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The XR Week Peek (2023.11.21): OpenAI drama shakes the AI world, Unity enables Vision Pro development, and more!

The Ghost Howls

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.

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The XR Week Peek (2023.01.23): Microsoft shuts down Altspace and MRTK, and more!

The Ghost Howls

Top news of the week (Image by Microsoft) Microsoft lays off 10,000 employees and shuts down its mixed reality projects This is seriously a bad period for the tech industry in general, and of course also for mixed reality. For sure, not having Microsoft backing it will slow down a lot of its development.

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2021 Immersive Tech Trends

Tech Trends VR

Unity asked more than a dozen industry experts – including yours truly – to share their thoughts on how immersive technologies would be embraced for a report entitled Top 2020 Trends: Enterprise AR & VR. Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief.

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Enterprise XR is Coming of Age

Tech Trends VR

Unity’s Latest Trends Report Declares 2020 will be a Breakthrough Year for XR. Timoni West, Director of XR Research Unity Labs says UX designers will have to adjust in order to meet the demand for these new kinds of experiences. Unity (@unity3d) February 12, 2020. Yet these new opportunities also bring new challenges.

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft. After Fortnite started the trend of virtual concerts in virtual worlds, always more platforms started implementing them.

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The Auggie Awards 2021

ARPost

The award for Best Developer Tool was presented by Khronos Group President Neil Trevett to Mixed Reality Toolkit for Unity (MRTK-Unity) by Microsoft. ?. The award for Best Game or Toy was presented by Tech Trends Editor-in-Chief Alice Bonasio to Hand Physics Lab by Holonautic. Best Enterprise Solution. Best Game or Toy.

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Developing the Future of Mixed Reality

Tech Trends VR

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.