The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. Image by Unity Technologies). Other relevant news. Image by Mojo Vision). Some news on content.

Machine Learning 370

Machine Learning Eye Tracking Unity Hardware 370

The Ghost Howls

JANUARY 27, 2020

This week, a rumor spread among XR communities: next-gen PSVR will be announced at a press conference to be held by Sony on February, 5th. The reason is that Sony has already announced that it will launch PSVR 2 only after the PS5 , to not confuse its buyers by selling too many things together. Unity changes how it handles XR Plugins.

Samsung 416

Samsung Survey Unity Oculus 416

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Going forward, we’re likely to see the company investing even more in the XR space, as headsets become more affordable, and development strategies grow.

Entertainment 119

Entertainment Augmented Reality Unity Virtual Reality 119

XR Today - Mixed Reality tag

AUGUST 3, 2023

Companies such as Meta, holoride , Improbable , Steam, Sony, and many others have begun tapping their serious gaming technologies to achieve this. We also examine his company’s Nex Playground mocap gaming solutions, its Unity-based motion developer kit (MDK), and its partnership with Sky Live.

Industry 67

Industry Immersion Gaming Motion Capture 67

The Ghost Howls

NOVEMBER 2, 2020

Image by Sony). Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush.

Sony 365

Sony Oculus Haptic Controllers 365

The Ghost Howls

MAY 15, 2023

We are all curious to see how this strategy will pay off. The situation has now changed and the sales that will happen in the next weeks will tell us if that was the case, or it is just that this console is too expensive for taking off (and in this case, Sony should consider offering a discount). All without leaving your editor.

Google 481

Google Samsung Apple Virtual Reality 481

XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

The conference’s overall theme, ‘Inspiration Delivered’ aimed to allow attendees to “step out of their comfort zone” and expand their knowledge in emerging technologies, he said, adding: “If you’re in gaming, we want you to come and learn from what Unity is doing with digital twins, aerospace, [and so on]. .

Europe 94

Europe Portugal Magic Leap Conference 94

XR Today - Mixed Reality tag

JUNE 22, 2022

” Huawei’s VP of Corporate Strategy and Industry Development, Xiao Ran , added that Huawei was pleased to join the Forum and believed the metaverse industry and ecosystem would “benefit from the collaborative actions and open standards.”

Industry 88

Industry Technology Tools Unreal 88

The Ghost Howls

JULY 31, 2023

There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more. It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. More info (Somnium Space 3.0

Apple 271

Apple Ukraine Samsung Data 271

The Ghost Howls

MAY 30, 2022

And Sony will give a “Sneak peek” of PSVR 2 games at its upcoming State Of Play event on June 2nd at 3 PM PT. It seems that Sony is hoping for a Q4 release in time for the holidays, but analyst Ming-Chi Kuo thinks that delays will bring the release to Q1 2023. We don’t know much about this upcoming content, though.

Magic Leap 299

Magic Leap Virtual World Ukraine Microsoft 299

The Ghost Howls

JUNE 14, 2021

In his report, he states that Taiwanese lens manufacturer, Yujingguang is working on next-generation lenses, and these could be installed in the upcoming next-gen PSVR and next-gen Quest (Quest 3 or Quest 2 Pro, depending on Facebook’s strategy). And thanks to the new lenses, they should feature improved clarity and FOV.

Apple 474

Apple Augmented Reality AR Virtual Reality 474

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). The fun thing is that since it is a publication very focused on the Chinese market, outside China almost no one knows them.

China 309

China Industry Government Hardware 309

The Ghost Howls

JANUARY 21, 2020

In the end, I still believe in the old predictions of Unity CEO John Riccitiello: Look at this graph shown by Mr. Riccitiello in 2017: the purple line is the one of the analysts, while the white one is the one forecasted by him. Sony has already clarified that it won’t sell the PSVR 2 together with the launch of the PS5.

Virtual Reality 439

Virtual Reality Oculus Trends AR 439

The Ghost Howls

OCTOBER 2, 2023

I think Meta hopes to reinvigorate the sales with the new headset… let’s see if this strategy is going to pay off. It is also possible to create your custom spaces to use in Mesh either with a no-code editor or by using Unity to create more personalized and complex scenes.

Las Vegas 358

Las Vegas Amazon Controllers Gaming 358

UploadVR Between Realities podcast

DECEMBER 18, 2016

John Riccitiello, CEO of Unity Technologies, predicted that tech journalists would start gleefully writing that the virtual reality revolution is over because sales of VR headsets fell short of expectations, and analysts are in the midst of shaving back their predictions. As late as October, the market researcher thought Sony would ship 2.6

AR 100

AR San Francisco New York Industry 100

UploadVR Between Realities podcast

DECEMBER 29, 2016

Key to HTC and Valve’s strategy was handing out Pre kits for free: I still remember the cheers when Valve told everyone at the Vision Summit a few months later that they would be getting a free Vive, and I still see people using the Pre today. In an ideal world, every developer releases their game with ease.

HTC 224

HTC China Asia Oculus 224

The Ghost Howls

JANUARY 14, 2020

I think that Pimax has to completely rework its strategy. This strategy creates problems in the manufacturing line (and so many delays) and also confuses a lot the customers. Sony Playstation. Sony was the only VR big player present at the show. Sony has also unveiled the name of the new PlayStation.

AR 262

AR Eye Tracking Machine Learning Controllers 262

The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). This is one of the weirdest rag-doll experiments in Unity. iPhone 12 may feature a special connection for AR glasses. Learn more. Some XR fun. Funny link. Funny link.

Hand tracking 232

Hand tracking AR Oculus HTC 232

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Yes, they use similar tools, if not the same tool, as AR developers use: like Unity. The tech industry is gearing up for a new paradigm shift. Yes they think in 3D.

AR 62

AR Augmented Reality Magic Leap Immersion 62

ARPost

JULY 23, 2021

Some of the exhibitors who will present new devices and technologies to the public are 8th Wall, Nreal, Unity, Unreal Engine, Pico Interactive, Atheer, Holoptic, Varjo, Cleanbox Technology, LetinAR, and Vuzix. Mikey Trujillo – Project Manager at Marvel Entertainment, LLC. See Also: The Future of XR’s Remote Events in the New Normal.

Asia 509

Asia China Virtual Reality Entertainment 509

The Ghost Howls

AUGUST 16, 2020

What is worrisome the most is that it is unclear what will happen to all the other amazing XR projects that Mozilla was managing like the WebXR framework A-frame or the WebXR exporter for Unity. Is The Sony XRperia coming? Sony has just published a job offer looking for professionals to build an XR headset. News worth a mention.

Sony 343

Sony Eye Tracking HTC Unity 343

The Ghost Howls

AUGUST 9, 2021

Image by Sony). Sony aims at hybrid games for the PSVR 2. Sony Interactive Entertainment has had a virtual summit with developers about its plans for the PSVR 2 because it is looking for content for its upcoming headset. Header image by Sony Interactive Entertainment). Top news of the week. News worth a mention.

Google 515

Google Sony Eye Tracking AR 515

The Ghost Howls

DECEMBER 1, 2019

This acquisition signs a new course for Facebook strategy in XR: after having just partnered with external studios for the development of its top-notch exclusive titles (e.g. It is also a defensive, move that makes it avoid the loss of its partners, as it has happened with Insomniac Studio that has just been acquired by Sony.

Gaming 40

Gaming Czech Republic Microsoft AR 40

XR Today - Virtual Reality

OCTOBER 4, 2023

The company has worked with Disney, Warner Bros, Apple TV, Netflix, Wells Fargo, Sony Pictures, Walmart, and many others. We used Spatial as our platform and pushed their Unity SDK to the extreme to yield the most visually stunning and immersive space built on the platform. Just dabbling in it won’t suffice.

Groups 236

Groups Tennessee Los Angeles San Francisco 236

XROM

JULY 18, 2021

BigscreenVR has partnered with many of the major movie studios including Paramount Pictures and Funimation (Sony Pictures). Has been at the forefront when it comes to XR, earlier he was VP, Platform Strategy & Dev Community at #HTC and is currently working at Facebook Reality labs. 16- Vinay Narayan. 17- Helen Situ. 23- Kathryn Yu.

Augmented Reality 52

Augmented Reality Virtual Reality India Asia 52

The Ghost Howls

JUNE 20, 2021

What Facebook said fits perfectly in its strategy and I personally think it is just one step, and many others are coming in the future. Do you remember the leaked letter written by Zuckerberg when he wanted to acquire Unity? It has been a well-studied strategy from the beginning. The tech world domination. It never happens.

Data 421

Data Google Government Hardware 421

UploadVR Between Realities podcast

JULY 7, 2017

10:15 am – 10:45 am | Keynote: The World’s Most Compelling New Experiences (Unity). Tony Parisi | Head of VR/AR Strategy, Unity. Julie Shumaker | Vice President, Business Development, Unity. Driving marketing strategy and sales development across Time Inc. ’s multi-platform virtual reality brand.

New York 127

New York New York City Virtual Reality Entertainment 127