The Ghost Howls

DECEMBER 27, 2021

The result is that many big brands are canceling their presence at CES: Google, Intel, Microsoft, Meta, Lenovo, and many others, have decided not to go , and maybe provide their news virtually. This is a huge pity: CES 2022 won’t be cool as we expected… but we still hope to see interesting XR announcements from there.

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Upload VR

MAY 2, 2024

Microsoft ported Word, Excel, PowerPoint, and Teams. Magic Leap 2 , Microsoft's HoloLens 2 , and Varjo's XR-4 series all primarily focus on this segment of the market. Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe's, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software.

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The Ghost Howls

MAY 11, 2020

I hope that a future rumor clarifies a bit more what is Facebook’s strategy. (Thanks Alessio Palumbo for the tip!). Unreal Engine 4.25 update, Unreal Engine has added many features that may be useful in crafting XR experiences. In my opinion, 2021 is a better year to talk about a new Quest. Other relevant news.

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Magic Leap Healthcare Oculus AR 346

XR Today - Augmented Reality tag

MAY 11, 2023

Javier de la Torre, Founder and Chief Strategy Officer, CARTO , explained, “Photorealistic 3D Tiles are a really exciting addition to Google Maps Platform. Project Anywhere runs on the Microsoft HoloLens 2 headset while leveraging Cesium 3D Tiles datasets.

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UploadVR Between Realities podcast

MARCH 4, 2017

Game-streaming service OnLive has come and gone, and Microsoft over-hyped the effect its Azure platform would have on Xbox One games, but that’s not stopping one company from using the cloud to unlock the power of its tools. Gaming and the fabled power of the cloud has had a checkered history.

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XR Today - Augmented Reality tag

OCTOBER 19, 2022

A leading general contractor within the Pacific Northwest, Sellen Construction was searching for a new way to help designers, engineers, contractors, and anyone else involved in a construction project collaborate on successful strategies. Microsoft and the Haas Group. Microsoft and PCL Construction. HTC VIVE and CannonDesign.

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Construction Magic Leap Virtual Reality Microsoft 119

XR Today - Mixed Reality tag

APRIL 26, 2023

Effective advertising has always been crucial to business growth. The company works with leading companies around the world to develop unique experiences for customers in the metaverse.

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Unity Microsoft Augmented Reality Google 120

ARVR

DECEMBER 1, 2021

Through the master course Content Strategy at the FH Joanneum and the course on Web 3.0 Large companies like Google, Microsoft, Apple, Valve, Epic Games, Roblox as well as smaller startups are working on creating products for the Metaverse as we speak. by Teodora Petkova, my interest in this topic was aroused.

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XR Today - Mixed Reality tag

JUNE 22, 2022

” According to Epic Games’ Vice-President of Unreal Engine, Marc Petit , his enterprise’s goal was to build an open metaverse that “enriches humanity and is home to a thriving, fair ecosystem.”

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Industry Technology Tools Unreal 121

VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android.

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XR Today - Mixed Reality tag

OCTOBER 5, 2022

The enterprise also launched its end-to-end metaverse strategy late last year, leading to improved financial profiles. Microsoft acquired Blizzard Activision in an unprecedented $68.7 billion, just after striking a major deal with Epic Games’ Unreal Engine. Microsoft acquired Blizzard Activision in an unprecedented $68.7

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Technology Study Microsoft Gaming 116

XR Today - Mixed Reality tag

OCTOBER 3, 2023

Speaking earlier this year at the Microsoft Garage for the New York edition of The Creativity Conference was a pleasure. I also use technologies such as Epic Games’ Unreal Engine , motion capture (mocap), and Disguise Designer to produce my VNCCII XR stage shows. Additionally, Unreal Engine’s latest update , v5.3,

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Unreal Conference Las Vegas Entertainment 90

The Ghost Howls

NOVEMBER 1, 2018

After that, I headed for China to pursue my dream and headed marketing and strategy for the release of the Microsoft A.I. The aim in developing the PanguVR engine was to equip content producers to create immersive and interactive content, in UE4 (Unreal VR Engine), automatically meaning without any learning curve. What is it?

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XR Today - Mixed Reality tag

JULY 4, 2024

The Quest app store is packed with hundreds of apps, from business tools like Microsoft Teams to games. That’s part of why the company introduced its new “ open ecosystem strategy ” in 2024, making the Meta Horizon operating system available to all users. For instance, I use Microsoft Teams for more than just work.

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Hand tracking Tools Examples Microsoft 122

XR Today - VR Headsets tag

OCTOBER 31, 2023

Sahni also highlighted how new workplace applications are coming to Quest 3, including Microsoft Mesh, Windows 365, and Adobe High Five. AWE 2023: Lenovo on its Enterprise First XR Strategy Lenovo is working hard within the busy XR marketplace to debut a product portfolio of enterprise-grade immersive hardware.

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Training Industry Strategy HTC 126

XR Today - Mixed Reality tag

MAY 3, 2023

From Zoom to Microsoft, both platforms and others are helping to facilitate a better-connected world. Moreover, the report mainly analyses how macro and technology trends impact jobs, skill sets, and transformation strategies across the 2023-2027 timeframe. The world is still adjusting to these new expectations to improve ROI.

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Survey Trends Technology Machine Learning 112

XR Today - Mixed Reality tag

DECEMBER 28, 2023

This aligns it with the prices for competing solutions like the Apple Vision Pro and Microsoft HoloLens 2. Users can access over 100 third-party applications and engines, including Unreal Engine and Unity. For those with advanced extended reality strategies, the upgraded versions of the XR-4 base headset are particularly compelling.

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The Ghost Howls

OCTOBER 15, 2018

So, the company has created this androgenic girl called Mica , which should be as close as possible to a real human, featuring a great visual quality (thanks to Unreal Engine) and credible eye movements and facial microexpressions. This is for instance something that Microsoft lacks completely. Avatar Chat.

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Magic Leap Augmented Reality AR Florida 184

HaptX

MARCH 6, 2018

When one finds out that she worked at Microsoft in the early days of Encarta Encyclopedia and World Atlas , it starts to make sense. She created an internal team at Microsoft to manage these complex issues across the entire company. “All Her time working at Microsoft led her to the IGDA.

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Haptic Data Gaming Industry 52

VRScout

FEBRUARY 25, 2019

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage. Spatial Anchors. More immersive.

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XR Today - Augmented Reality tag

FEBRUARY 5, 2024

Using assisted reality smart glasses, the wearer of the device can connect with colleagues via video conferencing applications such as Microsoft Teams or Zoom, where experts on the other end of the line see what the worker sees (point of view) as s/he observes a specific scenario in a factory, for example.

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AR Data Healthcare Industry 108

Bernard Marr

OCTOBER 15, 2023

However, other cloud services continued to grow, including Nvidia's GeForce Now and Microsoft's Xbox Cloud Gaming. Games are gradually becoming capable of producing photo-realistic levels of image fidelity in real-time – some of the most impressive being those built with the Unreal 5 engine.

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Trends Video Gaming Industry 52

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. You can see this in today’s AR products (and despite what Microsoft or Magic Leap call their devices, they really are augmented reality devices that you wear on your face).

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AR Augmented Reality Magic Leap Immersion 62

XR for Business Podcast

JUNE 24, 2019

The reason the company was started was because, like I said, all these use cases were so obvious, especially after being in the space for a long time, that I saw all this amazing commercial potential that was only being unrealized because the technology wasn’t good enough. I think that was the best thing that they did with HoloLens 2.

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AR Technology Industry Construction 78

XR for Business Podcast

JUNE 24, 2019

The reason the company was started was because, like I said, all these use cases were so obvious, especially after being in the space for a long time, that I saw all this amazing commercial potential that was only being unrealized because the technology wasn’t good enough. I think that was the best thing that they did with HoloLens 2.

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AR Technology Industry Construction 78

VeeR VR

DECEMBER 25, 2017

It's adopted by industry leading graphics engines such as Unreal Engine 4 , Unity 5 and Amazon’s Lumberyard to provide developers an easy path to take amazing in-game shots. The game was released worldwide for Microsoft Windows, PlayStation 4, and Xbox One on 19 May 2015, and received critical acclaim. What's Nvidia Ansel?

Gaming 20

Gaming How To Microsoft Video 20

XR for Business Podcast

JANUARY 20, 2020

So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? So the traditional way to do it is to use Unreal or Unity. So is, I think, Microsoft with Hololens. It stands for effortless. So that’s the first one.

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AR Machine Learning Government Virtual Reality 78

XR for Business Podcast

JANUARY 20, 2020

So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? So the traditional way to do it is to use Unreal or Unity. So is, I think, Microsoft with Hololens. It stands for effortless. So that’s the first one.

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AR Machine Learning Government Virtual Reality 78

XR for Business Podcast

JUNE 24, 2019

The reason the company was started was because, like I said, all these use cases were so obvious, especially after being in the space for a long time, that I saw all this amazing commercial potential that was only being unrealized because the technology wasn’t good enough. I think that was the best thing that they did with HoloLens 2.

AR 60

AR Technology Industry Construction 60

XR for Business Podcast

JANUARY 20, 2020

So you don't know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? So the traditional way to do it is to use Unreal or Unity. So is, I think, Microsoft with Hololens. It stands for effortless. So that's the first one. Affordable.

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AR Machine Learning Government Virtual Reality 60

The Ghost Howls

FEBRUARY 25, 2025

The new editor resembles a simplified version of a game engine like Unity or Unreal and allows one to program the world logic with Typescript , which is a quite successful web programming language. But I think Meta should improve its general strategy. The result will be worlds that will look prettier and will be more engaging.

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Saudi Arabia AR Gaming Ukraine 233

Upload VR

MAY 21, 2024

Instead, there are some games where it's often clear there's unrealized scope to an idea that is also communicated clearly to early buyers. We won't do this for all games because some titles, like ports of older releases that already had updates, won't need it. We'll assess these on a case-by-case basis.

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Strategy Gaming Simulation Unreal 101

The Ghost Howls

AUGUST 16, 2020

After having read this post, I think that people at Unity and Unreal Engine should do something to fix this issue. Watch Microsoft Office in XR. VR professional (and also Patreon supporter of mine) Ilias Kaspouranis has written the second chapter of its post about Single Pass Stereo , and what problems it may cause if used improperly.

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Sony Eye Tracking HTC Unity 378

The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. The SDK offers native APIs, but also supports popular game engines like Unity and Unreal 4.

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AR Magic Leap Oculus Virtual Reality 168

XR for Business Podcast

JULY 28, 2020

And we work across the whole gamut of immersive tech, from 360 video -- which is less the flavor of the month now -- through to real time based experiences across Microsoft Hololens 2, and in AR. And alongside Hill+Knowlton Strategies, one of the WPP [Group] PR and strategy agencies. Daniel: [laughs] One of my crazy ideas.

Technology 78

Technology Guinea 360 Video Tools 78

XR for Business Podcast

JULY 28, 2020

And we work across the whole gamut of immersive tech, from 360 video -- which is less the flavor of the month now -- through to real time based experiences across Microsoft Hololens 2, and in AR. And alongside Hill+Knowlton Strategies, one of the WPP [Group] PR and strategy agencies. Daniel: [laughs] One of my crazy ideas.

Technology 78

Technology Guinea 360 Video Tools 78

XR for Business Podcast

JULY 28, 2020

And we work across the whole gamut of immersive tech, from 360 video -- which is less the flavor of the month now -- through to real time based experiences across Microsoft Hololens 2, and in AR. And alongside Hill+Knowlton Strategies, one of the WPP [Group] PR and strategy agencies. Daniel: [laughs] One of my crazy ideas.

Technology 60

Technology Guinea 360 Video Tools 60