The Ghost Howls

SEPTEMBER 3, 2023

The main one regards the 4 devices we were waiting for this year , which in our opinion should have changed everything: Quest 3, Apple Vision Pro, Google-Samsung Headset, and PSVR 2. PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2. Google and Samsung Prototype of the Samsung XR headset.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

With Android XR, Google wants to power a broad range of proprietary and third-party experiences, spanning all the way from the upcoming Samsung XR headset , to smart glasses, and extended reality applications infused with artificial intelligence. This strategy has already paid dividends for Google so far.

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XR Today - Mixed Reality tag

FEBRUARY 17, 2025

This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Apple stands apart with Vision Pro, doubling down on their premium strategy after recently cancelling their AR glasses development.

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Road to VR

JUNE 12, 2023

Working closely with Valve, Sony, and Meta, Cloudhead is best known for their title Pistol Whip and has shipped four popular VR titles ( Pistol Whip , Valve’s Aperture Hand Labs , Call of the Starseed , and Heart of the Emberstone ). Do I understand the strategy to strike a different cord as an XR business owner? Absolutely.

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The Ghost Howls

OCTOBER 7, 2024

More info Google and Samsung are working on smartglasses According to The Information, Google and Samsung are not only working together on a mixed reality headset but also on a pair of smartglasses (a la Ray-Ban Meta) powered by Gemini AI. I cross my fingers, but I don’t have high hopes. A Creator Platform for next-gen to ‘Socialize.’

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Road to VR

JANUARY 3, 2024

Sony Launches PlayStation VR 2 Image courtesy Sony The News After uncertainty about the company’s commitment to VR years after the launch of its first PSVR headset in 2016, Sony finally doubled down with PSVR 2. But for some reason that never happened. ByteDance claims it’s still committed to XR and Pico.

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Road to VR

DECEMBER 5, 2017

Try out the latest tech, experience the latest new content and uncover a world of best-practice and strategies guaranteed to give you a real competitive edge going into 2018 and beyond. Hundreds of senior VR/AR execs in attendance, 80+ expert speakers, the latest tech and content on show!

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The Ghost Howls

JUNE 21, 2021

Image by Sony Interactive Entertainment). According to a report from Bloomberg, Sony may release its much-awaited next-gen PSVR headset (which I informally call PSVR 2) during Holidays 2022. This is very interesting: it means that Sony is leaving another year to Facebook to gain market shares with the Quest. Other relevant news.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Apple has unveiled the Vision Pro, while Google has announced a mixed-reality headset that is being built together with Samsung and Qualcomm.

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XR Today - Mixed Reality tag

JULY 14, 2024

Industry analysts, XR enthusiasts, and technology fans have been eagerly awaiting the arrival of a new Samsung XR headset for some time now. We first discussed the possibility of an impending new headset at the beginning of 2022 , when Samsung hinted at a reignited focus on extended reality during the Mobile World Conference (MWC) event.

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The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. There is instead a rumored partnership with Samsung , where Samsung would actually build a new XR device and Microsoft offer the platform on top of which the headset may run. Sony acquires Bungie and thinks about Capcom.

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The Ghost Howls

JANUARY 21, 2020

It’s too much time that I hear this rumor, and Samsung teased that it was interested in a headset mixing AR and VR, that is exactly the main topic of this reference design. Sony has already clarified that it won’t sell the PSVR 2 together with the launch of the PS5. So, personally, I bet on a PSVR 2 in 2021.

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Road to VR

JUNE 18, 2019

A year ago, in response to Sony consistently delivering high-quality exclusives for PS4, Microsoft made a commitment to rejuvenating its first-party game development efforts and went on a shopping spree, acquiring a handful of respected studios to bolster its first-party game development talent under the Xbox Game Studios banner.

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The Ghost Howls

JULY 31, 2023

I think that the upcoming release of Quest 3, and the increasing rumors about Samsung are going to improve our situation even more. It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. Let’s all hope so. More info (Somnium Space 3.0

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XR Today - Virtual Reality

JULY 29, 2024

This chipset will reportedly be integrated into Samsung and Sony headsets, Play for Dream MR and Immersed’s Visor. One of Bloomberg’s sources explained that Magic Leap had changed its strategy “to better align with market dynamics and emerging opportunities.”The billion from Alphabet and other key investors.

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UploadVR Between Realities podcast

DECEMBER 11, 2016

Speaking today at the VRX conference in San Francisco, SuperData analyst Stephanie Llamas said that the company scaled back its forecast for PSVR because of scarcity of supply at the initial launch and the lack of marketing Sony put into the headset’s October debut. SuperData scaled back its forecast from 2.6

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The Ghost Howls

JANUARY 18, 2021

It is not clear what HTC’s strategy will be: we had a leak about a new XR2-powered standalone headset by HTC some months ago and now we have this statement about an all-in-two device. Samsung original controller design gets leaked. Do you remember the VR headset by Samsung that was leaked some months ago?

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The Ghost Howls

MAY 13, 2024

Chinese manufacturers BOE and SeeYA may provide cheaper displays in higher quantities than Sony is doing now, while Samsung may be supplying the DRAM components. The second is that “mistaken model of the strategic motivations”, which seems to aim at the fact that Meta has a clear strategy that is not (only) about data mining this time.

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The Ghost Howls

JANUARY 14, 2020

I think that Pimax has to completely rework its strategy. This strategy creates problems in the manufacturing line (and so many delays) and also confuses a lot the customers. Samsung AR glasses. Probably the true surprise of the whole show has been Samsung, that during its press conference has teased some AR glasses.

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The Ghost Howls

FEBRUARY 23, 2023

Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.

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The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! So many memories… who was there already in VR with me? We’ll see….

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The Ghost Howls

SEPTEMBER 4, 2023

If this strategy is confirmed, by 2025 Meta would have a cheap $200 device (Quest 3 Lite?), First of all, we have some more info on the micro OLED displays: Sony started selling them in Japan, so we have some more specs: they have 4K resolution, 90Hz framerate, a high luminance, and the capability of reproducing a very wide color range.

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Anand Tech

MARCH 28, 2023

The company will transfer its patents and R&D operations to Japan Display Inc and will shut down its manufacturing, affecting makers of high-end OLED-based displays and TVs, including Asus , Eizo , LG, and Sony. Also, JOLED sold its panels to Sony and LG and marketed them under its own OLEDIO brand.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

Sony – NYSE: SNE – VR Console, VR Games & VR Headset. Samsung – KRX: 005930 – GearVR (partnership with Oculus VR) and 360 Camera. Starbreeze Games – NASDAQ OMX Stockholm: STAR – VR headset & VR games. IMAX – NYSE: IMAX – VR content, headsets from Starbreeze & cameras.

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Upload VR

JANUARY 18, 2024

Samsung (with Google) and Sony have chosen Qualcomm's XR2+ Gen 2 as the engine of their upcoming headsets, after Samsung reportedly went back to the drawing board after seeing Vision Pro announced. Valve brought Steam Link to the Quest store while seemingly still working behind the scenes on its own new headset.

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XR Today - Mixed Reality tag

JULY 15, 2024

However, Ubrani explained, “Meta’s lead will likely remain unchallenged during the year as the company’s low-cost, high-volume strategy will separate it from the rest of the pack.” Instead, Apple sent a Request for Information to Samsung Display and LG Display to assess their ability to fulfil Apple’s order.

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UploadVR Between Realities podcast

JANUARY 29, 2017

There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Virtual reality may be one of the newest arenas for these types of competitions, but it already has gladiators ready to do battle. What do you think?

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The Ghost Howls

DECEMBER 1, 2019

This acquisition signs a new course for Facebook strategy in XR: after having just partnered with external studios for the development of its top-notch exclusive titles (e.g. It is also a defensive, move that makes it avoid the loss of its partners, as it has happened with Insomniac Studio that has just been acquired by Sony.

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The AR Show

OCTOBER 1, 2019

He shares his background in licensing IP for unique materials, designs, and manufacturing approaches, and the strategy they’ll be using at DigiLens. We talk about the recent $50M they raised from the likes of Niantic, Universal Display, Samsung, Sony, and others, and what those investors mean for the future of the business.

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UploadVR Between Realities podcast

NOVEMBER 23, 2016

The age of consumer grade video game console-powered virtual reality arrived early last month with the release of Sony’s PlayStation VR (PS VR) headset. Other shooters in VR will pit you against one another, but Battlezone is instead a celebration of cooperative strategy.

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XR Today - Mixed Reality tag

JULY 5, 2024

Following Apple’s desire to increase Vision Pro production capacities, Apple is moving from its Sony OLED manufacturing reliance that requires a maximum cap of 900,000 units per year. Instead, Apple sent a Request for Information to Samsung Display and LG Display to analyze whether either firm was equipped to take on Apple’s order.

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VRWorld

MAY 27, 2016

The company is building its strategy on the only possible growth plan – building the fastest technology their engineers came come up with, and then produce the silicon which will come to market branded either as AMD, an AMD-THATIC joint-venture or as Microsoft, Nintendo, Sony… and a new mysterious client for the semi-custom business.

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UploadVR Between Realities podcast

JANUARY 9, 2017

5 million Gear VRs sold is a major milestone for Facebook and Samsung, as is $3 million in sales for Job Simulator , a best-selling room-scale game. Sony is going to try to put PS VR’s in 53 million homes this year too and the price of PCs capable of running nausea-free room-scale VR will undoubtedly continue to drop.

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Robert Scoble

MAY 15, 2021

Samsung has started putting UWB chips into their devices but they don’t have the M1 chip sitting next to these things, so Samsung is way behind and, really, who will buy an entire house full of stuff from Samsung? In front of you will be two 8K Sony chips, I hear. This is something no other company can do yet.

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XR for Business Podcast

NOVEMBER 25, 2019

He’s worked with a variety of global clients, including Adidas, Samsung, Ernst and Young, Save the Children, Sony, IKEA, KPMG, Nokia, and the list goes on. ” There’s no strategy. Christophe: I mean, how to find this is reality of marketing strategy. There’s no forethought.

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XR for Business Podcast

NOVEMBER 25, 2019

He's worked with a variety of global clients, including Adidas, Samsung, Ernst and Young, Save the Children, Sony, IKEA, KPMG, Nokia, and the list goes on. There's no strategy. Christophe: I mean, how to find this is reality of marketing strategy. Welcome to the show, Christophe, it's a pleasure to have you here.

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XR for Business Podcast

NOVEMBER 25, 2019

He’s worked with a variety of global clients, including Adidas, Samsung, Ernst and Young, Save the Children, Sony, IKEA, KPMG, Nokia, and the list goes on. ” There’s no strategy. Christophe: I mean, how to find this is reality of marketing strategy. There’s no forethought.

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