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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

The first wave of WMR headsets launched in 2017 | Image courtesy Microsoft In 2017, Microsoft also managed to assemble a host of major OEMs to create what would be the first Windows VR headsets, which included PC VR headsets from Dell, Lenovo, Acer, HP, Samsung, and Asus.

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Has Sony Captured 30% of VR Hardware Revenues?

AR Insider

Sony is the market share leader for VR hardware revenues according to the latest report from Strategy Insights. That includes Google (11 percent) Samsung (5 percent) and others (6 percent). The same pricing strategy applies at the higher end to Oculus Quest, which is already showing strong sales according to our estimates.

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The Samsung XR Headset: Release Date Rumors and Specs

XR Today - Mixed Reality tag

Industry analysts, XR enthusiasts, and technology fans have been eagerly awaiting the arrival of a new Samsung XR headset for some time now. We first discussed the possibility of an impending new headset at the beginning of 2022 , when Samsung hinted at a reignited focus on extended reality during the Mobile World Conference (MWC) event.

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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset. We are all curious to see how this strategy will pay off. The console is now available for purchase at the most popular online and offline retailers.

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Editorial: This VR cycle may take more time than expected

The Ghost Howls

The main one regards the 4 devices we were waiting for this year , which in our opinion should have changed everything: Quest 3, Apple Vision Pro, Google-Samsung Headset, and PSVR 2. PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2. Google and Samsung Prototype of the Samsung XR headset.

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The XR Week Peek (2020.01.27): Samsung may be working on a new headset, Half-Life: Alyx will ship on time and much more!

The Ghost Howls

Image by Samsung, taken from Upload VR). Samsung may launch a next-gen Samsung Odyssey. A recent filing at the Chinese IP offices makes us speculate on a new PC VR headset in the works by Samsung. That said, let’s have a look at this interesting week in AR and VR. Top news of the week. PSVR 2 could be revealed next month.

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Cloudhead Games CEO: Apple Vision Pro is an AR Headset Wearing VR Clothes

Road to VR

Working closely with Valve, Sony, and Meta, Cloudhead is best known for their title Pistol Whip and has shipped four popular VR titles ( Pistol Whip , Valve’s Aperture Hand Labs , Call of the Starseed , and Heart of the Emberstone ). Do I understand the strategy to strike a different cord as an XR business owner? Absolutely.

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