VRScout

NOVEMBER 2, 2022

Sony has officially unveiled the price and release date for its PlayStation VR2 headset. “One of the team’s favorite moments was walking around the dinosaurs in the headset and getting a real sense of scale,” said Ray Willmott, brand strategy manager at Thunderful. Feature Image Credit: Sony Interactive Entertainment.

Sony 442

Sony Gaming Haptic Eye Tracking 442

XR Today - Virtual Reality

JULY 5, 2022

Last Friday, Sony Interactive Entertainment, the hardware vendor behind the famous PlayStation gaming console brand, announced a technology partnership with eye-tracking provider Tobii for the Japanese firm’s sophomore virtual reality (VR) gaming headset. Sony Filles Hand-Tracking Technology. Sony’s Metaverse.

Eye Tracking 198

Eye Tracking Sony Hand tracking Machine Learning 198

Road to VR

MARCH 21, 2024

Sony announced last month it was bringing PC VR support to PSVR 2 sometime this year, although the company didn’t specify how or exactly when this would happen. While we’re no closer to knowing when , all signs now point to a direct wired connection—holding a few implications for Sony’s VR strategy.

Sony 363

Sony Strategy Hardware Tips 363

AR Insider

AUGUST 12, 2019

Sony is the market share leader for VR hardware revenues according to the latest report from Strategy Insights. The same pricing strategy applies at the higher end to Oculus Quest, which is already showing strong sales according to our estimates. billion (see above) VR hardware revenues are close to Strategy Analitics’ $2.02

Hardware 252

Hardware Sony Strategy Data 252

VRScout

APRIL 16, 2019

PSVR will be compatible with Sony’s next PlayStation console. In an exclusive interview with Wired Magazine, PS4 systems architect and game designer Mark Cerny spilled the beans on Sony’s next generation of their immensely popular PlayStation console, in the process confirming support for the PlayStation VR headset.

Sony 299

Sony United States Technology Strategy 299

Road to VR

JULY 9, 2020

Sony Corporation announced today that it will invest $250 million in Epic Games, the company well known for its hit game Fortnite and the Unreal Engine game engine that powers it. It’s the “convergence of gaming, film, and music” part which speaks to where the long-term synergies between Sony and Epic lie.

Sony 345

Sony Unreal Gaming Entertainment 345

The Ghost Howls

JUNE 6, 2022

Image by Sony Interactive Entertainment). Furthermore, when the remastered version of Resident Evil 4 has been announced, Sony stated that some VR-related content will be released for it (but it is not clear what). Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy.

Sony 400

Sony Apple Gaming Magic Leap 400

Road to VR

APRIL 16, 2019

Sony revealed the first details of its upcoming console today in an exclusive interview with Wired. I won’t go into the details of our VR strategy today, beyond saying that VR is very important to us and that the current PSVR headset is compatible with the new console,” Cerny told Wired’s Peter Rubin.

Sony 236

Sony Strategy Latency Architecture 236

Road to VR

NOVEMBER 2, 2017

In an era where Sony appears to have a significant lead in console sales already, and with PSVR sharpening the system’s competitive edge, pressure is mounting for Microsoft to figure out its Xbox VR strategy. Gamespot reports Sony’s latest PS4 sales figures (including both PS4 and PS4 Pro) at a whopping 67.5

Strategy 280

Strategy Hardware Microsoft Sony 280

Road to VR

AUGUST 16, 2017

While no gameplay footage seems to be available yet, the press release suggests that it follows a similar approach to the studio’s existing mobile game League of War: Mercenaries— a ‘tug-of-war’-style strategy game—with an increased emphasis on action and more direct influence over units thanks to the VR perspective and use of motion controls.

Strategy 194

Strategy Gaming Sony Controllers 194

Road to VR

JULY 26, 2017

Sony today announced four new titles for PlayStation VR at the annual ChinaJoy Expo in Shanghai—all of which have been confirmed to make it over to Western audiences. The games come as a result of a partnership between Sony Interactive Entertainment and what they call “some of Asia’s most exciting developers.”

Asia 209

Asia Sony Singapore China 209

Road to VR

FEBRUARY 12, 2019

Sony has officially announced that John Kodera has stepped down as president and CEO of Sony Interactive Entertainment (SIE), making way for previous SIE deputy president Jim Ryan to take the position. Like Kodera before him, Ryan will report directly to Kenichiro Yoshida, president and CEO of Sony Corporation.

Entertainment 149

Entertainment Sony Europe Construction 149

GizModo VR

FEBRUARY 1, 2022

Sony acquired Bungie on Monday in yet another colossal acquisition between two gaming giants. While the advantages of owning a triple-A developer with a popular IP would seem obvious, the specifics of the deal have led to questions about Sony’s strategy in the intensifying war against Xbox. Read more.

Sony 98

Sony Microsoft Strategy Gaming 98

GizModo VR

APRIL 8, 2021

has one strategy, Disney another , and Paramount yet another. Now Sony has its own strategy and it’s got the biggest name recognition possible: Netflix. For the past few months, every studio has been figuring out how to balance theatrical movies with growing streaming services. Warner Bros. Read more.

Sony 105

Sony Strategy How To United States 105

XR Today - Mixed Reality tag

FEBRUARY 21, 2023

Under its new studio, the collaboration with Sony will debut in the virtual world ‘Nostalgia1999,’ which features concepts from a Japanese six-tatami room from July of the same year. Fans can view the messy Otaku character with Sony’s world-renowned anime shows. ／ Let’s watch 90’s anime together on VRChat!

Sony 76

Sony North Carolina Strategy Japan 76

Road to VR

MAY 23, 2018

Sony’s PlayStation 4 is entering its ‘final phase’, according to a recent tweet by Wall Street Journal reporter Takashi Mochizuki, citing a talk with PlayStation Chief Tsuyoshi Kodera. Kodera says PSVR sales are growing, although it’s admittedly under Sony’s expectations.

Sony 195

Sony Strategy Groups Hardware 195

Upload VR

MAY 16, 2022

Sony today revealed the first games to feature in its expanded PlayStation Plus service, with some small inclusions on the PSVR front. From Sony’s own output, games with optional VR modes like Concrete Genie and Wipeout Omega Collection are included. These tiers both include access to a wider catalog of PS4 and PS5 games.

Sony 98

Sony Asia Strategy Gaming 98

Road to VR

JUNE 20, 2023

Amid mounting pressure from Sony with the recent launch of its PSVR 2 headset for PlayStation 5, Microsoft again affirmed that it’s still waiting for the technology to mature before offering any sort of dedicated VR software or hardware for Xbox. “I think for us, it’s just a bit of wait until there’s an audience there. .”

Microsoft 336

Microsoft Sony Strategy Apple 336

Road to VR

AUGUST 31, 2023

It’s been six months since Sony launched PlayStation VR 2, handily one of the best pieces of consumer VR hardware we’ve laid eyes on. While the headset is undeniably great, Sony’s content strategy hasn’t been. Like the original, PSVR 2 sports a unique selling proposition.

Sony 260

Sony Eye Tracking Strategy Hardware 260

UploadVR Between Realities podcast

APRIL 6, 2017

Most of the games released on Sony’s headset, even if only a couple of hours long, typically offer more polished and varied experiences when compared to single game mechanics milked for quick cash on Steam. It’s at once a real-time strategy title while also satisfying the tower defense itch so many people have.

Strategy 106

Strategy Sony Controllers Construction 106

VRScout

SEPTEMBER 21, 2021

“Location-based VR is an important part of Sony Pictures Virtual Reality’s strategy to grow our brands and expand them to new audiences,” added Jake Zim, Senior Vice President, Virtual Reality, Sony Pictures Entertainment. ” Image Credit: Dreamscape.

Gaming 450

Gaming Sony Virtual Reality Government 450

Road to VR

MAY 4, 2021

Epic Games, the creators of Unreal Engine, said it would consider building a launch title for Sony’s “next VR platform” during negotiations about Fortnite cross-play on PlayStation in 2018. With the company’s next VR headset not expected to launch until at least 2022, it’s unclear if the Sony took up the offer.

Sony 362

Sony Unreal Oculus Training 362

Cats and VR

OCTOBER 30, 2017

Many gaming pundits have been saying the PSVR has been missing from Sony's long term battle strategy due to a lackluster presence at both E3 and Tokyo Game Show. Well it looks like Sony's strategy may be to the go to VR platform for all of Europe given the multitude of content presented today at the Paris Game Show event today.

Sony 102

Sony Gaming Strategy Europe 102

Road to VR

AUGUST 3, 2020

Sony previously confirmed PSVR compatibility with the upcoming PlayStation 5 console , however what wasn’t so clear was whether you’d be able to use all of your current-gen accessories like PS Aim and PS Move controllers. Now Sony says those old school essentials will also work with the PS5. Based on images courtesy Sony.

Controllers 283

Controllers Sony Strategy Gaming 283

Road to VR

JUNE 7, 2016

With things already heating up for this year’s E3, Sony has today announced a new addition to the PlayStation VR lineup— Tethered, an impossibly cute strategy game from UK-based studio Secret Sorcery. We reported earlier that Sony just confirmed 10 titles that will appear in playable form on PlayStation VR at E3 in LA next week.

Sony 100

Sony Strategy Entertainment Gaming 100

Upload VR

JULY 29, 2024

It's unclear how long this sale will last for, as there was no official Sony announcement and none of the retailers list an end date. One Year In, Has PlayStation VR2 Failed, Or Is Sony Just Getting Started? And in March Bloomberg reported Sony was pausing PSVR 2 headset production to clear a backlog of unsold units.

Sony 132

Sony Retail Strategy Course 132

Road to VR

JUNE 12, 2023

Working closely with Valve, Sony, and Meta, Cloudhead is best known for their title Pistol Whip and has shipped four popular VR titles ( Pistol Whip , Valve’s Aperture Hand Labs , Call of the Starseed , and Heart of the Emberstone ). Do I understand the strategy to strike a different cord as an XR business owner? Absolutely.

Apple 344

Apple AR Gaming Hand tracking 344

Upload VR

JULY 26, 2024

It's unclear how long this sale will last for, as there was no official Sony announcement and none of the retailers list an end date. One Year In, Has PlayStation VR2 Failed, Or Is Sony Just Getting Started? And in March Bloomberg reported Sony was pausing PSVR 2 headset production to clear a backlog of unsold units.

Sony 122

Sony Retail Strategy Gaming 122

Upload VR

JULY 30, 2024

At the regular MSRP of $550 PlayStation VR2 is priced not only higher than its predecessor, but higher than the PlayStation 5 console itself - an unprecedented strategy for an accessory of its kind. And in March Bloomberg reported Sony was pausing PSVR 2 headset production to clear a backlog of unsold units.

Sony 142

Sony Data Retail Strategy 142

Road to VR

MAY 27, 2019

Last week Sony Interactive Entertainment’s Vice President of Research and Development, Dominic Mallinson, opened up about this thoughts on the future of VR at the Collisson 2019 conference in Toronto. SEE ALSO Sony Hints Next-gen PSVR Could Bring HDR, Wireless, Eye-tracking & More. And while Sony has racked up an impressive 4.2

Sony 239

Sony Strategy Eye Tracking Conference 239

Road to VR

JANUARY 3, 2024

Sony Launches PlayStation VR 2 Image courtesy Sony The News After uncertainty about the company’s commitment to VR years after the launch of its first PSVR headset in 2016, Sony finally doubled down with PSVR 2. But for some reason that never happened. ByteDance claims it’s still committed to XR and Pico.

Apple 349

Apple Sony HTC Hardware 349

Road to VR

JANUARY 18, 2022

What is concrete however is company’s VR strategy, or lack thereof. Microsoft, vis-à-vis Xbox, has lagged far behind competitors Sony and Meta, both of which have developed their own VR gaming ecosystems and platform-exclusive hardware.

Microsoft 358

Microsoft Virtual World Entertainment Strategy 358

XR Today - Virtual Reality

FEBRUARY 17, 2023

In recent years, numerous leading brands have begun to build their own Metaverse strategies, designed to engage customers, support employees with immersive training and improve collaboration. In the sporting world, the metaverse space allows teams and athletes from every environment to connect with fans in a new, more engaging space.

Augmented Reality 242

Augmented Reality Strategy Entertainment Sony 242

UploadVR Between Realities podcast

OCTOBER 13, 2016

Sony is about to bring the third weapon to the high-end VR fight, and it could have a major impact on the market. The combination of content, pricing, and simplicity may mean that Sony could take a dominant position in the market over competition like HTC and Oculus. What It Means For Sony.

Sony 100

Sony Virtual Reality Head Mounted Display Strategy 100

Upload VR

MAY 7, 2024

But the lack of tactility of visionOS's default input paradigm severely limits its usefulness for the creative and professional use cases iPad Pro is marketed for and Sony is hoping to target with its upcoming standalone headset.

Apple 134

Apple Sony Haptic Strategy 134

XR Today - Virtual Reality

MARCH 8, 2024

Jitesh Ubrani , Research Manager, Mobility and Consumer Device Trackers at IDC, added: After losing share to Pico and later Sony a few quarters ago, Meta’s share has been on a steady climb thanks to its ongoing subsidization of hardware and the launch of the Quest 3. Although Reality Labs suffered a loss of $4.65

AR 221

AR Virtual Reality Apple Strategy 221

Tech Trends VR

MARCH 31, 2019

If anybody can do it, it’s probably Sony. Ever since the Playstation was first launched – if, like myself, you’re old enough to remember it, you may pause a moment here to consider your own age and mortality – Sony has been in the business of reinventing gaming. Click To Tweet. The same seems to be the case with VR.

Gaming 319

Gaming Sony Trends Hardware 319