VRScout

JUNE 17, 2019

While E3 2019 may officially be in the books, it appears as though Sony is only just getting started. Also launching tomorrow is Mini Mech Mayhem , an adorable, pint-sized strategy game from developer Futurlab in which teams of four work together to plan and execute different strategies on a tabletop battlefield.

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Simulation North America Entertainment Strategy 305

Road to VR

JUNE 18, 2019

A year ago, in response to Sony consistently delivering high-quality exclusives for PS4, Microsoft made a commitment to rejuvenating its first-party game development efforts and went on a shopping spree, acquiring a handful of respected studios to bolster its first-party game development talent under the Xbox Game Studios banner.

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Gaming Microsoft Industry Sony 277

The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3. Microsoft has answered the report saying that “HoloLens is doing great” , and Alex Kipman has tweeted not to believe what you read on the internet.

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Virtual Reality Microsoft Data Machine Learning 404

XR Today - Mixed Reality tag

FEBRUARY 17, 2025

This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Apple stands apart with Vision Pro, doubling down on their premium strategy after recently cancelling their AR glasses development.

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Apple Strategy Samsung Industry 118

GizModo VR

FEBRUARY 1, 2022

Sony acquired Bungie on Monday in yet another colossal acquisition between two gaming giants. While the advantages of owning a triple-A developer with a popular IP would seem obvious, the specifics of the deal have led to questions about Sony’s strategy in the intensifying war against Xbox. Read more.

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Sony Microsoft Strategy Gaming 98

The Ghost Howls

MARCH 4, 2025

More info (Valve Deckard to be released in 2025 for $1200) More info (The headset could come with a Half-Life demo app) Other relevant news (Image by Sony Interactive Entertainment) Sony permanently slashes the price of PSVR 2 Finally, Sony has permanently cut the price of the PSVR 2 headset.

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Education HTC Data Sony 283

ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. Sony Sony is also bringing out the PSVR2 , which is said to use eye tracking for menu selection and navigation of user interfaces.

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Hardware Magic Leap Eye Tracking Hand tracking 362

The Ghost Howls

NOVEMBER 2, 2020

Image by Sony). Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush.

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The Ghost Howls

APRIL 13, 2020

On the other side, this is massive for Apple, that mixing the data of Apple Maps together with all these point clouds detected by the rear cameras when in use, will be able to create an AR Cloud ecosystem probably even before Facebook, Microsoft, and Google. Microsoft releases Azure Remote Rendering. supports VR. 3D artists rejoice!

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Augmented Reality Virtual Reality Apple Tools 480

The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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The Ghost Howls

MAY 10, 2021

And I would find it an understandable choice: Vive has always been incredibly successful among companies and it would have a sense for it to thrive in the B2B niche until it becomes strong enough to exit and try to compete with much bigger companies like Facebook, Microsoft, or Valve. They [Microsoft] did this same s**t with HoloLens.”.

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HTC Apple Eye Tracking AR 443

UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. HTC/Microsoft . The technology world is always a game of rivals.

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Microsoft HTC Apple Oculus 100

The Ghost Howls

SEPTEMBER 21, 2020

It is a perfect strategy, that makes NVIDIA able to offer very comprehensive end-to-end solutions (e.g. Image by Sony). Sony has finally revealed that PlayStation 5 is coming on November 12th (in America, Australia, Korea and other countries; rest of the world is on November, 19th). Even Apple uses modified ARM chips.

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Leap Motion Machine Learning Sony Data 326

XR Today - Virtual Reality

JULY 29, 2024

These glasses have outperformed the sales of Ray-Ban’s first-generation smart glasses, ‘Ray-Ban Stories’ This potential deal could grant Meta more control over EssilorLuxottica’s smart glasses division and strengthen its position in the competitive market against tech giants like Apple, Google, and Microsoft.

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Magic Leap HTC Hardware Italy 240

Hypergrid Business

JANUARY 26, 2022

Microsoft ‘s purchasing of Activision Blizzard was the largest sale in the history of video games at US$68.7 billion dollars making the company the third largest gaming company after Sony and Tencent. “So it makes huge sense for Microsoft to take this approach.” Image courtesy World of Warcraft.).

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Microsoft Data Virtual Reality Construction 148

UploadVR Between Realities podcast

JULY 24, 2017

One of the most interesting VR narratives of 2017 so far has been the pricing strategy of Facebook’s Rift. Are Microsoft’s Mixed Reality headsets any good? Microsoft seems like the wild card in VR right now. There’s a lot about Microsoft’s approach to VR that sounds too good to be true.

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The Ghost Howls

OCTOBER 2, 2023

I think Meta hopes to reinvigorate the sales with the new headset… let’s see if this strategy is going to pay off. In the month of October, companies will be able to use Mesh inside Microsoft Teams, so members of a company can meet in a 3D space (in VR or flatscreen) and interact together.

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Las Vegas Amazon Controllers Gaming 434

XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. A spatial audio strategy can also be a fantastic tool for building instinctual skills and muscle memory in the training world.

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Trends Haptic Tools Hardware 240

The Ghost Howls

FEBRUARY 23, 2023

Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.

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China Industry Government Hardware 392

XR Today - Mixed Reality tag

AUGUST 5, 2022

She has also supervised multiple technology product launches for VR headsets and directed extended reality (XR) projects for major filming studios such as NBCUniversal, Disney, Sony, DreamWorks, Valve, Microsoft, and many others.

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Industry Augmented Reality Filming AR 139

Anand Tech

FEBRUARY 13, 2024

According to Reuters , NVIDIA has initiated discussions with leading tech companies, including Amazon, Meta, Microsoft, Google, and OpenAI, to investigate the potential for developing custom chips. This strategy enables them to cut costs as well as tailor capabilities and power consumption of their hardware to their particular needs. . "NVIDIA

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Automotive Trends Microsoft Sony 115

TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR? The “metaverse” already exists in Fortnite and Roblox.

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Hardware Strategy Microsoft Google 103

Road to VR

JANUARY 3, 2020

While Microsoft and its other VR partners seem to have largely abandoned the Windows VR platform, HP surprised us in 2019 with the launch of Reverb, its second VR headset. Stormland’s Innovative Open World and Developer Acquisition by Sony. Image courtesy HP. Big VR Game Launches and Growing Developer Success.

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Gaming Oculus HTC Sony 246

The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Image by Microsoft). This reinforces my belief that Microsoft in 2021–2022 will add VR support to it , to fight the PSVR when the market will be riper.

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Hand tracking AR Oculus HTC 309

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem.

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Entertainment Augmented Reality Unity Virtual Reality 136

XR Today - Mixed Reality tag

JUNE 22, 2022

” Huawei’s VP of Corporate Strategy and Industry Development, Xiao Ran , added that Huawei was pleased to join the Forum and believed the metaverse industry and ecosystem would “benefit from the collaborative actions and open standards.”

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Industry Technology Tools Unreal 123

VRWorld

JUNE 13, 2016

At it’s pre-E3 2016 conference, Microsoft announced the long awaited shift of its console model. Microsoft did not disclose the exact refresh cycle strategy, but we would not be surprised if the company decides to use E3 as the place where their annual or bi-annual refreshes will be announced. PC lives forever, obviously.

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Microsoft Strategy Hardware Sony 40

Peter Graham

JANUARY 14, 2020

However, Sony Interactive Entertainment (SIE) was noticeably absent last year, leaving not only a big gap news wise but physically as well. “We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe.

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Sony Los Angeles Entertainment Trends 40

XR Today - Mixed Reality tag

MAY 4, 2023

Goertek is even working with Sony on the development of new PlayStation headsets. Currently, Iristick is investing in a global distribution strategy to expand its reach in the market. The HoloLens 2 headset from Microsoft is intended to address a range of different needs in the education, healthcare, and industrial space.

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Magic Leap Industry Tools Microsoft 130

XR Today - Mixed Reality tag

OCTOBER 5, 2022

The enterprise also launched its end-to-end metaverse strategy late last year, leading to improved financial profiles. Microsoft acquired Blizzard Activision in an unprecedented $68.7 billion acquisition in late January, and Sony bought out Halo creators Bungie for a respective $3.6 Improbable estimates growth of 2.5

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Technology Study Microsoft Gaming 119

VRWorld

NOVEMBER 29, 2016

In just a few days time, Microsoft will host WinHEC , its annual hardware / platform conference. Intel has 600 people here working on hardware form factors, while the similar story is with Microsoft and a few other known global players. Microsoft is not playing such tricks. 4 GB of RAM. A graphics card with DirectX 12 support.

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Microsoft Head Mounted Display United Kingdom Hardware 40

Bernard Marr

OCTOBER 24, 2022

Multi-cloud is an increasingly popular strategy. This is a strategy known as taking a multi-cloud approach, and it offers a number of advantages, including improved flexibility and security. And it helps to create redundancy that reduces the chance of system errors or downtime from causing a critical failure of business operations.

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Trends Strategy Data Microsoft 81

UploadVR Between Realities podcast

NOVEMBER 4, 2016

Sony – NYSE: SNE – VR Console, VR Games & VR Headset. Microsoft – NASDAQ: MSFT – VR operating system, VR platform, VR headset. Starbreeze Games – NASDAQ OMX Stockholm: STAR – VR headset & VR games. IMAX – NYSE: IMAX – VR content, headsets from Starbreeze & cameras. Amazon – NASDAQ: AMZN – VR content.

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Industry Magic Leap Samsung Amazon 100

Upload VR

JANUARY 18, 2024

Microsoft formally killed its PC VR platform. Samsung (with Google) and Sony have chosen Qualcomm's XR2+ Gen 2 as the engine of their upcoming headsets, after Samsung reportedly went back to the drawing board after seeing Vision Pro announced.

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Upload VR

JANUARY 14, 2023

For example, a real-time strategy game like Command & Conquer might feel amazing on the hardware. And if you stack the billions spent there against Sony, Microsoft, Magic Leap, Google, Apple and others, are all these executives investing too much on AR & VR, or too little?

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AR Gaming Las Vegas Magic Leap 121

XR Today - Mixed Reality tag

JULY 15, 2024

Apple also supports major digital service providers, specifically for workplace situations, including Box, Craft, Fantastical, MindNode, Slack, Things 3, Webex, Zoom, and Microsoft 365. Apple Vision Pro to Increase AR/VR Headset Shipments The Vision Pro’s worldwide rollout comes as the headset market shifts due to emerging MR devices.

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United Kingdom Apple Zeiss Machine Learning 124

XR Today - Mixed Reality tag

MAY 4, 2023

Goertek NReal Lenovo Iristick Vuzix Magic Leap XYZReality Longan Vision Rokid ThirdEye Google Toshiba Epson RealWear Microsoft Lumus TCL RayNeo Goertek Offering a variety of extended reality products for virtual and augmented experiences, Goertek has a range of smart glasses included in its portfolio.

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AR Magic Leap Industry Tools 107