The Ghost Howls

MARCH 20, 2023

First of all, Sony CFO Hiroki Totoki has said that he thinks that PSVR 2 may sell more than the 5–6 million units that the original PSVR sold. This shows that Sony is pretty bullish about its device, and it is confident that it will be appreciated by a good share of its base market.

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VRScout

JUNE 17, 2019

While E3 2019 may officially be in the books, it appears as though Sony is only just getting started. Also launching tomorrow is Mini Mech Mayhem , an adorable, pint-sized strategy game from developer Futurlab in which teams of four work together to plan and execute different strategies on a tabletop battlefield.

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Road to VR

JUNE 18, 2019

A year ago, in response to Sony consistently delivering high-quality exclusives for PS4, Microsoft made a commitment to rejuvenating its first-party game development efforts and went on a shopping spree, acquiring a handful of respected studios to bolster its first-party game development talent under the Xbox Game Studios banner.

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The Ghost Howls

OCTOBER 7, 2024

Or maybe “relaxed” is not the right word to use, considering the little drama on Microsoft’s headsets. Top news of the week (Image by HP) Microsoft officially drops support for its Mixed Reality headsets Microsoft has just released the infamous Windows 11, version 24H2 update. I think this speaks a lot.

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XR Today - Mixed Reality tag

FEBRUARY 17, 2025

This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Apple stands apart with Vision Pro, doubling down on their premium strategy after recently cancelling their AR glasses development.

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The Ghost Howls

MARCH 4, 2025

More info (Valve Deckard to be released in 2025 for $1200) More info (The headset could come with a Half-Life demo app) Other relevant news (Image by Sony Interactive Entertainment) Sony permanently slashes the price of PSVR 2 Finally, Sony has permanently cut the price of the PSVR 2 headset.

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GizModo VR

FEBRUARY 1, 2022

Sony acquired Bungie on Monday in yet another colossal acquisition between two gaming giants. While the advantages of owning a triple-A developer with a popular IP would seem obvious, the specifics of the deal have led to questions about Sony’s strategy in the intensifying war against Xbox. Read more.

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Upload VR

OCTOBER 30, 2024

From Microsoft Flight Simulator 2024 to Metro Awakening, November's another busy month for new VR games. Developed between XR Games and Sony Pictures Virtual Reality (SPVR), Continuum takes place 25 years after the original film. Here are our monthly upcoming highlights.

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ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. Sony Sony is also bringing out the PSVR2 , which is said to use eye tracking for menu selection and navigation of user interfaces.

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The Ghost Howls

NOVEMBER 2, 2020

Image by Sony). Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush.

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The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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The Ghost Howls

MAY 30, 2022

And Sony will give a “Sneak peek” of PSVR 2 games at its upcoming State Of Play event on June 2nd at 3 PM PT. It seems that Sony is hoping for a Q4 release in time for the holidays, but analyst Ming-Chi Kuo thinks that delays will bring the release to Q1 2023. The “metaverse” was not a key topic inside “Microsoft Build”.

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The Ghost Howls

MAY 10, 2021

And I would find it an understandable choice: Vive has always been incredibly successful among companies and it would have a sense for it to thrive in the B2B niche until it becomes strong enough to exit and try to compete with much bigger companies like Facebook, Microsoft, or Valve. They [Microsoft] did this same s**t with HoloLens.”.

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The Ghost Howls

APRIL 13, 2020

On the other side, this is massive for Apple, that mixing the data of Apple Maps together with all these point clouds detected by the rear cameras when in use, will be able to create an AR Cloud ecosystem probably even before Facebook, Microsoft, and Google. Microsoft releases Azure Remote Rendering. supports VR. 3D artists rejoice!

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The Ghost Howls

JUNE 21, 2021

Image by Sony Interactive Entertainment). According to a report from Bloomberg, Sony may release its much-awaited next-gen PSVR headset (which I informally call PSVR 2) during Holidays 2022. This is very interesting: it means that Sony is leaving another year to Facebook to gain market shares with the Quest. Other relevant news.

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The Ghost Howls

JANUARY 27, 2020

Or that Microsoft is working on a new reference design that fixes the issues of the first one? This week, a rumor spread among XR communities: next-gen PSVR will be announced at a press conference to be held by Sony on February, 5th. And again… is it possible that this headset can accommodate both forms of tracking ?

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UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. HTC/Microsoft . The technology world is always a game of rivals.

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Hypergrid Business

JANUARY 26, 2022

Microsoft ‘s purchasing of Activision Blizzard was the largest sale in the history of video games at US$68.7 billion dollars making the company the third largest gaming company after Sony and Tencent. “So it makes huge sense for Microsoft to take this approach.” Image courtesy World of Warcraft.).

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The Ghost Howls

SEPTEMBER 21, 2020

It is a perfect strategy, that makes NVIDIA able to offer very comprehensive end-to-end solutions (e.g. Image by Sony). Sony has finally revealed that PlayStation 5 is coming on November 12th (in America, Australia, Korea and other countries; rest of the world is on November, 19th). Even Apple uses modified ARM chips.

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UploadVR Between Realities podcast

JULY 24, 2017

One of the most interesting VR narratives of 2017 so far has been the pricing strategy of Facebook’s Rift. Are Microsoft’s Mixed Reality headsets any good? Microsoft seems like the wild card in VR right now. There’s a lot about Microsoft’s approach to VR that sounds too good to be true.

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The Ghost Howls

JULY 31, 2023

It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. More info Sony Mocopi seems to be good for full-body VR Thrillseeker, the superstar VR Youtuber, is experimenting with Mocopi, the lightweight full-body VR kit by Sony.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. In this blog, I told you about the Finnish Metaverse Strategy , but I’ve heard that also The Netherlands and Korea are bullish on this new technology.

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VRWorld

MAY 11, 2016

During AMD’s 2016 Investor Day, the company disclosed its growth strategy. Second part of the strategy was to finally become a fabless semiconductor, with all the risks and rewards involved with that move. However, according to sources in the know, this placeholder has another existing customer, whose name is SONY.

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XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. A spatial audio strategy can also be a fantastic tool for building instinctual skills and muscle memory in the training world.

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The Ghost Howls

FEBRUARY 23, 2023

Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.

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The Ghost Howls

DECEMBER 1, 2019

This acquisition signs a new course for Facebook strategy in XR: after having just partnered with external studios for the development of its top-notch exclusive titles (e.g. It is also a defensive, move that makes it avoid the loss of its partners, as it has happened with Insomniac Studio that has just been acquired by Sony.

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XR Today - Mixed Reality tag

AUGUST 5, 2022

She has also supervised multiple technology product launches for VR headsets and directed extended reality (XR) projects for major filming studios such as NBCUniversal, Disney, Sony, DreamWorks, Valve, Microsoft, and many others.

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Anand Tech

FEBRUARY 13, 2024

According to Reuters , NVIDIA has initiated discussions with leading tech companies, including Amazon, Meta, Microsoft, Google, and OpenAI, to investigate the potential for developing custom chips. This strategy enables them to cut costs as well as tailor capabilities and power consumption of their hardware to their particular needs. . "NVIDIA

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TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR? The “metaverse” already exists in Fortnite and Roblox.

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The Ghost Howls

MAY 11, 2020

I hope that a future rumor clarifies a bit more what is Facebook’s strategy. (Thanks Alessio Palumbo for the tip!). Various months ago, Jason Rubin told the press that he was investigating an exchange of exclusive titles with Sony : his purpose was the one of bringing some of the best PSVR titles, like Resident Evil 7, to the Oculus Store.

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Road to VR

JANUARY 3, 2020

While Microsoft and its other VR partners seem to have largely abandoned the Windows VR platform, HP surprised us in 2019 with the launch of Reverb, its second VR headset. Stormland’s Innovative Open World and Developer Acquisition by Sony. Image courtesy HP. Big VR Game Launches and Growing Developer Success.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem.

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The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Image by Microsoft). This reinforces my belief that Microsoft in 2021–2022 will add VR support to it , to fight the PSVR when the market will be riper.

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VRWorld

JUNE 13, 2016

At it’s pre-E3 2016 conference, Microsoft announced the long awaited shift of its console model. Microsoft did not disclose the exact refresh cycle strategy, but we would not be surprised if the company decides to use E3 as the place where their annual or bi-annual refreshes will be announced. PC lives forever, obviously.

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XR Today - Mixed Reality tag

JUNE 22, 2022

” Huawei’s VP of Corporate Strategy and Industry Development, Xiao Ran , added that Huawei was pleased to join the Forum and believed the metaverse industry and ecosystem would “benefit from the collaborative actions and open standards.”

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Upload VR

MAY 25, 2024

Microsoft is bringing volumetric apps to Quest , Oculus Go owners are reporting errors with launching apps and the Quest v66 public test channel has been datamined. As for UploadVR, we recently announced a revised approach to our reviews strategy that includes more reviews-in-progress. Searching for this week's biggest VR news?

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Peter Graham

JANUARY 14, 2020

However, Sony Interactive Entertainment (SIE) was noticeably absent last year, leaving not only a big gap news wise but physically as well. “We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe.

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