ARPost

JULY 23, 2021

Thus, participants will be able to interact with each other and with the innovative devices and technologies on display. A large adoption rate for augmented and virtual reality in 2020 has broadened the audience and age groups interested in the latest technologies. This year will be special for the XR industry.

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Asia China Virtual Reality Entertainment 509

The Ghost Howls

SEPTEMBER 16, 2024

That’s why we rejoiced when Apple launched its headset: while Google and Microsoft can discard new technologies pretty easily, Apple is slower at deciding to take a step, but when it makes it, it commits to it. Furthermore, he decided that Unity Personal will remain free and the funding ceiling to use it will double from $100k to $200k.

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Video Eye Tracking Unity Zeiss 421

The Ghost Howls

MARCH 11, 2025

South Korean news outlet The Elec instead reports that Samsung will use Sonys new 1.35-inch inch 35523840 micro-OLED display, the same used in Sonys own SRH-S1 standalone headset. Sony also provides the screens for the Apple Vision Pro, but these ones for the Samsung headset would be from a new generation.

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Samsung Gaming Simulation Sony 315

AR Insider

MAY 27, 2021

I’ve been writing about it for over a year, and working on related products at Unity for much longer. A just-released report by Snap and Deloitte sees the technology moving to ubiquity by 2025 and promises unprecedented business outcomes, citing a staggering 94% conversion rate on purchases in some cases. by Tony Parisi. Here’s why.

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AR Unity Retail Entertainment 482

UploadVR Between Realities podcast

OCTOBER 20, 2016

Building on the momentum set into motion by the inaugural event, Unity Technologies is hosting Vision VR/AR Summit Asia in Beijing. Unity revealed that representatives from Google, Samsung Gear VR, PTC Vuforia, Sony PlayStation VR, and Microsoft HoloLens will be on hand to discuss new developments in their individual technologies.

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Asia Unity Technology AR 100

Road to VR

MARCH 7, 2024

Pharrell Williams) One More Time Technologic The Prime Time of Your Life/The Brainwasher/Rollin’/Alive (Live 2007) Veridis Quo You can grab the Daft Punk Music Pack on Quest for $13, or pick up individual tracks for $2 per-song. Pharrell Williams and Nile Rodgers) Harder, Better, Faster, Stronger Lose Yourself to Dance (feat.

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Haptic Unity Sony Entertainment 318

The Ghost Howls

JUNE 26, 2023

But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation. Unity page also confirms that the headset will provide plane detection, so you will be able for instance to detect the walls and the desks in your room.

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Unity Retail Eye Tracking Simulation 371

XR Today - Mixed Reality tag

NOVEMBER 25, 2022

Japanese electronics giant Sony recently bought out Beyond Sports, allowing the former to build massive metaverse content for sporting events. Beyond Sports develops real-world data for 3D animations, and its technologies will seamlessly integrate with Sony’s growing portfolio of immersive solutions.

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Sony Magic Leap Miami Florida 132

VRScout

SEPTEMBER 18, 2017

Last year, the inaugural VR On The Lot brought together major players from Hollywood, Silicon Valley, Europe, and China for a two-day exploration of the intersection between entertainment and technology. Tony Parisi , Global Head of VR/AR at Unity Technologies. LIFE VR, Unity, Unreal Engine, VRC and DTS (an Xperi company).

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Unreal Conference Entertainment Unity 287

XR Today - Mixed Reality tag

DECEMBER 20, 2024

Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity. Google says that the AI technology will make every application and device developed for Android XR more intuitive and powerful.

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Google Magic Leap Samsung Unity 124

The Ghost Howls

NOVEMBER 27, 2023

These technologies are so important and have so much business potential (see the success of OpenAI services) that companies can not stop pursuing them because there is too much money at stake. Who will it be… Sony or Meta? We are going to repeat the same errors, again. Thanks to Davy Demeyer for the tip!)

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Augmented Reality Apple Samsung Ukraine 435

The Ghost Howls

JANUARY 23, 2023

In total, I counted something like 32 games, which is ok to start with, but then Sony should be fast in collecting more content to not make the PSVR2 players get bored fast for the lack of playable games. But still, the fact that all the PSVR 1 content won’t be available for the new headset gives Sony a good challenge on the content side.

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Microsoft Survey Apple Sony 409

The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. This is of course the base technology needed for foveated rendering. Other relevant news.

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Machine Learning Eye Tracking Unity Hardware 427

UploadVR Between Realities podcast

MAY 3, 2017

User-generated content might be a common feature of many games these days, but you could argue that its inception was kick started by Sony’s LittleBigPlanet series. Unity is hoping that, one day, something will do the same for VR. Unity may be the company to make it happen. I think that sucks,” he said.

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Unity Virtual World Tools Sony 117

ARPost

FEBRUARY 6, 2023

Recent technological advancements have pushed the envelope of what modern technologies are capable of. Furthermore, these innovations have greatly changed the way users interact with such technologies. Unfortunately, such beliefs stem from a misunderstanding of the technology and how it works.

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Virtual Reality Unreal Technology Entertainment 400

XR Today - Virtual Reality

DECEMBER 29, 2022

Regarding technologies, the Metaverse will incorporate artificial intelligence (AI), virtual, augmented, and mixed reality (VR/AR/MR), the internet of things (IoT), and hand and eye tracking tools. Theme and amusement parks have begun incorporating VR technologies from HTC VIVE for novel attractions. VR Theme Parks. Meta Platforms.

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Entertainment United Kingdom Immersion Charlotte 354

XR Today - Augmented Reality tag

JANUARY 23, 2025

Yesterday, during Samsung’s Upacked event, the technology giant gave a short but sweet insight into the future of its elusive but attention-grabbing Moohan headset. Samsung brings with it a broader technology ecosystem that can assist in introducing the large-scale Galaxy user base to XR wearables.

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Samsung Magic Leap Google HTC 109

The Ghost Howls

APRIL 19, 2021

On the technological side, it seems all is set to start using cloud rendering, but the big problem of the latency from the nearest server remains; VRSS (Variable Rate SuperSampling) v2 has been announced. VRSS is the technology that makes the graphics card draw in higher resolution the region of the image you are looking at.

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HTC Oculus Unity Augmented Reality 532

The Ghost Howls

NOVEMBER 2, 2020

Image by Sony). Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush.

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Sony Oculus Haptic Controllers 443

The Ghost Howls

JUNE 15, 2020

Image by Sony, from Road To VR). Sony announces PS5, it supports PSVR. With an online livestream of around 1 hour, Sony has finally unveiled the design of the PlayStation 5. But Sony has confirmed that while we wait for it, the PS5 will be able to work with the current PSVR device. Unity details its MARS solution.

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Sony AR Augmented Reality Czech Republic 339

Cats and VR

JUNE 29, 2016

Get a glimpse into the gameplay in Ghostbusters: Dimension, created with Unity 3D. Unity, the largest global development platform for creating 2D, 3D, VR and AR games and experiences, today announced a new and truly unique virtual reality (VR) experience "Ghostbusters: Dimension" has been built using the Unity Technologies platform.

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Unity New York Virtual Reality Sony 104

The Ghost Howls

DECEMBER 26, 2023

It was not a perfect day because I also had some work-related issues to cope with, but it’s part of life when you are working with cutting-edge technologies I’m curious to know how the holidays are going for you, so answer this post letting me know how life is going for you! But before, let me list the most important XR news of the past week.

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AR Microsoft Sony Ukraine 410

XR Today - Mixed Reality tag

JANUARY 4, 2024

This week, Sony officially entered a partnership with GeniusXR and The Alan B. The move enables the project partners to extend digital twin adoption and create new use cases for volumetric capture technology – including the XR content it produces. This partnership with the Alan B. John Wensveen , Ph.D, John Wensveen , Ph.D,

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Sony Machine Learning Training Construction 116

Road to VR

AUGUST 1, 2023

Here’s how the alliance describes their new OpenUSD inititive: Created by Pixar Animation Studios, OpenUSD is a high-performance 3D scene description technology that offers robust interoperability across tools, data, and workflows. OpenUSD is based on years of research and application in Pixar filmmaking.

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Apple AR Machine Learning Industry 246

The Ghost Howls

AUGUST 10, 2020

Image by Sony). Another great IP is now being bond with virtual reality, and this will be highly beneficial for the technology. It is not clear, and we hope that Sony will clarify his.(Theoretically Theoretically yes, but Sony always talked about the compatibility of old games with PS5 + old PSVR, not also about new games).

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Oculus Video Sony Gaming 420

XR Today - Mixed Reality tag

FEBRUARY 13, 2025

Moreover, the Samsung headset comes as other leading XR technology firms, including Qualcomm, Sony, XREAL, and Magic Leap, are championing the AndriodXR OS. Most notable is Samsung’s entry into the headset space with an XR device, which leverages the AndriodXR OS. On the other hand, the XR shark tank continues to grow.

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Magic Leap Google Samsung Augmented Reality 99

Road to VR

DECEMBER 31, 2016

Road to VR spoke with Nokia’s Head of VR Technologies, Tarif Sayed to learn more about the offering. The cross-platform nature of the OZO Player SDK will be especially useful for those who want to widely distribute VR apps with VR video across multiple platforms, says Nokia’s Head of VR Technologies, Sarif Sayed.

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Video 360 Video Unity Architecture 277

The Ghost Howls

NOVEMBER 9, 2020

Image by Sony). Among this free content, the real interesting stuff is $500 in free Azure credits , while the other things are highly questionable (like 3 months of Unity Pro license… it is more a free trial than a real added value!!). Header Image by Sony). Top news of the week. PS5 is a great console, but not for VR yet.

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Oculus Switzerland Italy Microsoft 494

XR Today - Augmented Reality tag

DECEMBER 16, 2024

Todays release is a preview for developers, and by supporting tools like ARCore, Android Studio, Jetpack Compose, Unity, and OpenXR from the beginning, developers can easily start building apps and games for upcoming Android XR devices. And, we are continuing to collaborate with Magic Leap on XR technology and future products with AR and AI.

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Google Augmented Reality Magic Leap Samsung 88

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). Their overall investment is not much and they haven’t selected VR as a strategic technology at the moment.

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China Industry Government Hardware 387

XR Today - Mixed Reality tag

JUNE 30, 2023

As the ever-growing technology space finds its footing in enterprise and for consumers, industry leaders are ensuring that the market stands upon a strong foundation of industry-wide collaboration and rich design tools. On the other hand, Unity is introducing tools that leverage AI to simplify XR content creation processes.

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Unity Apple Tools Immersion 85

XR Today - Mixed Reality tag

MARCH 4, 2025

Moreover, Samsungs extensive technology ecosystem can help introduce its large Galaxy user base to XR wearables. Notably, Google is developing this XR OS in collaboration with Samsung and other significant players in the XR industry, such as Qualcomm, Sony, XREAL, Magic Leap, and Lynx.

Samsung 87

Samsung Google Magic Leap Apple 87

XR Today - Mixed Reality tag

MAY 10, 2023

AR/VR/MR headsets are increasingly equipped with hand and eye tracking technology. Although, with more recent commercial headsets like the Meta Quest Pro and Sony’s PSVR 2, the technology is finding a home in affordable immersive products. How has eye and hand-tracking tracking technology advanced in 2022 and 2023?

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Hand tracking Technology Eye Tracking Hardware 125

XR Today - Augmented Reality tag

JANUARY 23, 2025

HTC has a storied history in the market, and with the meeting of minds between itself and Google, two giants of the technology industry, a new form of completion may arise. Firms such as Samsung, Magic Leap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. This move is huge for the industry.

HTC 83

HTC Google Magic Leap Taiwan 83

VRScout

AUGUST 13, 2017

VR was a big part of last year with new experiences, hardware and companies pushing the technology to the forefront of our everyday lives. VR was a big part of last year with new experiences, hardware and companies pushing the technology to the forefront of our everyday lives. Sony – Playstation VR. HTC – Vive.

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Leap Motion Virtual Reality Latency Training 227

Road to VR

JULY 24, 2017

The team had their interest in VR piqued around 2012, at an internal conference for Sony developers. An early prototype of PlayStation VR, codenamed Project Morpheus | Image courtesy Sony. Was there a temptation to jump into engines such as Unity or Unreal to jumpstart development? Image courtesy Ready At Dawn.

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Oculus Sony Gaming Unreal 279

XR Today - Augmented Reality tag

JANUARY 23, 2025

HTC has a storied history in the market, and with the meeting of minds between itself and Google, two giants of the technology industry, a new form of completion may arise. Firms such as Samsung, Magic Leap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. This move is huge for the industry.

HTC 71

HTC Google Magic Leap Taiwan 71