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And if you’re designing a business, a game, or an experience (metaverse or otherwise) I think you’ll find the tips here will help you think about how to create a more emotionally engaging journey. Make a New Year’s Aspiration instead… and don’t be afraid to make it an audacious goal. After all, it is the journey that is important.
For example, this year, thousands of Democrat-registered voters in NewHampshire received calls urging them to abstain from voting. This is just the tip of the iceberg — researchers estimate that more than half a million deepfaked videos were in circulation on social media in 2023.
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