extended reality, digital replicas, and holograms. Cellular, and AT&T, as well as heavy-hitting brands like Meta, Microsoft, and Qulacomm.

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Road to VR

SEPTEMBER 8, 2016

As an electronics company, Apple’s general strategy seems to be to wait until a market is well established before joining it, then attempt to create an Apple-idealized product for that market. Apple is infamous for its patent strategy and you shouldn’t be surprised to find that they’re well into it in the AR/VR space.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

Samsung – KRX: 005930 – GearVR (partnership with Oculus VR) and 360 Camera. Microsoft – NASDAQ: MSFT – VR operating system, VR platform, VR headset. Intel – NASDAQ: INTC – VR headset and CPUs & iGPUs, RealSense 3D cameras for AR & VR. NVIDIA – NASDAQ: NVDA – GPUs for VR. Unconfirmed.

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Cats and VR

MAY 1, 2017

Award-winning independent game studio HappyGiant and Tippett Studio today announced their ground-breaking augmented reality game HoloGrid: Monster Battle has made the transition to virtual reality , and is coming out on the next-generation Samsung Gear VR. USD (regularly $4.99

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