XR Today - Mixed Reality tag

DECEMBER 20, 2024

With Android XR, Google wants to power a broad range of proprietary and third-party experiences, spanning all the way from the upcoming Samsung XR headset , to smart glasses, and extended reality applications infused with artificial intelligence. This strategy has already paid dividends for Google so far.

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Google Magic Leap Samsung Unity 124

XR Today - Mixed Reality tag

FEBRUARY 17, 2025

This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Apple stands apart with Vision Pro, doubling down on their premium strategy after recently cancelling their AR glasses development.

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Apple Strategy Samsung Industry 118

XR Today - Augmented Reality tag

JANUARY 30, 2025

Recently, Samsung’s dive into the XR headset market has been stealing headlines. Samsung is on a mission, and the timing of Samsung’s AI-powered AR device comes at an interesting time. Samsung is on a mission, and the timing of Samsung’s AI-powered AR device comes at an interesting time.

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South Korea Samsung Wearables AR 111

The Ghost Howls

APRIL 22, 2024

Until today, I believed that Meta was in a very difficult position this year, because on one side the launch of the Apple Vision Pro put Meta’s dominant position in the market at risk; and on the other side, Google re-entering the field with an Android XR operating system and Samsung as its partner, was a real threat, as well.

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Google Software Samsung Apple 484

The Ghost Howls

OCTOBER 7, 2024

More info Google and Samsung are working on smartglasses According to The Information, Google and Samsung are not only working together on a mixed reality headset but also on a pair of smartglasses (a la Ray-Ban Meta) powered by Gemini AI. I cross my fingers, but I don’t have high hopes. A Creator Platform for next-gen to ‘Socialize.’

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Microsoft Samsung Apple Unity 412

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Apple has unveiled the Vision Pro, while Google has announced a mixed-reality headset that is being built together with Samsung and Qualcomm.

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Trends Apple Google Unity 483

UploadVR Between Realities podcast

MAY 8, 2017

The manufacturers have released only limited data points — with Samsung coming out with the largest number to date revealing the technology giant sold 5 million Gear VRs through the beginning of the year. The firm projects the overall mobile VR king this year will be Samsung approaching 10 million units total. percent from 4.56

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Samsung Google Australia Strategy 138

VRScout

AUGUST 9, 2018

Microsoft just announced new tools to make it easier for users to build and share their own virtual spaces. In a virtual Town Hall today, AltspaceVR unveiled a suite of tools that will allow anyone to build customizable VR spaces. Watch this space. The post AltspaceVR Releases New World-Building Kits appeared first on VRScout.

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Microsoft Tools Strategy Samsung 283

XR Today - Mixed Reality tag

MARCH 27, 2025

As the XR shark tank grows with AndriodXR, Samsung’s Moohan, and other competitive players entering the immersive space race, the Quest innovator and the general XR industry are looking to retain their foothold on the lucrative market. It’s another major month for Meta. Other features of the Meta XR Core SDK Version 74.1

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Strategy Tools AR Unity 102

AR Insider

JUNE 4, 2020

This is by design says VP of BD and Strategy, Jacob Lowenstein. It’s the fruits of lots of rigor, and the design principles of Spatial’s founding team including Jinha Lee (MIT, Microsoft, Samsung) and Anand Agarawala. With that UX as a foundation, the question becomes feature refinement and go-to-market strategy.

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Strategy AR Google Oculus 363

The Ghost Howls

FEBRUARY 5, 2025

Icosa Foundation, the company that revived the discontinued TiltBrush as Open Brush, has given the same treatment to Google Blocks, the low-poly creation tool that Google abandoned a few years ago. The project is now called Open Blocks and has been built upon the codebase that Google released when it discontinued Blocks.

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Apple AR Simulation Ukraine 260

The Ghost Howls

JANUARY 18, 2021

Bosworth also said that Horizon is growing well : he says that the infrastructure is working and the world creation tools are solid, but the social VR is still in closed beta because they don’t think it’s a rich ecosystem yet. Samsung original controller design gets leaked. This is a big change of perception for the company.

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Data AR HTC Training 541

Cats and VR

AUGUST 1, 2017

HP’S VR STRATEGY PAVES THE WAY FOR COMMERCIAL APPLICATIONS FOR VR. And on Monday, HP announced a set of products as part of a broader strategy to diversify the VR landscape with offerings geared towards businesses. All inclusive headsets such as Samsung Gear VR, are too underpowered when compared to high end workstations.

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Strategy Los Angeles Training Hardware 103

XR Today - Mixed Reality tag

MARCH 28, 2025

From hardware portfolio strategies to securing enterprise futures for the fledging market, the last week of March is just another drip into the XR bucket. This strategy aims to provide clients with a reliable hardware option that will not become outdated due to frequent device updates.

Samsung 79

Samsung Strategy Hardware Industry 79

The Ghost Howls

SEPTEMBER 9, 2024

More info (Leaked pictures of Quest 3s shell) More info (Quest 3s passed FCC certification) Samsung MR headset is close, but the endgame may be AR glasses It’s not a secret that Samsung is working with Google and Qualcomm on a new mixed reality headset that could rival Apple Vision Pro and that should be released this year.

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Asia Europe Samsung Unity 384

XR Today - Augmented Reality tag

FEBRUARY 13, 2025

Bouman’s Strategic Experience Todd brings extensive experience from leadership roles at major technology companies including Sharp/NEC, Samsung, and HP. The company’s product line includes the full-size Proto Luma, desktop-sized M2, and a suite of AI tools designed for various industries.

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Industry Technology Samsung America 89

AR Insider

JULY 28, 2020

Some are AR-native players building tools and technologies to advance the state of the art ( AR enablers ). ” Tilt Five’s go-to-market strategy is built on a platform approach that invites developers to build experiences. Tilt Five’s strategy is and has been to zero in on nailing a specific experience.

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AR Strategy Samsung Hardware 195

The Ghost Howls

JUNE 7, 2023

Google joined forces with Samsung (and Qualcomm) to release a new headset soon. Apple has already announced its App Store for the Vision Pro , and I can bet my ass that when Google and Samsung will announce the new headset, it will be associated with a new Android For XR operating system and an XR Play Store store.

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Apple Google Technology Virtual Reality 462

XR Today - Virtual Reality

JULY 29, 2024

Now, significant vendors deploy emerging hardware; on the flip side, software providers must follow suit and leverage the tools provided to create device-shifting applications. This chipset will reportedly be integrated into Samsung and Sony headsets, Play for Dream MR and Immersed’s Visor.

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Magic Leap HTC Hardware Italy 240

Tech Trends VR

AUGUST 20, 2018

AltspaceVR brings out new tools to make it easy for anybody to make and share their own personalized virtual environments. This feels in step with Microsoft’s broader Mixed Reality strategy, keeping its eye on the long-term prize and building the infrastructure that will allow for scaling and adaptation Click To Tweet.

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Virtual Reality Trends Strategy Microsoft 168

The Ghost Howls

DECEMBER 22, 2023

I’m personally a bit confused by Bytedance’s strategy. Flipside , the famous VR tool through which you can record people performing in VR just got a big update that empowers creators and lets them connect better with their communities. The upgraded Pico 4 should bring ringless controllers and maybe some refresh of the specifications.

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Machine Learning Apple Virtual Reality Ukraine 414

The Ghost Howls

AUGUST 8, 2023

More info Samsung is still on track to deliver its headset Samsung’s president of mobile experience, TM Roh, has spoken with CNET about the XR strategy of the company. Then he talked about the ecosystem and the fact that Samsung wants to create an open ecosystem around XR where many partners can operate in.

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Immersion Apple Samsung Ukraine 346

XR Today - Mixed Reality tag

NOVEMBER 10, 2023

Certain enterprise end-users are gaining valuable immersive tools from vendors targeting one area and finding great success in solving workplace pain points – using XR. Tencent Technology News added, In mid-October, there were rumors that PICO [had been] abandoned by ByteDance’s strategy. Samsung to Debut MR Headset in 2024?

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Magic Leap Samsung Construction Industry 94

XR Today - Mixed Reality tag

FEBRUARY 20, 2025

From collaborative holographic environments for teams to tools for building digital twins Microsoft has it all. Azure Mixed Reality connects IoT devices, cameras, sensors, and other tools to the cloud, empowering organizations to take advantage of the full potential of XR innovation.

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Microsoft Training Retail Immersion 83

The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. There is instead a rumored partnership with Samsung , where Samsung would actually build a new XR device and Microsoft offer the platform on top of which the headset may run. But there is also bad news to talk about.

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Virtual Reality Microsoft Data Machine Learning 403

Bernard Marr

AUGUST 14, 2024

Shadow AI, the unsanctioned use of AI tools in the workplace, is becoming a significant concern for businesses. This article explores the risks and opportunities of this trend, offering practical strategies for harnessing employee innovation while maintaining security and compliance.

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How To Tools Data Trends 128

The Ghost Howls

JULY 31, 2023

I think that the upcoming release of Quest 3, and the increasing rumors about Samsung are going to improve our situation even more. It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. Let’s all hope so. More info (Somnium Space 3.0

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Apple Ukraine Samsung Data 352

The Ghost Howls

JUNE 21, 2021

We all know that Microsoft too is waiting before introducing VR for the Xbox because the VR market is too little for them, and Sony seems to follow a similar strategy, not investing too much until next year. Together with this piece of news, Bloomberg also reported that PSVR 2 will feature an OLED display manufactured by Samsung.

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Sony Training Oculus Gaming 372

The Ghost Howls

JANUARY 21, 2020

It’s too much time that I hear this rumor, and Samsung teased that it was interested in a headset mixing AR and VR, that is exactly the main topic of this reference design. This strategy is working, and these titles are also creating a good amount of interest. Content is the best strategy to give value to a VR platform.

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Virtual Reality Oculus Trends AR 522

The Ghost Howls

MAY 13, 2024

Chinese manufacturers BOE and SeeYA may provide cheaper displays in higher quantities than Sony is doing now, while Samsung may be supplying the DRAM components. The second is that “mistaken model of the strategic motivations”, which seems to aim at the fact that Meta has a clear strategy that is not (only) about data mining this time.

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Leap Motion Hand tracking Apple Data 385

XR Today - Mixed Reality tag

JANUARY 28, 2025

The market is evolving rapidly, with new solutions from world-leading companies like Apple and Samsung appearing alongside niche solutions from newer companies like BigScreen Beyond and MeganeX. This makes it easier for companies to deploy and configure devices, and implement strong security strategies.

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HTC Software Training Tools 90

XR Today - VR Headsets tag

FEBRUARY 18, 2025

They provide a wealth of cutting-edge insights, valuable networking opportunities, and practical experiences that can significantly enhance an organizations AR, VR, or MR strategy. Gatherings focused on XR technologies play a vital role in fostering innovation within the industry. ” Timothy E.

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Virtual Reality Africa Industry Immersion 109

AR Insider

FEBRUARY 26, 2020

Source: Samsung. AR eyewear as an accessory is a great go-to-market strategy for consumers whose smartphones sit at the center of their modern day life. Platforms, Tools & Infrastructure. #9 Hardware. #2 2 Smartphones are becoming even more powerful AR machines with spatial sensors that will unlock advanced AR use cases.

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Augmented Reality Wearables AR Industry 320

EON Reality

DECEMBER 18, 2018

Tshwane students decided to deploy the application on several of the latest devices (such as the HTC Vive and Samsung Gear VR). This opened the application up to as many users as possible within the South African market.

South Africa 104

South Africa Africa Strategy Samsung 104

The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! So many memories… who was there already in VR with me? We’ll see….

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Oculus Apple Hand tracking Magic Leap 320

Tech Trends VR

FEBRUARY 24, 2019

A key enabler for Object Theory’s success has been Microsoft’s strategy for marketing, supporting, and developing Mixed Reality content for the HoloLens, which is why Zachary and Hoffman are enthusiastic in their praise for the company, and in particular of the leadership of CEO Satya Nadella. pic.twitter.com/UMhQbxgH1g.

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Magic Leap Microsoft San Francisco Trends 282

The Ghost Howls

JANUARY 22, 2021

All social companies are now competing on who can offer the best tools to create them: the one having the lead is currently Snapchat (that has been the first startup believing in augmentations), which has already implemented full-body filters, and location-based filters, where you can augment certain landmarks of various cities.

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Augmented Reality Magic Leap AR Apple 541