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By 2014, Nonny de la Pe ñ a had premiered Project Syria at the World Economic Forum and Palmer Luckey was a household name. And with SXSW making Austin the center of the universe for two weeks, it was only a matter of time before virtualreality would take off. This year was a perfect example of that.
One of the most recognizable faces in the industry, Nonny de la Pena is nicknamed the “Godmother of VirtualReality.” An award-winning creator and CEO of Emblematic Group, de la Pena is a pioneer in immersive journalism – one of her most famous projects is Project Syria, which was made for the World Economic Forum.
When the first consumer version of the Oculus Rift was launched in the spring, it was disappointingly bundled with a Microsoft Xbox controller – and we’ve eagerly been awaiting the native Touch Controllers. HTC Vive is helping the big issue of the state of virtualreality today: lack of content.
But even more impressive, were the projects that used physical objects layered with virtualreality to bring greater immersion. Sometimes it is about their political views, as one man thinks about President Trump bombing Syria. The most noteworthy of these was Draw Me Close, which I have already extensively covered.
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