VRScout

MARCH 12, 2018

The San Jose-based company isn’t the first big fish to gush about AR. Apple CEO Tim Cook said last year that “AR will change everything” and make the iPhone “even more essential,” while Microsoft has been revamping its computing around VR and AR, or what it calls “mixed reality.”

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AR San Jose Augmented Reality 360 Video 337

Road to VR

MARCH 20, 2020

Before the postponement, a litany of companies stepped back from GDC 2020 such as Epic, Microsoft, Unity, Sony, Electronic Arts, Facebook, and Kojima Productions. The city of San Francisco, where GDC was set to take place, also issued a state of emergency only a few days prior.

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San Francisco San Jose Conference Industry 289

The Ghost Howls

MAY 30, 2022

Hello everyone from San Jose, California! It is a terrible moment for tech companies: after Meta and Unity, also Snap stock has lost -30% of its value after the CEO has announced that the company won’t be able to reach its estimated earnings goals. The “metaverse” was not a key topic inside “Microsoft Build”.

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Magic Leap Virtual World Ukraine Microsoft 322

Road to VR

OCTOBER 22, 2016

And then on October 19th and 20th, there was a historic W3C Workshop on Web & Virtual Reality where all of the major VR players gathered in San Jose to hash out the WebVR web standards for delivering VR and AR applications over the web.

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San Jose Microsoft Oculus Virtual Reality 100

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. You can see this in today’s AR products (and despite what Microsoft or Magic Leap call their devices, they really are augmented reality devices that you wear on your face).

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AR Augmented Reality Magic Leap Immersion 62

XR for Business Podcast

DECEMBER 18, 2019

I was at the San Jose newspaper at the time. And now, to this day, I think it remains Microsoft’s best pivot ever. Alan: Have you been to the Microsoft campus? It’s not your drab, beige Windows building, or Microsoft Word. It’s just neat how they built a subculture within the Microsoft culture.

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Training San Jose Oculus AR 78

XR for Business Podcast

DECEMBER 18, 2019

I was at the San Jose newspaper at the time. And now, to this day, I think it remains Microsoft’s best pivot ever. Alan: Have you been to the Microsoft campus? It’s not your drab, beige Windows building, or Microsoft Word. It’s just neat how they built a subculture within the Microsoft culture.

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Training San Jose Oculus AR 78