Road to VR

JULY 29, 2019

Simply put, OpenXR is a technical foundation for interoperability, but business decisions still dictate content, device, and platform strategy. Microsoft has released initial support for OpenXR on both HoloLens and Windows VR headsets , and Collabora has released its Monado open-source Linux OpenXR runtime. OpenXR 1.0

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ARPost

APRIL 13, 2020

We didn’t have to shake the tree very hard to find someone that we were excited to talk to but we couldn’t pass up the opportunity to talk with the good folks at Unity. What Is Unity? The name “ Unity ” probably sounds familiar to you. Unity is the platform that makes this world a reality. More Buzz Around Unity.

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The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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The Ghost Howls

NOVEMBER 7, 2018

Of course, some coordination with team members was necessary to not lose immediately , this game requires some strategy. Microsoft Maquette. Microsoft Maquette is the ultimate VR tool by Microsoft to prototype fast in VR. It works with all headsets and that’s another great choice by Microsoft. The Great C.

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XR Today - Virtual Reality

NOVEMBER 29, 2022

Unity and Deckers. The company decided to leverage the services of RestAR and Unity to scan and render physical products in a digital environment. Using the RestAR and Unity landscape, Decker’s global sales representatives have been able to start presenting 3D samples to buyers in virtual showrooms. Microsoft and Wurth.

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XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

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Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.

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Upload VR

MAY 2, 2024

Microsoft ported Word, Excel, PowerPoint, and Teams. Magic Leap 2 , Microsoft's HoloLens 2 , and Varjo's XR-4 series all primarily focus on this segment of the market. Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe's, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software.

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XR Today - Mixed Reality tag

APRIL 26, 2023

Googles solutions allow developers to quickly optimize their augmented reality experiences for android devices, with a convenient Software Development Kit (SDK). Unity Software company, Unity, provides developers and innovators in the creative world with tools capable of building a wide variety of different ads and marketing campaigns.

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XR Today - Mixed Reality tag

OCTOBER 1, 2024

Step 1: Examine your XR Data and Strategy The first step in comparing XR data security and privacy solutions, is understanding your threat landscape. Many vendors , from Meta, to Microsoft, and Unity, offer these solutions. Invest in the Right XR Data Security Strategy Demand for extended reality isn’t going anywhere.

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UploadVR Between Realities podcast

OCTOBER 26, 2016

Microsoft’s play for command of next generation personal computing can be seen today with the announcement of a series of Windows-powered VR headsets starting at $300. This is not the case with the headsets on the way from Microsoft’s partners. “The strategy has become clear.

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XR Today - Augmented Reality tag

OCTOBER 19, 2022

A leading general contractor within the Pacific Northwest, Sellen Construction was searching for a new way to help designers, engineers, contractors, and anyone else involved in a construction project collaborate on successful strategies. Microsoft and the Haas Group. Unity and DPR Construction. HTC VIVE and CannonDesign.

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Construction Magic Leap Virtual Reality Microsoft 103

VRScout

NOVEMBER 10, 2019

For larger companies looking to connect their entire team with HoloLens 2 headsets, Microsoft is offering a package that includes Dynamic 365 Remote Assist on each MR headset at the cost of $125 per user – per month. If you’re a developer working on your own, Microsoft offers the HoloLens 2 Development Edition.

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The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Microsoft Mixed Reality department is currently in a confused moment and it is not clear when, how, and if will ever reply to this device. Nano-tech wants to be the Nanite of Unity.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. In this blog, I told you about the Finnish Metaverse Strategy , but I’ve heard that also The Netherlands and Korea are bullish on this new technology.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem. Microsoft’s technology could easily be the basis behind a number of mixed-reality and unique event experiences in the entertainment world going forward.

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XR Today - Mixed Reality tag

MARCH 21, 2023

Companies like Microsoft, Accenture and Ubisoft will be sharing their insights on the evolving extended reality ecosystem, and the new technologies being released. 3. Microsoft Ignite November, 2023 Microsoft is currently one of the market leaders leading the way to the future of Mixed Reality, with its innovative HoloLens headsets.

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The Ghost Howls

AUGUST 28, 2023

This week, Microsoft announced that MRTK will migrate to an independent GitHub account and that the project will be supported by a consortium including Microsoft, Magic Leap, and Qualcomm. That’s fantastic news for all Unity XR developers! 2018 is 5 years ago, which is coherent with the 7-years timespan rumored for this device.

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Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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The Ghost Howls

DECEMBER 27, 2021

I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. The result is that many big brands are canceling their presence at CES: Google, Intel, Microsoft, Meta, Lenovo, and many others, have decided not to go , and maybe provide their news virtually.

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XR Today - Mixed Reality tag

DECEMBER 1, 2023

We’re already seeing aspects of spatial computing emerge in everything from collaborative platforms like Microsoft Teams to smartphones. Foremost cloud leaders like AWS and Microsoft offer access to spatial computing solutions, such as Amazon Sumerian, for 3D scene creation. With a projected value of $544.6

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AR Insider

AUGUST 30, 2021

Ball is a former Amazon strategy executive turned investor. The fund’s top five holdings are Nvidia (8.93%), Microsoft (4.91%), Roblox (4.85%), Tencent, majority shareholder of Epic Games (4.80%) and Unity (3.99%). These are stocks picked by Matthew Ball, author of the metaverse manifesto.

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The Ghost Howls

JANUARY 27, 2020

Or that Microsoft is working on a new reference design that fixes the issues of the first one? It is not the classical zombie waves shooter game: you have to take decisions, explore the city to find items, and have a good strategy to complete your tasks before the sun sets and horde of zombies kill you.

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XR Today - Mixed Reality tag

NOVEMBER 9, 2023

We’re already seeing aspects of spatial computing emerge in everything from collaborative platforms like Microsoft Teams to smartphones. Foremost cloud leaders like AWS and Microsoft offer access to spatial computing solutions, such as Amazon Sumerian, for 3D scene creation. With a projected value of $544.6

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Trends Wearables Eye Tracking Software 106

Cats and VR

JUNE 6, 2017

The game will put a lot of focus on intra team and same element synergies that will allow the player to create intricate combos and strategies. The team is currently looking for funding to finish the full game.

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XR Today - Big XR News tag

MAY 16, 2022

Delta Reality is creating extended reality (XR) immersive experiences for global brands to accelerate virtual, augmented, and mixed reality (VR/AR/MR) adoption and assist firms in developing modern marketing strategies. Delta Reality listed its Museum of Digital Life (MoDaL) as a piece of NFT real estate worth roughly 8.88

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Real Estate AR Magic Leap Microsoft 53

UploadVR Between Realities podcast

NOVEMBER 10, 2016

Technology partners like Mozilla, Google, and Microsoft have joined the collective effort to support WebVR as a priority to jumpstarting the industry. “ING’s strategy is to unlock innovation for our clients through co-creation.” A series of specific challenges will be announced in coming days.

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XR Today - Mixed Reality tag

AUGUST 3, 2023

We also examine his company’s Nex Playground mocap gaming solutions, its Unity-based motion developer kit (MDK), and its partnership with Sky Live. We have two kits developed on the Unity gaming engine and feature motion tracking via a single RGB camera. XR Today: How do you work with game developers as an end user for Unity?

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The Ghost Howls

APRIL 26, 2021

As always, they’re doing a great job not only with the product but also with the communication strategy. Before leaving you to the best news of the week, I would like to highlight two notable things about my work: My crazy trolling game “The Unity Cube” has been featured in a video by Upload VR! Funny link.

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The Ghost Howls

MAY 30, 2022

More info (RealityOS trademark) More info (Robert Scoble’s take on Apple’s reveal strategy). It is a terrible moment for tech companies: after Meta and Unity, also Snap stock has lost -30% of its value after the CEO has announced that the company won’t be able to reach its estimated earnings goals.

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The Ghost Howls

JUNE 4, 2023

Apple needs developers to start playing around with the SDK of this device, create applications, and find uses, so that later it can see what is more popular and adjust accordingly its strategy for the launch of the next model, which should happen next year. The Quest 3 is similar to what Brad Lynch already leaked months ago.

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XR Today - Mixed Reality tag

JUNE 22, 2022

” Huawei’s VP of Corporate Strategy and Industry Development, Xiao Ran , added that Huawei was pleased to join the Forum and believed the metaverse industry and ecosystem would “benefit from the collaborative actions and open standards.”

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The Ghost Howls

MARCH 16, 2020

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. A bizarre strategy, that doesn’t surprise me anymore, though.

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The Ghost Howls

JANUARY 22, 2021

Didn’t work (Image by Microsoft). Of course, Microsoft and Amazon are observing the situation: in my opinion, Microsoft will wait a bit , considering its focus on AR enterprise with HoloLens, while Amazon could improve its already existing offering of glasses connected with Alexa. Sounded good.

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The Ghost Howls

JULY 31, 2023

There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more. It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. More info (Somnium Space 3.0

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. 2022 could be the key year for XR. USA vs China.

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XR Today - Mixed Reality tag

AUGUST 9, 2022

Unity Technologies has teamed up with Microsoft Azure to add the former’s Create Solutions to the Cloud, allowing users to distribute games across Windows and Microsoft Xbox systems. Really excited with this even deeper partnership with @Microsoft and @Azure. Fun to announce this today with @BondSarah_Bond [link].

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