Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse
XR Today - Virtual Reality
OCTOBER 4, 2023
XR Today is honoured to interview Keenan Harris, Brand Director, Jack Daniel’s Tennessee Honey and Telly Wong, Chief Content Officer, IW Group to discuss the two company’s collaboration on The Verse. For over 148 years in Lynchburg, Tennessee, the company’s Black Label whisky has remained a mainstay in the spirits market globally.
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