Road to VR

JANUARY 13, 2025

“This is mainly due to the company’s continuous R&D and innovation capabilities, complete product matrix layout, and mature overseas market strategy,”Pimax founder Robin Weng told 36Kr. “It is also due to the general trend of the global high-end VR market entering a stable and rapid growth track.”

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Groups Europe China Trends 324

XR Today - Virtual Reality

JANUARY 28, 2025

Metas devices and software are easy to use, powerful, and affordable. With Meta, companies can modify everything from their Quest headsets to the software employees use. There’s also the option to purchase advanced support and technical assistance (as well as MDM software) with Meta Quest for Business.

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Case Study Training Software Tools 253

AR Insider

JANUARY 27, 2022

Are there lessons from the enterprise software world that can be applied to AR? If so, what do companies like Salesforce, Miro, Trello, and Canva teach us about software pricing and go-to-market strategies? This post appeared first on AR Insider.

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Strategy Software AR 408

ARVR

AUGUST 20, 2021

Enterprise AR: 7 real-world use cases for 2021 Robust Testing Strategy for Virtual Reality Apps Despite their challenges, there are many platforms and tools for the development of virtual reality applications. Still, there is a general lack of standardized and adequate testing strategies for reality-based applications.

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Virtual Reality Strategy Immersion Industry 234

XR Today - Virtual Reality

JANUARY 15, 2025

Worldwide, companies are using virtual reality to turbocharge training and development strategies , improve collaboration, and streamline product development. Organizations can even use software to guide new employees through simulations on how to complete certain tasks, or use specific equipment and tools.

Virtual Reality 298

Virtual Reality Healthcare Training Immersion 298

VRScout

APRIL 5, 2023

The system utilizes the FS3D virtual wildland training hardware and software to immerse pilots in hyper-realistic training scenarios featuring VR and mixed reality technology, photo-realistic imagery, and scientific fire growth modeling. Intellic Technologies is just one company using immersive technology to train pilots.

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Technology Training Simulation Software 494

ARPost

JUNE 3, 2022

However, Meskill also had a lot to say about the software, including one potentially unforeseen change. The other kind of theme for us is that we’re really exploring our [independent software vendor] program in collaboration with Qualcomm.”. . “With your mind’s eye, you can extend that five years into the future.”

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Magic Leap Hardware Software North America 322

Road to VR

FEBRUARY 26, 2025

Check out the full list of the 2025 winners in all hardware and software categories. Image courtesy Sean Chee Bajarin also participated as a first-time judge at the Hack and wrote up his thoughts on Forbes , calling his experience one of the highlights of my career, after 40+ years in the tech industry.

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Conference Haptic Industry Taiwan 271

XR Today - Virtual Reality

MARCH 13, 2025

The XR world continues to evolve, with more affordable headsets (like the Meta Quest 3S) and more flexible software for creating digital twins and training workflows. The strategy reduces dependence on expensive physical simulators, reduces operational costs, and improves the scalability of training initiatives.

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Case Study Study Training Immersion 203

XR Today - Virtual Reality

APRIL 22, 2025

For years, traditional simulations and digital twins created with 3D software has helped countless organizations to streamline production cycles, boost process efficiency, and reduce costs. Many companies still use traditional software today to create 3D visualizations of products, office spaces, and environments.

Machine Learning 125

Machine Learning Data Simulation Virtual Environment 125

VRScout

MAY 11, 2021

In an official press release, Cher Wang, HTC Chairwoman and CEO said, “Today’s launch marks a major milestone in our strategy to create the very best immersive experiences.

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HTC Tools Training Strategy 527

The Ghost Howls

DECEMBER 10, 2024

The debates started about the second point because Meta handing off the design of its headsets to its manufacturer would be a huge change of strategy. We all know that Meta is more a software company than a hardware one, so hardware production is a problem for it. I still think that there may be some true parts of the rumor , though.

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Samsung Hand tracking Vietnam Apple 406

XR Today - Virtual Reality

NOVEMBER 26, 2024

At the heart of this revolution are the significant advances being made in digital twin technologies, virtual commissioning software, and extended reality. It embraces digital advancements to enhance human creativity and collaboration, while helping businesses to innovate faster, more sustainably, and more cost-effectively than ever before.

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Industry Machine Learning Simulation Technology 340

XR Today - Mixed Reality tag

DECEMBER 30, 2024

Intended to transform VR ownership, this program allows users to access high-performance hardware, customer support, and superior software services for a monthly subscription. It allows users to spread out the costs of accessing Pimaxs latest headsets, and cutting-edge software. Pimaxs new pricing strategy is a little unusual.

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Strategy Software Immersion Eye Tracking 116

Road to VR

APRIL 23, 2024

So that brings us to this week’s Horizon OS news ; the biggest move that Meta has made with its XR strategy in years. ” Gear VR was the first Oculus headset made by a third-party And the company did in fact pursue that strategy. The headset’s software platform, however, was made by Oculus.

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Oculus Samsung Strategy Industry 359

XR Today - Virtual Reality

JANUARY 17, 2025

Samsung’s Galaxy smartphones already incorporate powerful AR hardware and software, and most users experience augmented reality more frequently on their mobile devices than on head-mounted displays. Second, its extensive Galaxy ecosystem provides a supporting infrastructure, even in the absence of a dedicated XR hardware solution.

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Education Samsung Wearables Head Mounted Display 230

Road to VR

JANUARY 4, 2022

Today during Qualcomm’s CES 2022 press conference, the company announced a partnership with fellow tech-giant Microsoft which will involve “designing custom AR chips and integrating software platforms.”

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Microsoft AR Software Hardware 359

Road to VR

DECEMBER 30, 2024

That said, all our headsets share a lot of the same core technology, from software to hardware. Pimax has a 9 years history of making VR headsets, we own two R&D offices and are opening our second assembly line to support this multi-SKU strategy. All headsets are focussed firmly on PCVR. We have learned from the past (e.g.

Eye Tracking 289

Eye Tracking Hand tracking Controllers Technology 289

XR Today - Virtual Reality

APRIL 2, 2025

Not only does HTC offer a broad range of headsets, catering to different budgets and VR/MR needs, but the company also gives organizations access to robust device management software, metaverse development tools, and more. Of course, to make the most of any XR deployment, you still need the right strategy.

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Training HTC Strategy Data 119

Road to VR

APRIL 25, 2024

A: In some ways, the strategy [allowing Horizon OS to run on third-party headsets] de-emphasizes the specifics of the hardware and instead focuses on how the hardware amplifies the content. Q: Do you think this will have any impact on your forward-looking business strategy?

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Strategy Hardware Software Gaming 321

VRScout

OCTOBER 29, 2020

Eric Vezzoli, head of the French software company, and his team built Haptic Composer and Interaction Builder, to push extended reality experiences to the next level. Vezzoli believes good, intuitive haptic design can make or break a larger user retention strategy for bonding with a product and piece of hardware.

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Tools Haptic Head Mounted Display Wearables 504

EON Reality

APRIL 7, 2025

EON Vibe Coder represents a paradigm shift from traditional software development approaches by implementing a structured 20-step methodology that guides users from initial concept through to deployed application, using AI-driven prompt engineering and iterative refinement to ensure high-quality implementation.

Software 78

Software Architecture Education Industry 78

Road to VR

JANUARY 18, 2022

What is concrete however is company’s VR strategy, or lack thereof. Still, Spencer told Protocol last month he wants Xbox’s metaverse strategy to extend to all “any screen that can render those [games].” It shouldn’t be.

Microsoft 360

Microsoft Virtual World Entertainment Strategy 360

Road to VR

SEPTEMBER 21, 2020

The acquisition is slated to include all of ZeniMax’s properties including Bethesda Game Studios, id Software, ZeniMax Online Studios, Arkane, MachineGames, Tango Gameworks, Alpha Dog, and Roundhouse Studios. SEE ALSO Pressure Mounts for Xbox's Missing VR Strategy as PSVR Revenue Exceeds $2 Billion.

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Microsoft Software Strategy Sony 360

AR Insider

DECEMBER 17, 2020

billion in 2020, which includes hardware and software. This competitive pricing is part of Facebook’s longer-term strategy to sacrifice margins to build market share and to get more people into VR. This flows from Facebook’s aggressive pricing strategy that’s part of a larger play to build market share and cultivate a network effect.

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San Francisco Strategy Survey AR 330

ARPost

AUGUST 25, 2020

Moreover, this tool offers a long-term return-on-investment with the right strategy, exceeding the initial cost. However, to make it highly effective as a B2B marketing tool, follow five tried-and-tested strategies given below. Obsess is one of the popular virtual reality software platforms for experiential shopping. Conclusion.

Virtual Reality 440

Virtual Reality Strategy Training Tools 440

The Ghost Howls

OCTOBER 7, 2022

Mixed Reality software. It would be totally useless to launch the Quest Pro without also announcing some software already implementing the special mixed reality feature of the device. So for sure Meta is going to showcase some software that uses it. Quest for enterprise.

Software 534

Software AR Oculus Apple 534

The Ghost Howls

APRIL 22, 2024

Two OEMs are already onboard: Lenovo and ASUS are already working on devices whose software will be built on top of the Meta Horizon ecosystem. It is playing the same Android-for-XR strategy against the same company that invented Android. And with the operating system comes also Meta’s store.

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Google Software Samsung Apple 491

Road to VR

MARCH 21, 2024

While we’re no closer to knowing when , all signs now point to a direct wired connection—holding a few implications for Sony’s VR strategy. While this sounds great for consumers in general, it may point to troubled waters for the company’s VR strategy moving forward.

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Sony Strategy Hardware Tips 363

XR Today - Virtual Reality

JANUARY 6, 2023

Jason Southern, EMEA Head of Enterprise Software and Visualization, NVIDIA. Sasha Wallinger, Head of Web3 & Metaverse Strategy, Journey. Jason Mcguigan, Head of Commercial Virtual Reality, Lenovo. Alan Smithson, Co-Founder, MetaVRse. Justin Barad, Founder & CEO, Osso VR. Rama Oruganti, Chief Product Officer, RealWear, Inc.

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Industry Jordan Virtual Reality Trends 328

Road to VR

FEBRUARY 28, 2024

Exactly one year since the start of the project, Mediator Software announced on X (formerly Twitter) that its iVRy SteamVR driver for PSVR 2 has crossed the last remaining obstacle, positioning the driver to release sometime next month via Steam. Pricing is also still to be determined.

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Sony Hardware Software Controllers 359

Upload VR

OCTOBER 8, 2024

UploadVR David Heaney Instead, Sightful plans to build AR system software using Xreal Air 2 Ultra on Windows laptops with an NPU, meaning those with Qualcomm Snapdragon, Intel Core Ultra, or AMD Ryzen AI chipsets. This software will take the canceled hardware's name Spacetop, and continue the spatial computing concept of Spacetop OS.

Software 130

Software Magic Leap AR Hardware 130

Road to VR

DECEMBER 9, 2020

The latter pillar alleges Facebook offered access to its APIs—pathways for other software and websites to interface with Facebook—on the condition that they wouldn’t be used in competitive products or services.

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Oculus United States Washington Software 364

XR Today - Mixed Reality tag

OCTOBER 16, 2024

The report indicates that while VR/MR headsets and AR smart glasses have not yet achieved widespread use, software and hardware adoption rates are steadily increasing. Looking ahead to 2025 and beyond, the XR industry is expected to expand into everyday working life, with hardware and software evolving to meet the growing demand.

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Machine Learning India Automotive Hardware 122

ARPost

OCTOBER 18, 2021

Brand Strategy and the Metaverse. In 2011, legendary investor Marc Andreessen famously said “software is eating the world” – perhaps now the metaverse is beginning to eat the world. A company that is truly tapped into technology needs to have a strategist to help them navigate the nascent landscape of the metaverse.

Technology 393

Technology Strategy Virtual World Immersion 393

AR Insider

JUNE 17, 2021

AR commerce-enablement software will be driven by similar factors. Given that software and digital products fared well in global lockdowns, the impact on mobile AR has been mostly positive. Through writings and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies.

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AR San Francisco Survey Software 373

XR Today - Mixed Reality tag

DECEMBER 23, 2024

Building on its AI-related work, Meta expanded its AR smart glasses strategy by debuting generation 2 Ray Ban glasses with improved AI features. 2024 has been quite the year for Meta and its XR ambitions; just as AI and the Apple Vision Pro took over headline space this year, Meta was underpinning its foothold on the XR market.

AR 122

AR Strategy Hardware Exercises 122