Road to VR

FEBRUARY 25, 2017

But it seems most of the industry is in agreement that the Killer App—a single, platform-defining piece of software that compels buyers—has not yet arrived. Unity’s Tony Parisi weighs in on how we might come to find it. Today we hear from Tony Parisi, Head of VR & AR at Unity. Tony Parisi. As to today?

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ARPost

OCTOBER 28, 2021

See Also: New Guidelines for Developers: XR Software Should Be Accessible for Users With Disabilities. The users can find strategies, tutorials, and even code snippets that they can include in their own work. Thus, companies want to create and launch apps that are accessible for the largest possible number of users.

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XR Today - Virtual Reality

OCTOBER 20, 2022

This Tuesday, Adobe partnered with Meta to debut Substance 3D , a modelling software, on the Quest portfolio of virtual reality (VR) headsets. A designer can incorporate the software for various media production pipelines, including gaming, film, and extended reality (XR).

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The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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XR Today - Virtual Reality

JUNE 20, 2022

Autoliv and Unity. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. In 2021, the company decided to double down on its strategy to convey a sense of serenity and clam to customers, by launching a new VR experience based on the ambience of nature.

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XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. How Does Google’s Geospatial Creator for Unity Work? Currently, Google’s Geospatial Creator for Unity offers visualisations of more than 2,500 cities in 49 nations.

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XR Today - Virtual Reality

OCTOBER 14, 2022

Step 1: Plan a Comprehensive XR Strategy. The right XR strategy will guide business buyers towards vendors capable of offering the right blend of technology for their specific goals. Step 2: Explore Hardware and Software Options. Spatial sound is just one component in the journey towards an immersive extended reality experience.

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XR Today - Virtual Reality

SEPTEMBER 13, 2024

Virtual reality is quickly becoming a mainstream technology, not just for consumers, but for businesses investing in new strategies for immersive collaboration , too. There’s plenty of great software available for developers who want to build impressive virtual worlds, like the Unity and Unreal kits. We need incredible content.

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XR Today - Virtual Reality

MARCH 20, 2023

With the dawn of the metaverse growing ever closer, reliance on extended reality experiences is set to increase even further. Not only does this generate new opportunities for hardware creators and software developers, but it also paves the way for a new age of design talent. This means basic knowledge of graphic design will be crucial.

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ARPost

AUGUST 17, 2022

While the definition of the metaverse is still debated, software and hardware maker NVIDIA defines it as a network, not a single place. strategies. See Also: Save the Date for the Most Important XR Events in Q3 and Q4 2022. NVIDIA Metaverse Technology. NVIDIA Omniverse Extensions.

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ARPost

FEBRUARY 23, 2021

They released a Unity SDK a few months later, but still no market release date. With the initial success we’ve seen with our carrier partners, we’re scaling this strategy and are excited to get Nreal Light into the hands of American consumers by Ashpril of this year,” company founder and CEO, Chi Xu, said in a release shared with ARPost.

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AR Insider

NOVEMBER 13, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. But since smartphone-based AR provides greater scale today, we’re focusing this analysis on software-based models in consumer mobile AR. It includes some of its data and takeaways. Lastly, there’s AR-as-a-service (ARaaS).

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AR Insider

JULY 21, 2020

P icking up where we left off in examining Niantic’s business strategy, its biggest move may be yet to come. Examples include Unity, Adobe Aero and 8th Wall. Going deeper, Real World Platform productizes the underlying software for Niantic’s popular AR games. It includes some of its data and takeaways.

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The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. Image by Unity Technologies). Other relevant news. Image by Mojo Vision).

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XR Today - Virtual Reality

OCTOBER 26, 2022

The G1 device comes with a rich software development kit (SDK), enabling clients to integrate the HaptX brand of realistic feedback into custom immersive applications using Unreal Engine and Unity. metaverse strategy now have a solution for touch feedback so effective, their jobs can depend on it. Organizations developing their.

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UploadVR Between Realities podcast

NOVEMBER 1, 2016

Unity closed out its Unite 2016 Keynote in Los Angeles today with a huge focus on VR. Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. “We want you to make all your VR and AR with Unity,” he said, promising renewed investment in the industry.

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Road to VR

JULY 29, 2019

forward, OpenXR will retain “full backwards compatibility […], giving software developers and hardware vendors a solid foundation upon which to deliver incredible, portable, user experiences.” Today the group announced the release of OpenXR 1.0, representing the first production-ready version of the standard. OpenXR 1.0

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AR Insider

FEBRUARY 4, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. This will include software that helps brands build AR lenses for marketing campagins. The biggest projected revenue sources in enterprise AR software will be ARaaS for media, retail, commerce and gaming. billion by 2023.

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XR Today - Mixed Reality tag

JANUARY 28, 2025

Integration with Existing Systems: The Quest Software Ecosystem One thing that really stands out to most business users when theyre evaluating Meta Quest for enterprise use cases is the Meta software ecosystem. Meta makes it easy to create VR experiences with existing platforms like Unity and Unreal.

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XR Today - Virtual Reality

NOVEMBER 14, 2022

Creating a phenomenal XR experience requires the careful alignment of software and hardware solutions. Companies can use engines from companies like Unity to recreate digital “twins” of products, buildings, and other items, combined with information from various data sources. Edge and Cloud Computing.

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Road to VR

JUNE 21, 2018

ski, a member of the GPU Software Architecture Team at Apple, walked developers through the latest VR optimizations coming to MacOS Mojave (10.14) and offered an overview of how developers should think about optimizing their game’s graphics pipeline for VR.

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The Ghost Howls

MAY 11, 2023

Fast-forward to today, all the world is excited and scared at the same time about artificial intelligence, and GitHub Copilot is offered as a complete solution that is also compatible with C# (hence Unity). So basically GitHub has “stolen” their IP to produce a paid service, ignoring completely the spirit of open-source software.

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AR Insider

MAY 1, 2020

At a very foundational level, one issue is hardware ubiquity, according to Unity Labs’ XR Research Lead Timoni West (see our past interview ). If it says anything about that broad challenge, even Unity — a very VR-forward company — lacks internal VR penetration. ” Activation Energy.

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The Ghost Howls

JANUARY 28, 2023

Luckily, one my of Chinese contacts managed to fix the problem by making me install on my computer some software that did the trick. While still in Italy, I verified that Microsoft Teams, Unity, and Github were accessible from China. And I have to say that this strategy is paying off.

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The Ghost Howls

MARCH 20, 2024

It was pretty cool using it inside a discotheque The tools we had were very limited: the Vive Focus had just a Snapdragon 835 processor, the image was black and white and low-resolution, we had to do everything at the Unity software level, and we had no environment understanding. in the toilet).

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Upload VR

DECEMBER 12, 2024

I went hands-on with an early headset developer kit showcasing Google's software and Samsung's hardware. The pitch for Android XR is that almost anything can become an accessory to Gemini and computer vision, and Google aims to support Unity PolySpatial for multitasking volumetric apps.

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XR Today - Virtual Reality

NOVEMBER 14, 2023

The news comes as the Bilbao, Spain-based company sponsors the Unity Unite 2023 Summit and aims to showcase its Virtual Reality-as-a-Service (VRaaS) platform, VIROO. The comprehensive suite of solutions allows businesses to engage with immersive training services complete with hardware, software, and solutions.

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XR Today - Mixed Reality tag

JANUARY 28, 2025

Similar to Meta, PICO also offers companies access to specialist endpoint and device management software in the form of the PICO Business device manager. This makes it easier for companies to deploy and configure devices, and implement strong security strategies.

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The Ghost Howls

NOVEMBER 2, 2020

This is good news, but first of all, for sure Facebook will fix the software issue in a future release , and then it is not clear without Facebook login, and hence the (Facebook) Oculus Store, what you can do with the device at the moment. More info (New features of OpenXR) More info (OpenXR in Unity) More info (OpenXR in Microsoft products).

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XR Today - Mixed Reality tag

MARCH 27, 2025

Recently, Meta announced it would rebrand the Quest system software as Horizon OS and partner with manufacturers such as Asus and Lenovo, without mentioning LG. This update makes OpenXR the recommended framework for creating immersive experiences across Unity, Unreal, and Godot. Other features of the Meta XR Core SDK Version 74.1

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The Ghost Howls

AUGUST 1, 2020

As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. They control all their ecosystem : software, hardware, chips. New amazing software and new hardware is coming. 2022 could be the key year for XR. for a price around $600.

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Apple Oculus China Magic Leap 545

ARPost

JUNE 11, 2021

Also on the panel were Unity Enterprise Solutions Executive Elizabeth Baron, Holo-Light CMO and co-founder Luis Bollinger, XR Strategist Catherine Henry of MediaMonks, and 8th Wall founder and CEO Erik Murphy-Chutorian. The panel discussion was moderated by the President of Sunrise International President and AWE Asia , Gavin Newton-Tanzer.

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Asia Hardware AR Technology 243

ARPost

FEBRUARY 22, 2021

They released a Unity SDK a few months later, but still no market release date. With the initial success we’ve seen with our carrier partners, we’re scaling this strategy and are excited to get Nreal Light into the hands of American consumers by Ashpril of this year,” company founder and CEO, Chi Xu, said in a release shared with ARPost.

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China Augmented Reality Strategy Germany 195

AR Insider

MARCH 24, 2020

Think of the “enterprise software” market which addresses corporate, retail, industrial and other segments. This category also includes developer tools such as Unity and AR democratization tools such as Amazon Sumerian or Adobe Aero. Before diving in, it’s important to first define and delineate “enterprise AR.”

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AR Industry Retail Data 211

Road to VR

SEPTEMBER 11, 2023

Lateral Thinking with ‘Withered’ Technology Much of Nintendo’s market strategy can be attributed to Gunpei Yokoi, the prolific Nintendo designer best known for pioneering the company’s handheld segment. That’s basically been the case from Game & Watch all the way to Switch and Switch Lite.

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Virtual Reality Hardware Technology Gaming 327

The Ghost Howls

AUGUST 24, 2020

All Apple software, SDKs, APIs, and developer tools ?—?Pre-release There is a lot at stakes, because if these two companies won’t settle (and I think that they are just firing big shots before finding an agreement), Unreal Engine developers won’t be able to develop properly for Apple XR devices, and they will have all to migrate to Unity.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Software like Google’s VR tilt brush allows users to create unique virtual art pieces in a completely limitless canvas space. Going forward, we’re likely to see the company investing even more in the XR space, as headsets become more affordable, and development strategies grow.

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