Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.

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Trends Unity Study Industry 377

The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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Unity Retail Eye Tracking Simulation 371

XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. How Does Google’s Geospatial Creator for Unity Work? Currently, Google’s Geospatial Creator for Unity offers visualisations of more than 2,500 cities in 49 nations.

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Unity Google AR Magic Leap 124

XR Today - Virtual Reality

NOVEMBER 29, 2022

Unity and Deckers. The company decided to leverage the services of RestAR and Unity to scan and render physical products in a digital environment. Using the RestAR and Unity landscape, Decker’s global sales representatives have been able to start presenting 3D samples to buyers in virtual showrooms. Microsoft and Wurth.

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Case Study Retail Study Magic Leap 323

The Ghost Howls

JANUARY 27, 2020

Or that Microsoft is working on a new reference design that fixes the issues of the first one? It is not the classical zombie waves shooter game: you have to take decisions, explore the city to find items, and have a good strategy to complete your tasks before the sun sets and horde of zombies kill you.

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Samsung Survey Unity Oculus 493

The Ghost Howls

DECEMBER 27, 2021

I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. The result is that many big brands are canceling their presence at CES: Google, Intel, Microsoft, Meta, Lenovo, and many others, have decided not to go , and maybe provide their news virtually.

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Unity Oculus Virtual Reality Gaming 516

The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Microsoft Mixed Reality department is currently in a confused moment and it is not clear when, how, and if will ever reply to this device. Nano-tech wants to be the Nanite of Unity.

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Magic Leap Apple Unity Machine Learning 455

VRScout

NOVEMBER 10, 2019

For larger companies looking to connect their entire team with HoloLens 2 headsets, Microsoft is offering a package that includes Dynamic 365 Remote Assist on each MR headset at the cost of $125 per user – per month. If you’re a developer working on your own, Microsoft offers the HoloLens 2 Development Edition.

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Microsoft Eye Tracking Magic Leap Haptic 320

The Ghost Howls

NOVEMBER 7, 2018

Of course, some coordination with team members was necessary to not lose immediately , this game requires some strategy. Microsoft Maquette. Microsoft Maquette is the ultimate VR tool by Microsoft to prototype fast in VR. It works with all headsets and that’s another great choice by Microsoft. The Great C.

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Microsoft Tools Magic Leap Unity 177

Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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Magic Leap Microsoft San Francisco Trends 282

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. In this blog, I told you about the Finnish Metaverse Strategy , but I’ve heard that also The Netherlands and Korea are bullish on this new technology.

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Trends Apple Google Unity 483

XR Today - Augmented Reality tag

FEBRUARY 27, 2024

This week, at the Mobile World Congress in Barcelona, Spain, Taqtile, a leader in AR instructional solutions, is showcasing its now deepened support of Microsoft services to boost the usability of its immersive solution in demanding industrial environments. The company intends to prepare for an increasing number of OpenXR devices in 2024.

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AR Insider

AUGUST 30, 2021

Ball is a former Amazon strategy executive turned investor. The fund’s top five holdings are Nvidia (8.93%), Microsoft (4.91%), Roblox (4.85%), Tencent, majority shareholder of Epic Games (4.80%) and Unity (3.99%). These are stocks picked by Matthew Ball, author of the metaverse manifesto.

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Virtual World AR Latency China 339

XR Today - Mixed Reality tag

JANUARY 28, 2025

However, you can also access apps like Zoom, and Microsoft Teams for immersive meetings. Meta even recently updated its partnership with Microsoft , to introduce new, simpler ways for enterprise users to access office apps on their Quest 3 or Quest 3S headset.

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Training Retail Eye Tracking Tools 106

The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. 2022 could be the key year for XR. USA vs China.

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Apple Oculus China Magic Leap 545

The Ghost Howls

AUGUST 28, 2023

This week, Microsoft announced that MRTK will migrate to an independent GitHub account and that the project will be supported by a consortium including Microsoft, Magic Leap, and Qualcomm. That’s fantastic news for all Unity XR developers! 2018 is 5 years ago, which is coherent with the 7-years timespan rumored for this device.

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Samsung Google Magic Leap Microsoft 368

XR Today - Mixed Reality tag

DECEMBER 13, 2024

Microsoft has always been quick to invest in innovative new technologies. Even earlier, in 2016, Microsoft introduced the world to arguably the first enterprise-grade mixed reality headset: the HoloLens. Unfortunately, since then, Microsoft has distanced itself from the XR space. But is Microsofts XR journey really over?

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Microsoft Software Samsung Hardware 102

UploadVR Between Realities podcast

OCTOBER 26, 2016

Microsoft’s play for command of next generation personal computing can be seen today with the announcement of a series of Windows-powered VR headsets starting at $300. This is not the case with the headsets on the way from Microsoft’s partners. “The strategy has become clear.

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The Ghost Howls

APRIL 26, 2021

As always, they’re doing a great job not only with the product but also with the communication strategy. Before leaving you to the best news of the week, I would like to highlight two notable things about my work: My crazy trolling game “The Unity Cube” has been featured in a video by Upload VR! Funny link.

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Magic Leap Oculus Unity Gaming 387

Upload VR

DECEMBER 12, 2024

The pitch for Android XR is that almost anything can become an accessory to Gemini and computer vision, and Google aims to support Unity PolySpatial for multitasking volumetric apps. Samsung says it has controllers planned for the system alongside its battery.

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Samsung Eye Tracking Google Hand tracking 145

The Ghost Howls

AUGUST 24, 2020

That’s why even Microsoft took Epic’s stances : Microsoft uses UE4 to develop some products also for Apple devices, and this decision hurts also its business. More info (Apple threatens Epic) More info (Microsoft files an official support for Epic). Let’s see what will happen… and in the meantime let’s eat lots of popcorns.

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Unreal Apple Government Oculus 505

The Ghost Howls

MARCH 16, 2020

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. A bizarre strategy, that doesn’t surprise me anymore, though.

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Magic Leap Europe AR Virtual Reality 355

The Ghost Howls

MAY 30, 2022

More info (RealityOS trademark) More info (Robert Scoble’s take on Apple’s reveal strategy). It is a terrible moment for tech companies: after Meta and Unity, also Snap stock has lost -30% of its value after the CEO has announced that the company won’t be able to reach its estimated earnings goals.

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Magic Leap Virtual World Ukraine Microsoft 377

UploadVR Between Realities podcast

NOVEMBER 10, 2016

Technology partners like Mozilla, Google, and Microsoft have joined the collective effort to support WebVR as a priority to jumpstarting the industry. “ING’s strategy is to unlock innovation for our clients through co-creation.” A series of specific challenges will be announced in coming days.

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Strategy Industry Unity AR 168

XR Today - Augmented Reality tag

OCTOBER 19, 2022

A leading general contractor within the Pacific Northwest, Sellen Construction was searching for a new way to help designers, engineers, contractors, and anyone else involved in a construction project collaborate on successful strategies. Microsoft and the Haas Group. Unity and DPR Construction. HTC VIVE and CannonDesign.

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Construction Magic Leap Virtual Reality Microsoft 119

XR Today - Mixed Reality tag

APRIL 26, 2023

Googles solutions allow developers to quickly optimize their augmented reality experiences for android devices, with a convenient Software Development Kit (SDK). Unity Software company, Unity, provides developers and innovators in the creative world with tools capable of building a wide variety of different ads and marketing campaigns.

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Unity Microsoft Augmented Reality Google 120

The Ghost Howls

JUNE 4, 2023

Apple needs developers to start playing around with the SDK of this device, create applications, and find uses, so that later it can see what is more popular and adjust accordingly its strategy for the launch of the next model, which should happen next year. The Quest 3 is similar to what Brad Lynch already leaked months ago.

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Apple Gaming Hand tracking Leap Motion 386

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem. Microsoft’s technology could easily be the basis behind a number of mixed-reality and unique event experiences in the entertainment world going forward.

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Entertainment Augmented Reality Unity Virtual Reality 135

XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

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Magic Leap Microsoft Hardware AR 122

Cats and VR

JUNE 6, 2017

The game will put a lot of focus on intra team and same element synergies that will allow the player to create intricate combos and strategies. The team is currently looking for funding to finish the full game.

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Apple AR Augmented Reality Unity 121

Upload VR

MAY 2, 2024

Microsoft ported Word, Excel, PowerPoint, and Teams. Magic Leap 2 , Microsoft's HoloLens 2 , and Varjo's XR-4 series all primarily focus on this segment of the market. Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe's, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software.

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Apple Magic Leap Microsoft Unreal 130

The Ghost Howls

NOVEMBER 2, 2020

In the meanwhile, its adoption is getting better, too: the popular Unity game engine promises the first implementations of OpenXR for the end of the year with a complete implementation coming in 2021, and Microsoft has already completely switched to an OpenXR runtime. AMD releases its new RX6 graphics cards.

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Sony Oculus Haptic Controllers 443

The Ghost Howls

DECEMBER 1, 2019

This acquisition signs a new course for Facebook strategy in XR: after having just partnered with external studios for the development of its top-notch exclusive titles (e.g. This really looks like a strategy to push the VR gaming ecosystem to the next level. Microsoft now sees VR as a high priority for Flight Simulator.

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Gaming Czech Republic Microsoft AR 44

The Ghost Howls

APRIL 27, 2020

We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management). It is in Italian, but basically it says that we’re looking for a Unity dev with preferred experience with VR and/or multiplayer games. Unity Reflect its a great XR tool for enterprise customers.

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Course Magic Leap AR Oculus 318

XR Today - Mixed Reality tag

MARCH 21, 2023

Companies like Microsoft, Accenture and Ubisoft will be sharing their insights on the evolving extended reality ecosystem, and the new technologies being released. 3. Microsoft Ignite November, 2023 Microsoft is currently one of the market leaders leading the way to the future of Mixed Reality, with its innovative HoloLens headsets.

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Conference France Microsoft Texas 119

The Ghost Howls

JULY 31, 2023

There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more. It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. More info (Somnium Space 3.0

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Apple Ukraine Samsung Data 352

The Ghost Howls

JANUARY 28, 2023

While still in Italy, I verified that Microsoft Teams, Unity, and Github were accessible from China. And I have to say that this strategy is paying off. The first days I was thinking about putting the desk with the computer in the toilet, just to convey the idea Think about problems and plan Bs.

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