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Coca-Cola Creates Virtual Environments and Assets in Ongoing Campaign

ARPost

The project is a fun proof of principle but it’s relatively limited, as it is only available to owners of Samsung Galaxy line phones. The concerts involved volumetric captures of the recording artist in a virtual environment complete with digital effects and backup dancers.

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Amazon’s New ‘Sumerian’ Tool Aims to Make Developing Web-based VR Apps Easier

Road to VR

Amazon today announced a new developer tool at its annual AWS re:Invent that aims to make creating web-based applications for VR/AR and traditional monitors even easier. ” The tool is entirely web-based which, just like the VR/AR applications it can generate, means there’s no extra software to install.

Tools 279
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What is Android XR? Google’s Revolutionary XR Ecosystem

XR Today - Mixed Reality tag

With Android XR, Google wants to power a broad range of proprietary and third-party experiences, spanning all the way from the upcoming Samsung XR headset , to smart glasses, and extended reality applications infused with artificial intelligence. Instead, the company is laying the foundations for a huge XR portfolio.

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Veteran VR Developers Reveal How Gaming Influences Enterprise XR Services

XR Today - Virtual Reality

The real-time 3D engines powering AR/VR/MR applications, like Unreal and Unity, found fame and traction as gaming development tools. By simulating a wide range of environments and scenarios, users can master critical skills and reactions, making VR an invaluable tool for education and training in high-risk fields.”

Gaming 316
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Google Introduces Android XR Platform for Mixed Reality Development

XR Today - Augmented Reality tag

Android XR aims to simplify the development of MR applications by offering a set of tools and APIs compatible across various hardware devices. Google has partnered with several hardware manufacturers for Android XR, including Samsung and Qualcomm.

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Logitech’s New VR Stylus Gets a Test Run From Design Partners

ARPost

More than just a pen, the device is believed to be the world’s first room-scale VR stylus tool. The stylus can work in virtual environments including room-scale virtual spaces. They’ve also worked with companies like Dell, Alienware, Google, HP, and Samsung. It can also illustrate or annotate 2D surfaces.

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What is Metaverse Real Estate: Building Digital Property 

XR Today - Virtual Reality

Often championed as the next generation of the internet, the metaverse isn’t a single online environment, app, or platform, but a decentralized collection of technologically enhanced spaces. Samsung created a virtual world in Decentraland, where it hosts events like the #RecycleUp Fashion show.