XR Today - Mixed Reality tag

MARCH 27, 2025

As the XR shark tank grows with AndriodXR, Samsung’s Moohan, and other competitive players entering the immersive space race, the Quest innovator and the general XR industry are looking to retain their foothold on the lucrative market. It’s another major month for Meta. Other features of the Meta XR Core SDK Version 74.1

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Strategy Tools AR Unity 102

Upload VR

JANUARY 29, 2024

Its strategy is more akin to wanting to be a second Apple than what Google did with Android. Google is building an 'Android XR' platform to power Samsung's upcoming headset. And while Samsung may have a period of exclusivity, that almost certainly ( and reportedly ) won't last forever.

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Samsung Google Apple Hardware 141

The AR Show

JANUARY 21, 2020

Timoni West, the Director of XR Research at Unity, joined the podcast in 2019 to share her perspective on tackling the future of human-computer interaction. One of her team’s first tools, EditorXR, which is a tool for editing Unity projects directly in virtual reality, won San Francisco Design Week’s first-ever Virtual Tech award in 2018.

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Unity San Francisco Tools Strategy 52

The Ghost Howls

JANUARY 22, 2021

This trend will continue in 2021 : the new LiDAR sensor, which is rumored to be installed in all future iPhones, will for sure be copied also by Android phones (Samsung?) There are vaiours solutions to also export Unity XR projects to the web (Image by Mozilla). and I can expect more realistic filters with depth occlusion to come soon.

Augmented Reality 542

Augmented Reality Magic Leap AR Apple 542

Tech Trends VR

FEBRUARY 24, 2019

A key enabler for Object Theory’s success has been Microsoft’s strategy for marketing, supporting, and developing Mixed Reality content for the HoloLens, which is why Zachary and Hoffman are enthusiastic in their praise for the company, and in particular of the leadership of CEO Satya Nadella. pic.twitter.com/UMhQbxgH1g.

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Magic Leap Microsoft San Francisco Trends 282

UploadVR Between Realities podcast

JULY 7, 2017

10:15 am – 10:45 am | Keynote: The World’s Most Compelling New Experiences (Unity). Tony Parisi | Head of VR/AR Strategy, Unity. Julie Shumaker | Vice President, Business Development, Unity. Driving marketing strategy and sales development across Time Inc. ’s multi-platform virtual reality brand.

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New York New York City Virtual Reality Entertainment 127

XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

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Magic Leap Microsoft Hardware AR 124

XR Today - Mixed Reality tag

JANUARY 28, 2025

The market is evolving rapidly, with new solutions from world-leading companies like Apple and Samsung appearing alongside niche solutions from newer companies like BigScreen Beyond and MeganeX. This makes it easier for companies to deploy and configure devices, and implement strong security strategies.

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HTC Software Training Tools 87

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). The fun thing is that since it is a publication very focused on the Chinese market, outside China almost no one knows them.

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China Industry Government Hardware 390

Cats and VR

MAY 1, 2017

Award-winning independent game studio HappyGiant and Tippett Studio today announced their ground-breaking augmented reality game HoloGrid: Monster Battle has made the transition to virtual reality , and is coming out on the next-generation Samsung Gear VR. USD (regularly $4.99

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Augmented Reality Gaming Virtual Reality AR 103

XR Today - Mixed Reality tag

MAY 8, 2023

Microsoft Magic Leap Varjo HP Acer Samsung ASUS Dell Biel AjnaXR FYR Medical ESight Canon IrisVision VRgineers Zappar Lynx Valve Microsoft Microsoft has been increasing its focus on the extended reality landscape in recent years, with the production of solutions such as Microsoft Mesh, and a metaverse environment for Microsoft Teams.

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Magic Leap Wearables Samsung Microsoft 126

XR Today - Mixed Reality tag

MARCH 23, 2023

Samsung Technology brand Samsung has been traversing the immersive technology space for some time, with the development of tools designed to take advantage of Samsung smartphones and other computing devices. The device includes two active Bluetooth controllers and access to development platforms such as Unity.

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Magic Leap Wearables Healthcare Immersion 132

UploadVR Between Realities podcast

DECEMBER 19, 2016

“ Monzo VR brings together the strategy of creation with the joys of design and painting to build your own Virtual Models,” Madfinger Games explain in a press release. Everything is so perfectly designed with the best possible graphics for the Unity engine.

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Virtual Reality Oculus Unity Strategy 100

XR Today - Big XR News tag

MAY 16, 2022

Delta Reality is creating extended reality (XR) immersive experiences for global brands to accelerate virtual, augmented, and mixed reality (VR/AR/MR) adoption and assist firms in developing modern marketing strategies. Delta Reality listed its Museum of Digital Life (MoDaL) as a piece of NFT real estate worth roughly 8.88

Real Estate 54

Real Estate AR Magic Leap Microsoft 54

The Ghost Howls

JANUARY 27, 2020

Image by Samsung, taken from Upload VR). Samsung may launch a next-gen Samsung Odyssey. A recent filing at the Chinese IP offices makes us speculate on a new PC VR headset in the works by Samsung. Unity changes how it handles XR Plugins. That said, let’s have a look at this interesting week in AR and VR.

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Samsung Survey Unity Oculus 497

The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Samsung can be the first partner also on this line of products. That’s fantastic news for all Unity XR developers!

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Samsung Google Magic Leap Microsoft 369

The Ghost Howls

OCTOBER 7, 2024

More info Google and Samsung are working on smartglasses According to The Information, Google and Samsung are not only working together on a mixed reality headset but also on a pair of smartglasses (a la Ray-Ban Meta) powered by Gemini AI. I cross my fingers, but I don’t have high hopes. A Creator Platform for next-gen to ‘Socialize.’

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Microsoft Samsung Apple Unity 419

The Ghost Howls

SEPTEMBER 3, 2023

The main one regards the 4 devices we were waiting for this year , which in our opinion should have changed everything: Quest 3, Apple Vision Pro, Google-Samsung Headset, and PSVR 2. The Unity Beta to develop for the Vision Pro is still not available, so many devs like me can’t even play with the emulator.

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Apple Samsung Eye Tracking Google 465

XR for Business Podcast

JUNE 24, 2019

He’s built AR system prototypes for Samsung, and had long executive and technical careers in mobile software infrastructure before jumping into AR back in 2009. The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. firm investing in AR solutions.

AR 78

AR Technology Industry Construction 78

XR for Business Podcast

JUNE 24, 2019

He’s built AR system prototypes for Samsung, and had long executive and technical careers in mobile software infrastructure before jumping into AR back in 2009. The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. firm investing in AR solutions.

AR 78

AR Technology Industry Construction 78

XROM

JULY 18, 2021

Has been at the forefront when it comes to XR, earlier he was VP, Platform Strategy & Dev Community at #HTC and is currently working at Facebook Reality labs. As a customer-focused product strategist, he oversees platform strategies that unify the product category for emerging technologies. 16- Vinay Narayan. 17- Helen Situ.

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Augmented Reality Virtual Reality India Asia 52

The Ghost Howls

MAY 15, 2023

But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset. We are all curious to see how this strategy will pay off. All without leaving your editor. appeared first on The Ghost Howls.

Google 542

Google Samsung Apple Virtual Reality 542

XR for Business Podcast

JUNE 24, 2019

He’s built AR system prototypes for Samsung, and had long executive and technical careers in mobile software infrastructure before jumping into AR back in 2009. The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. firm investing in AR solutions.

AR 60

AR Technology Industry Construction 60

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Apple has unveiled the Vision Pro, while Google has announced a mixed-reality headset that is being built together with Samsung and Qualcomm.

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Trends Apple Google Unity 486

XR for Business Podcast

NOVEMBER 1, 2019

He’s the marketing director of Insta360 and leads North American marketing strategy, partnerships and communication efforts. Samsung, Nokia entered with their OZO, Jaunt — which recently just got sold to Verizon — they had their Jaunt One camera. Today’s guest is Michael Shabun from Insta360.

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North America Software 360 Video Video 78

XR for Business Podcast

NOVEMBER 1, 2019

He’s the marketing director of Insta360 and leads North American marketing strategy, partnerships and communication efforts. Samsung, Nokia entered with their OZO, Jaunt — which recently just got sold to Verizon — they had their Jaunt One camera. Today’s guest is Michael Shabun from Insta360.

North America 78

North America Software 360 Video Video 78

XR for Business Podcast

NOVEMBER 1, 2019

He's the marketing director of Insta360 and leads North American marketing strategy, partnerships and communication efforts. Samsung, Nokia entered with their OZO, Jaunt -- which recently just got sold to Verizon -- they had their Jaunt One camera. Alan: Welcome to the XR for Business Podcast with your host, Alan Smithson.

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North America Software 360 Video Video 60

The Ghost Howls

JULY 31, 2023

I think that the upcoming release of Quest 3, and the increasing rumors about Samsung are going to improve our situation even more. There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more. Let’s all hope so. More info (Somnium Space 3.0

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Apple Ukraine Samsung Data 354

The Ghost Howls

JANUARY 24, 2022

I think that Zuck is now all-in with XR, and all these games are not relevant to Facebook’s current strategy, so the deal has not been completed. Samsung Exynos 2200 introduces ray tracing on mobile. Samsung has just announced its new Exynos 2200 mobile chipset , powered by AMD RDNA 2 architecture.

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Microsoft Google AR Virtual World 398

The Ghost Howls

JANUARY 14, 2020

I think that Pimax has to completely rework its strategy. This strategy creates problems in the manufacturing line (and so many delays) and also confuses a lot the customers. Samsung AR glasses. Probably the true surprise of the whole show has been Samsung, that during its press conference has teased some AR glasses.

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AR Eye Tracking Machine Learning Controllers 350

The Ghost Howls

JANUARY 21, 2020

In the end, I still believe in the old predictions of Unity CEO John Riccitiello: Look at this graph shown by Mr. Riccitiello in 2017: the purple line is the one of the analysts, while the white one is the one forecasted by him. This strategy is working, and these titles are also creating a good amount of interest.

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Virtual Reality Oculus Trends AR 524

The Ghost Howls

DECEMBER 1, 2019

This acquisition signs a new course for Facebook strategy in XR: after having just partnered with external studios for the development of its top-notch exclusive titles (e.g. This really looks like a strategy to push the VR gaming ecosystem to the next level. I don’t know if it is the plan, but for sure it is a possibility.

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Gaming Czech Republic Microsoft AR 45

The Ghost Howls

OCTOBER 2, 2018

According to some reviewers, the display may also be the same one made by Samsung. But Oculus strategy is now funding bigger titles and is not interested in little experiments anymore. The magic of the Oculus Quest (Image by Oculus). Both headsets feature a pentile AMOLED display with 1440×1600 resolution per eye.

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Oculus China HTC Controllers 309

The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. The SDK offers native APIs, but also supports popular game engines like Unity and Unreal 4.

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AR Magic Leap Oculus Virtual Reality 170

XR Today - Mixed Reality tag

DECEMBER 13, 2024

Partnering with manufacturers like Acer, Dell, Lenovo, Samsung, and HP, the company fuelled the rise of affordable headsets. Aside from partnering with companies like Unity on software development solutions, Microsoft joined forces with Meta in 2023 to create an Xbox Cloud Gaming system for Quest devices.

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Microsoft Software Samsung Hardware 103

XR for Business Podcast

DECEMBER 8, 2020

We were so blessed to find literally the man that wrote the book on Unity [chuckles] Joe Hocking, to join the team. And he, with the new phones -- the iPhone 12, and the iPad, and the Samsung Galaxy S20 and up -- they all have infrared scanners on them now. And Lewis Gardner on our CMS. And Lewis Gardner on our CMS.

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AR Chicago Augmented Reality Training 78

XR for Business Podcast

DECEMBER 8, 2020

We were so blessed to find literally the man that wrote the book on Unity [chuckles] Joe Hocking, to join the team. And he, with the new phones -- the iPhone 12, and the iPad, and the Samsung Galaxy S20 and up -- they all have infrared scanners on them now. John: Exactly. And Lewis Gardner on our CMS. And Lewis Gardner on our CMS.

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AR Chicago Augmented Reality Training 78