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How and Why Brand Engagement Is Driving XR Development

ARPost

The company does work with other big-name brands including AT&T, Samsung, Chase, USAA, Pepsi, and Coke. When we talked to MVP last year, the company had just worked on the AR layer of a mural in Nashville Tennessee. As mentioned earlier, MVP Interactive specializes in brand engagement for athletic retailers and sports teams.

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The Top Five Retail Technology Trends In 2023

Bernard Marr

Adidas, Nike, Tommy Hilfiger, Samsung, and Burberry are among the well-known names that have either already established a presence or stated that they plan to do so. VR is a big part of the metaverse, providing the most immersive method currently available for consumers to connect to these worlds.

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The Curious Relationship Between DVDs and VR

VR Playhouse

If this fact isn’t enough to convince you of the terrifying speed at which ideas and technology move, here’s another: A hundred years ago, the first supermarket was opened in Memphis, Tennessee. Meanwhile, other companies like Samsung and Google have created lower-grade headsets that use your smartphone to simulate VR.