Road to VR

APRIL 23, 2024

Although he went on to found a military defense technology company after his ousting, Luckey remains an influential voice within the XR industry—even if he did build a headset designed to kill the wearer. So that brings us to this week’s Horizon OS news ; the biggest move that Meta has made with its XR strategy in years.

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Oculus Samsung Strategy Industry 359

XR Today - Mixed Reality tag

NOVEMBER 29, 2024

New Samsung Headset Details Revealed Patentlyapple has revealed a new patent application from Samsung, which highlights the company’s ongoing development of an upcoming XR headset for the Galaxy ecosystem. Additionally, reports suggest that Samsung aims to debut the headset in 2025, as an outlook header indicates.

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Road to VR

JANUARY 16, 2020

Samsung Electronics Co Ltd. Microsoft Technology Licensing LLC. Ford Global Technologies LLC. Amazon Technologies Inc. Amazon Technologies Inc. Huawei Technologies Co Ltd. Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. International Business Machines Corp. Intel Corp.

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VRScout

JANUARY 7, 2020

Samsung is kicked-off the first day of CES 2020 with a bang this morning, offering attendees an in-depth look at a variety of cutting-edge products straight out of a science fiction novel, including a BB8-style robot assistant, as well as new improvements to their proprietary voice assistant, Bixby. Feature Image Credit: Samsung.

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Samsung AR Augmented Reality Exercises 204

ARVR

AUGUST 20, 2021

With some big, global brands like Google, Facebook, and Samsung stepping their foot in the virtual reality space, and large investments pouring in, it is evident that virtual reality is here to stay. Still, there is a general lack of standardized and adequate testing strategies for reality-based applications.

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Virtual Reality Strategy Immersion Industry 234

XR Today - Augmented Reality tag

NOVEMBER 27, 2024

This week, the dedicated team over at patentlyapple discovered a new Samsung patent application highlighting the firm’s continued work towards an upcoming XR headset for the Galaxy ecosystem. AI should be expected in upcoming headsets as the technology merges, but the haptic integration and its end result will be interesting.

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Samsung Wearables Augmented Reality Eye Tracking 117

ARPost

AUGUST 25, 2020

Virtual reality is one of those technologies that has been hyped for several years. Especially with a host of low-cost VR devices such as the Google Cardboard and Samsung Gear headset, it’s already speculated that marketers will take advantage of this new messaging channel. However, some firms are hesitant to embrace VR.

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XR Today - Augmented Reality tag

JANUARY 30, 2025

Recently, Samsung’s dive into the XR headset market has been stealing headlines. Samsung is on a mission, and the timing of Samsung’s AI-powered AR device comes at an interesting time. Samsung is on a mission, and the timing of Samsung’s AI-powered AR device comes at an interesting time.

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South Korea Samsung Wearables AR 114

The Ghost Howls

NOVEMBER 25, 2020

All the speakers have said very interesting things, but the last one, our dear “Mister President” has made a little public reveal of the upcoming strategy of HTC that interests us all. I personally also hope for new devices from Pico, Samsung, and other vendors next year.

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HTC Virtual Reality Oculus Strategy 545

XR Today - Mixed Reality tag

FEBRUARY 17, 2025

This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Apple stands apart with Vision Pro, doubling down on their premium strategy after recently cancelling their AR glasses development.

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Apple Strategy Samsung Industry 118

XR Today - Mixed Reality tag

DECEMBER 20, 2024

With Android XR, Google wants to power a broad range of proprietary and third-party experiences, spanning all the way from the upcoming Samsung XR headset , to smart glasses, and extended reality applications infused with artificial intelligence. This strategy has already paid dividends for Google so far.

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The Ghost Howls

APRIL 15, 2025

But according to a report from The Korea Economic Daily, Samsung and Google ditched the previous plans and now they are not working anymore on a clone of the Ray-Ban Meta, but directly on glasses featuring a display and cameras, coupled with some AI elements baked in. Another device they are working on together is XR glasses.

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Road to VR

FEBRUARY 23, 2017

Samsung’s Nick DiCarlo weighs in on how we might come to find it. Today we hear from Nick DiCarlo, VP of Immersive Products & VR at Samsung. Users are excited to finally experience really good VR, and we expect the technology to continue to evolve for a long time. Nick DiCarlo. Nick DiCarlo.

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XR Today - Mixed Reality tag

FEBRUARY 29, 2024

Today at MWC 2024, Samsung unveiled an upcoming XR headset the firm created alongside partners Google and Qualcomm, with a scheduled release window coming in 2025. At the event, Samsung unveiled several innovative tech products, including the immersive device, a smart ring, and an assistive mobility robotics device.

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The Ghost Howls

APRIL 22, 2024

Until today, I believed that Meta was in a very difficult position this year, because on one side the launch of the Apple Vision Pro put Meta’s dominant position in the market at risk; and on the other side, Google re-entering the field with an Android XR operating system and Samsung as its partner, was a real threat, as well.

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Google Software Samsung Apple 484

XR Today - Augmented Reality tag

APRIL 17, 2025

According to The Korea Economic Daily, this prototype is Samsung-made under the existing Android XR partnership between Google and Samsung. This design strategy likely allows Google to create a more streamlined form factor by offloading heavy processing to the smartphone rather than packing everything into the glasses themselves.

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Google Apple AR Augmented Reality 70

XR Today - Mixed Reality tag

JULY 11, 2024

This week at Unpacked 2024, Samsung announced more details on its elusive yet intriguing XR headset, which the firm first showed off at MWC earlier this year. The timing allows Samsung to quickly get its horse in the race, following the Vision Pro international deployment hype and potential product releases at Meta Connect 2024.

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VRScout

OCTOBER 2, 2020

Developing a market that puts art and business strategy on a level playing field while keeping an eye on accessibility and public education is a challenge that many emerging technology economists are facing in the implementation of funding and growth strategies. Funding Technology. “If asks Levasseur. “If

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How To Strategy Groups France 304

UploadVR Between Realities podcast

MAY 8, 2017

The manufacturers have released only limited data points — with Samsung coming out with the largest number to date revealing the technology giant sold 5 million Gear VRs through the beginning of the year. The firm projects the overall mobile VR king this year will be Samsung approaching 10 million units total.

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Road to VR

APRIL 25, 2024

A: In some ways, the strategy [allowing Horizon OS to run on third-party headsets] de-emphasizes the specifics of the hardware and instead focuses on how the hardware amplifies the content. Q: Do you think this will have any impact on your forward-looking business strategy? I will make games and port them if the need arises.

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ARPost

SEPTEMBER 8, 2021

These two technologies fall within the digital umbrella of something called “immersive tech.” ” Allow us to de-jargon this bit for you – technologies falling within the immersive domain excessively engage or absorb the viewer. See Also: Integration of AR Into Your B2B Marketing Strategy and Its Challenges.

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AR Augmented Reality Retail Study 381

AR Insider

MARCH 23, 2021

Picking up where we left off in the last installment in this series, there are several underlying technologies for AR to operate the way we all envision. Apple integrated the technology in the iPad Pro last year, signaling that it would soon arrive at an iPhone near you. Spatial Computing: 2020 Lessons, 2021 Outlook.

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AR Machine Learning Apple Software 395

XR Today - Augmented Reality tag

FEBRUARY 13, 2025

I am thrilled to lead this extraordinarily innovative company as it scales its transformative technology to new heights. My experience in driving growth and innovation will help us accelerate Proto’s mission of making holographic technology accessible to everyone. Proto: Innovation in Hologram and AI Spatial Computing Proto Inc.

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AR Insider

JANUARY 20, 2021

L ocation technologies continue to play a role in Snapchat’s product evolution. According to Dao, Much of Snap’s location strategy orbits the Snap Map, which geo-tags users and their Snaps on a map interface. Co-founder Randy Meech was formerly CEO of Mapzen, a Samsung-owned open mapping startup.

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VRScout

NOVEMBER 7, 2016

Starting with its $2B acquisition of Oculus in the spring of 2014, Facebook has continued to build out its virtual reality strategy in a big way. You will also be able to stream your virtual experiences in the Samsung Gear VR to Facebook Live before the end of this year, so stay tuned for more information on that angle.

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XR Today - Augmented Reality tag

JANUARY 11, 2024

Notably, the reshuffle is occurring following a partnership with Qualcomm and Samsung to leverage the newly announced Snapdragon XR2+ Gen 2 chipset for empowering smart glasses. Is Google Delecating its Hardware Interest to Samsung? However, not all may be lost for Google’s AR roadmap.

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Hardware Samsung Google AR 117

Road to VR

APRIL 13, 2017

We saw mixed results in the global VR industry in 2016—initial sales volume by some high-end manufacturers didn’t quite live up to the hype, while PlayStation VR, Samsung Gear VR, and low-cost headsets continued to gain traction,” said Clifton Dawson, CEO of Greenlight Insights. 5-year global VR hardware and software forecasts.

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Virtual Reality Industry Head Mounted Display China 278

The Ghost Howls

JANUARY 18, 2021

He also hyped people about the upcoming Infinite Office, BCIs, AR glasses… saying for most technologies that “they are coming sooner than people think”. But when the journalist asked about the use of Ctrl+Labs technology, he specified that “sooner than people think” is maybe 5 years. Samsung original controller design gets leaked.

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Data AR HTC Training 541

VRScout

AUGUST 9, 2018

As part of its efforts to make Mixed Reality content cross-platform Microsoft has kept all AltspaceVR places and experiences accessible not only in Virtual Reality ( AltspaceVR is compatible with most headsets including Daydream, HTC VIVE, Oculus and Samsung Gear VR, as well as all the Windows Mixed Reality HMDs ) but also via Desktop or Mobile app.

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Microsoft Tools Strategy Samsung 283

XR Today - Virtual Reality

JULY 29, 2024

Meta is making big moves to scale its smart glasses and AI investments, as the two technologies are becoming closer as parallel use cases emerge. Meta AI has built-in Meta Llama technology and has been updated to enable your smart glasses to share your worldview and bring you text translations, fashion tips, and more.

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Magic Leap HTC Hardware Italy 241

Cats and VR

AUGUST 1, 2017

HP’S VR STRATEGY PAVES THE WAY FOR COMMERCIAL APPLICATIONS FOR VR. And on Monday, HP announced a set of products as part of a broader strategy to diversify the VR landscape with offerings geared towards businesses. All inclusive headsets such as Samsung Gear VR, are too underpowered when compared to high end workstations.

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The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. It’s the money his company is spending to become the leader in the next technological platform , and if he succeeds, it’s actually money very well spent. Personally, I don’t agree: it’s an investment. It makes totally sense.

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Virtual Reality Microsoft Data Machine Learning 403

The Ghost Howls

MAY 13, 2024

Chinese manufacturers BOE and SeeYA may provide cheaper displays in higher quantities than Sony is doing now, while Samsung may be supplying the DRAM components. This technology is still at a prototype stage, and in fact, its field of view is just a ridiculous 11.7 All of this would also fit inside the frames of standard glasses.

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Leap Motion Hand tracking Apple Data 385

The Ghost Howls

JANUARY 22, 2021

Now it’s time to make some forecasts about its companion technology, that is augmented reality! This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Sounded good.

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Augmented Reality Magic Leap AR Apple 541

VRScout

MARCH 21, 2017

Samsung keeps us on our virtual toes, your phone’s packaging is VR headset, YouTube gets 360° help from Daydream, AR helps you make stuff better & faster, the investment & funding wrap-up, and more… You can enjoy the full audio recording below: SAMSUNG KEEPS US ON OUR VIRTUAL TOES. INVESTMENT & FUNDING WRAPUP.

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360 Video Augmented Reality Samsung Study 174

Next Reality AR

JULY 21, 2017

Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.The investment fervor is justified.

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AR Insider

JULY 28, 2020

Some are AR-native players building tools and technologies to advance the state of the art ( AR enablers ). Tilt Five’s proprietary technology utilizes a retro-reflective gameboard which works with onboard glasses optics to achieve realistic AR interactions and depth. Technology never launches that way.”. Under the Hood.

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AR Strategy Samsung Hardware 195