Retail Sony Unity 
AR Insider
MAY 27, 2021
I’ve been writing about it for over a year, and working on related products at Unity for much longer. We’ve seen some great examples of entertainment marketing, such as Sony Pictures’ Spider-Man : Into the Spider-Verse campaign done by Trigger using 8th Wall’s WebAR platform a few years back. Four Myths About AR Advertising.
The Ghost Howls
JUNE 26, 2023
In the beginning, we thought it was an early leak, but actually, it is not: the retail store has already published the official page about the headset. But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation.
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ARPost
JULY 13, 2022
Inworld AI is a company building a tool to create brains that experience creators can put into virtual bodies to populate the metaverse – whether that’s games, simulations for enterprise and education, embodied chatbots in immersive retail environments, or whatever else you can think of. A Colorful Background.
The Ghost Howls
JANUARY 27, 2020
This week, a rumor spread among XR communities: next-gen PSVR will be announced at a press conference to be held by Sony on February, 5th. The reason is that Sony has already announced that it will launch PSVR 2 only after the PS5 , to not confuse its buyers by selling too many things together. Unity changes how it handles XR Plugins.
The Ghost Howls
MAY 15, 2023
The console is now available for purchase at the most popular online and offline retailers. Some people sustained that sales have not been great because the console wasn’t available from retailers, yet. All without leaving your editor.
The Ghost Howls
OCTOBER 11, 2023
Also the price is getting closer to that plan, with the device now expected to retail for $1300. More info Jim Ryan hints at a possible PlayStation metaverse The court documents related to the FTC vs Microsoft trial related to the acquisition of Activision contain a very interesting piece of information related to what Sony may be working on.
The Ghost Howls
MAY 30, 2022
And Sony will give a “Sneak peek” of PSVR 2 games at its upcoming State Of Play event on June 2nd at 3 PM PT. It seems that Sony is hoping for a Q4 release in time for the holidays, but analyst Ming-Chi Kuo thinks that delays will bring the release to Q1 2023. We don’t know much about this upcoming content, though.
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