Road to VR

NOVEMBER 2, 2022

Sony today announced the long-awaited price and release date for PSVR 2, its next-gen VR headset for PS5. Price : $549.99 / €599.99 / £529.99 / ¥74,980 recommended retail price (including tax for GBP, EUR, and JPY). Image courtesy Sony. PlayStation VR2 is officially launching on February 22nd, 2023.

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Road to VR

JULY 19, 2018

Oculus today announced plans to launch a new retail bundle which adds the upcoming Marvel Powers United VR to the usual retail box including the Rift headset and Touch controllers. As before, the retail package also includes Lucky’s Tale , Medium , Quill , Dead and Buried , and Robo Recall for free.

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Road to VR

JANUARY 23, 2024

The data compares all capacity variants of Quest 2 & Quest 3 against the standard PSVR 2 retail box and the PSVR 2 + Horizon Call of the Mountain bundle. Sony also sells PSVR 2 through other retailers and has a strong direct sales channel through PlayStation.com. No refurbished units were counted.

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Road to VR

JULY 28, 2024

The headset’s biggest sale yet comes less than two weeks before Sony launches a PC VR adapter which will let PSVR 2 play games directly from the huge library of SteamVR content—provided you’ve got a beefy gaming PC.

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Upload VR

APRIL 27, 2023

PlayStation VR2 will soon reach local retailers, ending PlayStation Direct sales exclusivity on May 12. Since launching in February, PSVR 2 was only available through PlayStation Direct , excluding countries where Sony's not yet opened Direct, but that looks set to change. Check your local retailer for availability.

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UploadVR Between Realities podcast

JANUARY 6, 2017

Sony’s PlayStation 4 continues to widen the gap between it and the Xbox One with a strong 2016. Over the holiday season alone in 2016 Sony announced that more than 6.2 During that same holiday time period, Sony stated that between both digital and retail, over 50 million games were sold.

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ARPost

JULY 13, 2020

AR has penetrated almost all the industries: automotive, professional services, education and training, retail, architecture, and healthcare. Already, several top-level companies like LG, Apple , and Sony are joining the market of AR hardware producers, dominated so far by Microsoft and Magic Leap.

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ARPost

JUNE 23, 2020

Like many clothing manufacturers and retailers, Bollé has had an online presence for a while but they’re doubling down this year. Between closed storefronts, financial difficulty, and economic uncertainty, retail is struggling. In the new normal of retail, Bollé recognizes that safety is now the most important thing.

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XR Today - Virtual Reality

NOVEMBER 2, 2022

Following anticipation from fans, Sony announced on Wednesday the release window, price, and new features of its PlayStation Virtual Reality 2 (PSVR2) device. Sony is pricing the PSVR2 at $549.99 Sony is debuting three bundles, including: The base model, for $549.99, comes with a headset, sense controllers, and stereo headphones.

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Road to VR

OCTOBER 29, 2020

Sony has finally revealed how and when PSVR owners can get their hands on a camera adapter to make PlayStation VR compatible with PS5. Sony will provide PSVR owners with one free camera adapter to enable support for the headset on PlayStation 5, and has posted some details here in an FAQ. Americas: Mid-November. Asia: Early December.

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Upload VR

FEBRUARY 24, 2025

Over the weekend, PlayStation VR2's two year anniversary came and passed, with no announcements from Sony then, on Friday, or today. PlayStation VR2 Sales Reportedly Skyrocket At $350 Price A retailer reportedly sold more PlayStation VR2 units in one day at the sale price of $350 than all year so far at the regular $550 price.

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Road to VR

MAY 29, 2019

Sony is getting ready to host their annual ‘Days of Play’ sale again, and there’s a few deals this time around on newly released hardware bundles that should have you excited. Image courtesy Sony. DualShock 4 wireless controller (all colors) – starting at $40. PlayStation Hits games – starting at $10.

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Hardware Sony Retail Amazon 253

UploadVR Between Realities podcast

JUNE 15, 2017

Sony’s PlayStation VR (PSVR) has had an unexpectedly big E3, debuting Bethesda’s Skyrim VR , revealing a port of Superhot VR, and announcing several other intriguing games. Shuhei Yoshida, Head of Worldwide Studios at Sony, said as much to Gamespot at this year’s show. .

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Upload VR

JANUARY 17, 2025

Former Sony executive Shuhei Yoshida is "sorry" for being "wrong" about PS VR2, though described his work on the original headset as "the most fun I had". Shuhei Yoshida is a Sony Interactive Entertainment (SIE) veteran. Soon after, Bloomberg reported Sony was pausing PSVR 2 headset production to clear a backlog of unsold units.

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Road to VR

SEPTEMBER 20, 2019

Sony today announced it’s putting out a new PSVR Mega Pack this year, the Europe-only hardware bundle that includes five pretty legit games. Of course, noticeably missing in all of this is the PS Move controllers, which typically retail anywhere from €60 – €100 when purchased separately.

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GizModo VR

SEPTEMBER 17, 2020

Then retailers everywhere jumped the gun, confusion was rampant, and now you’ve got a bunch of pissed off gamers asking Sony, what in the actual hell? Yesterday, we finally got the skinny on the PlayStation 5's launch date, price, and what we thought was the pre-order date. Read more.

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Road to VR

APRIL 20, 2020

DigiLens most recently closed its Series C financing back in May 2019 to the tune of $50 million, which saw Samsung Ventures join alongside UDC Ventures, Niantic, Continental AG, Sony Innovation Fund, and Diamond Edge Ventures, the VC arm of Mitsubishi Chemical Holdings Corporation as investors.

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Road to VR

NOVEMBER 1, 2018

Retailers are already gearing up for this year’s big Black Friday deals, and Target is advertising one of the cheapest prices on PSVR bundles we’ve ever seen. In their Black Friday advert , the big box retailer is promoting the PSVR bundle with CREED: Rise to Glory (2018) and SUPERHOT VR (2017). Image courtesy Sony.

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Road to VR

MAY 6, 2017

As we reported, Sony’s PlayStation VR headset has seen an impressive level of take up among PS4 owners, with sales figures surprising exceeding the manufacturer’s expectations it was revealed recently. The PlayStation Camera | Image Courtesy Sony.

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Road to VR

NOVEMBER 27, 2017

Following the Black Friday shopping period, analysts report strong sales for the PlayStation VR headset in the UK, possibly furthering Sony’s install base lead among tethered VR headsets. Sony’s success in moving PlayStation VR headsets—with an estimated 1.5 Top Sellers list.

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XR Today - Mixed Reality tag

APRIL 18, 2023

Retail and ecommerce have evolved drastically in the last few years. Today, we’re looking at just some of the vendors in the XR space, offering solutions tailored to the retail and ecommerce markets.

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VRScout

MAY 29, 2019

Oculus’ whirlwind Kickstarter success led many to believe that established entertainment companies such as Sony, Microsoft, or even tech giant Google might look to buy the company, but Facebook’s decisive choice wasn’t something anyone could have predicted. Image Credit: Benjamin Formaker-Olivas. VR has truly arrived, and the world is ready.

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Digital Trends

SEPTEMBER 19, 2020

Sony apologized for the chaos caused by PlayStation 5 pre-orders, which suddenly started among retailers, causing many gamers to miss out on securing a console.

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AR Insider

MAY 27, 2021

We’ve seen some great examples of entertainment marketing, such as Sony Pictures’ Spider-Man : Into the Spider-Verse campaign done by Trigger using 8th Wall’s WebAR platform a few years back. A version of this post first appeared in Near Future of Retail. But it doesn’t stop at entertainment. And finally, the outcomes.

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Road to VR

JULY 9, 2016

Sony have released example artwork for PlayStation VR launch titles that gives us a look at how the company intends to let consumers know they’ll need a $399 set of additional hardware before they buy the games. That means of course boxes on shelves that customers pick up, pay for and take home (I know, quaint huh?).

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The Ghost Howls

MAY 15, 2023

The console is now available for purchase at the most popular online and offline retailers. Some people sustained that sales have not been great because the console wasn’t available from retailers, yet. According to Upload VR, for instance, “in UK, it’s now available at GAME , Amazon UK , ShopTo , Currys , Argos and more.

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UploadVR Between Realities podcast

NOVEMBER 22, 2016

Especially in the United States, people around the country will start lining up outside the biggest retailers such as Walmart, Target, Best Buy, and more getting ready to make the mad dash towards the biggest and best deals. Many retailers have even already started their sales.

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UploadVR Between Realities podcast

MAY 9, 2017

A few weeks ago we reported that Sony was planning to bump up production of its PlayStation VR (PSVR) headset around E3 time. Following that the company confirmed the headset was now readily in stock at retailers and, this week, it’s specifically confirmed it’s making more units.

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UploadVR Between Realities podcast

OCTOBER 22, 2016

UPDATE: Comment from Sony and additional information added below. Sony is taking its PlayStation VR headset on tour across the UK with free demos this month. At the same time, the country’s biggest videogame retailer, GAME, is offering its own demonstrations, but for a price.

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GizModo VR

SEPTEMBER 16, 2020

With only a couple of months until launch, it’s been a little weird that we haven’t gotten an exact date or price for Sony’s next flagship console. The Sony PS5 will cost a whopping $500, and the disc-free Digital Edition will retail for $400. In a stream today , the company finally announced both. Both will ship Nov.…

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VRScout

MAY 24, 2016

We have been regularly contacting the two top camera retailers, B&H and Adorama, to get a better idea of what to expect. With retailers in the US pushing their availability dates back later into the year, it appears we likely won’t see the Gear 360 drop in Q2 2016. Is The Gear 360 Delayed?

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Road to VR

DECEMBER 12, 2017

Amazon’s US store is either the first, or the only retailer currently to offer the Oculus Rift for its Black Friday-reduced price of $350, a $50 discount off the now normal MSRP of $400. What’s in the Box. 6 free titles, including: Robo Recall, Luckyʼs Tale, Quill, Medium, Dead and Buried, and Toybox (digital downloads).

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GizModo VR

APRIL 14, 2021

Over the past few years, Sony phones have landed in the U.S. Its handsets don’t get much support from carriers or room on retail shelves. But with the new Xperia 1 Mark III, Sony could be poised for a big time comeback. like lead balloons. Read more.

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Road to VR

OCTOBER 15, 2016

Sony is setting high near term sales figure expectations for PlayStation VR’s rollout. Speaking with CNBC earlier this week , Jim Ryan, President of Sony Computer Entertainment Europe, spoke to the company’s confidence in early traction of the PSVR headset. SEE ALSO PlayStation VR Accessories Hit Major Online Retailers.

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Upload VR

FEBRUARY 22, 2024

As someone who didn't truly get into VR until 2019, a strong set of exclusives like WipeOut: Omega Collection , Astro Bot: Rescue Mission and Blood & Truth kept me invested in Sony's original PSVR, balancing this alongside my Rift S. Metro Awakening Sony's other problem is convincing people that PSVR 2 is the better choice over Quest.

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ARPost

JULY 13, 2022

Inworld AI is a company building a tool to create brains that experience creators can put into virtual bodies to populate the metaverse – whether that’s games, simulations for enterprise and education, embodied chatbots in immersive retail environments, or whatever else you can think of. A Colorful Background.

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The Ghost Howls

JUNE 26, 2023

In the beginning, we thought it was an early leak, but actually, it is not: the retail store has already published the official page about the headset. 3D content is really a huge problem that needs to be tackled if we want the 2D retail web pages to become 3D XR retail pages.

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