Microsoft Sony Trends 
ARPost
JULY 13, 2020
Thus, the latest enterprise AR trends represent a topic of interest for management teams across various industries. Thus, it is worth looking at short-term and medium-term enterprise AR trends, to see where the business and professional world is heading and how the workplace will be transformed. And for good reason.
The Ghost Howls
JANUARY 23, 2023
Top news of the week (Image by Microsoft) Microsoft lays off 10,000 employees and shuts down its mixed reality projects This is seriously a bad period for the tech industry in general, and of course also for mixed reality. For sure, not having Microsoft backing it will slow down a lot of its development.
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The Ghost Howls
MARCH 21, 2021
Image by Sony Interactive Entertainment). Sony unveils the new controllers of the PSVR2. Sony promises amazing haptic sensations on the controllers, that should be able to provide “impactful, textured, and nuanced” sensations. Image by Microsoft). Top news of the week. It will so have inside-out tracking.
Road to VR
JUNE 22, 2023
At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.
XR Today - Virtual Reality
OCTOBER 10, 2022
Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. Certain trends in the XR environment are contributing to the rising adoption of spatial audio technology today. Here are just some of the most significant trends to consider.
The Ghost Howls
JANUARY 17, 2022
The news of the week is that Meta is poaching talents from all the other companies : in particular, it has been able to “steal” 100 employees from the HoloLens team in Microsoft. I think it’s impossible to create a healthy competitive space in the XR field for both hardware and software if the trend is this one. Image by Sony).
VRScout
APRIL 18, 2019
Microsoft HoloLens 2 patent. Image Credit: Sony. One of the major trends that patent activity has captured is the transformation from merely entertainment-based AR/VR usage towards more useful, inclusive, and practical applications. Image Credit: Sony/USPTO. Image Credit: The United States Patent and Trademark Office.
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