AR Insider

MAY 27, 2021

I’ve been writing about it for over a year, and working on related products at Unity for much longer. It arguably offers the most fun and inspiring tools we have ever had for telling brand stories. tech -> toy -> tool -> totality. Four Myths About AR Advertising. by Tony Parisi. It’s not a fad — it’s here to stay.

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XR Today - Augmented Reality tag

DECEMBER 12, 2024

Moreover, other XR industry figures are supporting Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, a new entry into the XR market. Moreover, developers getting hands-on with Android XR today can leverage familiar tools, such as ARCore, Android Studio, Jetpack Compose, Unity, and OpenXR, to start building on it.

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Magic Leap Apple Samsung Google 114

ARPost

JULY 13, 2022

Inworld AI is a company building a tool to create brains that experience creators can put into virtual bodies to populate the metaverse – whether that’s games, simulations for enterprise and education, embodied chatbots in immersive retail environments, or whatever else you can think of. we need something better. What is Inworld AI ?

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Magic Leap Tools Unreal Virtual Environment 432

The Ghost Howls

JUNE 26, 2023

But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation. Unity page also confirms that the headset will provide plane detection, so you will be able for instance to detect the walls and the desks in your room.

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UploadVR Between Realities podcast

MAY 3, 2017

User-generated content might be a common feature of many games these days, but you could argue that its inception was kick started by Sony’s LittleBigPlanet series. Unity is hoping that, one day, something will do the same for VR. Unity may be the company to make it happen. I think that sucks,” he said.

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XR Today - Mixed Reality tag

NOVEMBER 25, 2022

Japanese electronics giant Sony recently bought out Beyond Sports, allowing the former to build massive metaverse content for sporting events. Beyond Sports develops real-world data for 3D animations, and its technologies will seamlessly integrate with Sony’s growing portfolio of immersive solutions. it announced this week.

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The Ghost Howls

MARCH 1, 2024

Both Apple and Google already have very popular stores , they have full suits of tools (think about the Google Docs suite) and entertainment channels (think about Apple TV), and they have enormous expertise in building hardware and operating systems. All the tools are integrating AI in one way or another. Photoshop is doing the same.

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Trends Apple Google Unity 481

The Ghost Howls

SEPTEMBER 30, 2020

Some are easy like VivePort, which is basically a Steam build with the Steam stuff removed, but then on the other hand you have Sony’s eldritch submission process and things like Quest performance optimizations. Going deeply technical, how you managed your workflow for handling so many different Unity projects?

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Finland Gaming Sony Tools 415

The Ghost Howls

APRIL 19, 2021

NVIDIA DLSS (Deep Learning Super Sampling) will be natively supported for HDRP in Unity 2021.2. More info (NVIDIA CloudXR upgrade) More info (NVIDIA CloudXR on Tencent Cloud) More info (NVIDIA VRSS v2) More info (DLSS integrated inside Unity) More info (Jarvis) More info (NVIDIA RTX cards shortage). billion valuation.

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HTC Oculus Unity Augmented Reality 529

The Ghost Howls

NOVEMBER 2, 2020

Image by Sony). Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush.

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ARPost

FEBRUARY 6, 2023

The Use of VR in the Field of Education Vindevogel goes on to say that VR will be a useful tool in the field of education. More Accessible Developer Tools VR solutions are becoming more popular in commercial settings and it’s expected that developing such solutions will become simpler in the coming years.

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Virtual Reality Unreal Technology Entertainment 400

The Ghost Howls

MARCH 8, 2021

It is not an app, but a tool to build apps. Microsoft Mesh is a full suite of tools to let you build your multi presence collaborative XR application. If Microsoft commits to building this platform and doesn’t abandon it (a la Google), it can become an incredible tool for us developers. Sony announces new games for PSVR.

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UploadVR Between Realities podcast

OCTOBER 20, 2016

Building on the momentum set into motion by the inaugural event, Unity Technologies is hosting Vision VR/AR Summit Asia in Beijing. Unity revealed that representatives from Google, Samsung Gear VR, PTC Vuforia, Sony PlayStation VR, and Microsoft HoloLens will be on hand to discuss new developments in their individual technologies.

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Asia Unity Technology AR 100

The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. We are still waiting for in-device tools, though. Image by Unity Technologies).

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Machine Learning Eye Tracking Unity Hardware 425

XR Today - Virtual Reality

DECEMBER 29, 2022

Regarding technologies, the Metaverse will incorporate artificial intelligence (AI), virtual, augmented, and mixed reality (VR/AR/MR), the internet of things (IoT), and hand and eye tracking tools. Companies like Microsoft, Meta Platforms, Epic Games, Unity, and others are facilitating the rise of serious gaming technologies.

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The Ghost Howls

JANUARY 23, 2023

In total, I counted something like 32 games, which is ok to start with, but then Sony should be fast in collecting more content to not make the PSVR2 players get bored fast for the lack of playable games. But still, the fact that all the PSVR 1 content won’t be available for the new headset gives Sony a good challenge on the content side.

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Microsoft Survey Apple Sony 397

XR Today - Augmented Reality tag

DECEMBER 16, 2024

Android XR aims to simplify the development of MR applications by offering a set of tools and APIs compatible across various hardware devices. For Qualcomm partners like Lynx, Sony and XREAL, we are opening a path for the development of a wide array of Android XR devices to meet the diverse needs of people and businesses.

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Google Augmented Reality Magic Leap Samsung 87

Road to VR

AUGUST 1, 2023

Here’s how the alliance describes their new OpenUSD inititive: Created by Pixar Animation Studios, OpenUSD is a high-performance 3D scene description technology that offers robust interoperability across tools, data, and workflows. We look forward to fostering its growth into a broadly adopted standard.”

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Apple AR Machine Learning Industry 246

XR Today - Augmented Reality tag

JANUARY 23, 2025

Other significant players in the XR industry are supporting Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, a new entrant in the XR market. Developers who are working with Android XR can utilize familiar tools such as ARCore, Android Studio, Jetpack Compose, Unity, and OpenXR to begin their projects.

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Samsung Magic Leap Google HTC 108

XR Today - Mixed Reality tag

JANUARY 4, 2024

This week, Sony officially entered a partnership with GeniusXR and The Alan B. Levan | NSU Broward Center of Innovation and Sony exemplifies our commitment to pushing the boundaries of Virtual and Augmented Reality. This partnership with the Alan B. John Wensveen , Ph.D,

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Upload VR

JUNE 29, 2023

Sony's full body tracking system Mocopi – which is compatible with VRChat on Quest headsets -- is launching in the United States. The Mocopi trackers come as a set for full-body tracking at $450, available to purchase now via Sony's online store.

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The Ghost Howls

OCTOBER 7, 2024

Since this framework makes the real-world objects an active part of the AR experience , this is an additional tool to blend the real and the virtual worlds Meta openly released the Digital Twin Catalog (DTC) , which is probably the world’s largest and highest-quality 3D object model dataset for 3D reconstruction research.

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XR Today - Mixed Reality tag

JUNE 30, 2023

As the ever-growing technology space finds its footing in enterprise and for consumers, industry leaders are ensuring that the market stands upon a strong foundation of industry-wide collaboration and rich design tools. On the other hand, Unity is introducing tools that leverage AI to simplify XR content creation processes.

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Unity Apple Tools Immersion 84

The Ghost Howls

OCTOBER 1, 2024

Of course, it is completely based on hand tracking… and on the classical Owlchemy humor Sony Pictures Virtual Reality and XR Games announced Starship Troopers: Continuum , an online multiplayer shooter that brings you into the world of the popular movie.

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Apple Unity Ukraine AR 369

XR Today - Mixed Reality tag

MARCH 4, 2025

Notably, Google is developing this XR OS in collaboration with Samsung and other significant players in the XR industry, such as Qualcomm, Sony, XREAL, Magic Leap, and Lynx. Developers working with Android XR can utilize familiar tools such as ARCore, Android Studio, Jetpack Compose, Unity, and OpenXR to begin their projects.

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Samsung Google Magic Leap Apple 83

XR Today - Mixed Reality tag

FEBRUARY 13, 2025

Moreover, the Samsung headset comes as other leading XR technology firms, including Qualcomm, Sony, XREAL, and Magic Leap, are championing the AndriodXR OS. Developers who are getting hands-on experience with Android XR can start building applications using familiar tools such as ARCore, Android Studio, Jetpack Compose, Unity, and OpenXR.

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Magic Leap Google Samsung Augmented Reality 96

The Ghost Howls

JANUARY 20, 2021

And in fact, some weeks ago Sony has made everyone understand that it has delayed the launch of the PSVR 2 because the market is not there yet. Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. PlayStation believes in VR. PSVR headset.

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Virtual Reality Trends China HTC 545

The Ghost Howls

OCTOBER 26, 2020

It unites the power of white-labeled versions of ENGAGE, VRChat, Museum Of Other Realities, Virbela, and of the own Vive Sync to offer a complete suite of tools that lets companies organize VR gatherings of every kind , from concerts to work meetings, not to mention workshops. Sony will give PS4 camera adapters for PS5 for free.

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HTC Oculus Conference China 448

The Ghost Howls

AUGUST 10, 2020

Image by Sony). It is not clear, and we hope that Sony will clarify his.(Theoretically Theoretically yes, but Sony always talked about the compatibility of old games with PS5 + old PSVR, not also about new games). Adobe XD is a very powerful tool that UI/UX designers use to produce mockups of applications. Register now.

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Oculus Video Sony Gaming 420

ARPost

JUNE 6, 2023

Zappar was also up for Auggie Awards in the categories of Best Creator & Authoring Tool, Best Developer Tool, Best Headworn Device, Best in Location-Based Entertainment, and Best Societal Impact. She also presented the winner with a 15.6in Sony Spatial Reality Display.

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Oregon Tools Education AR 266

The Ghost Howls

APRIL 4, 2022

Image by Sony Interactive Entertainment). Unity talked about PlayStation VR 2 at GDC. Unity had a talk about developing for PlayStation VR 2 at GDC 2022. More info (Foveated Tracking boost inside PSVR 2) More info (Full Unity talk at GDC). News worth a mention. boost over a non-foveated-rendered frame and a 1.1–1.4x

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Gaming Tips Ukraine Unity 445

XR Today - Augmented Reality tag

JANUARY 23, 2025

Firms such as Samsung, Magic Leap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. Additionally, developers who are currently exploring Android XR can start building their projects using familiar tools such as ARCore, Android Studio, Jetpack Compose, Unity, and OpenXR.

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HTC Google Magic Leap Taiwan 82

The Ghost Howls

JULY 24, 2023

More info News worth a mention (Image by Sony) Sony shows the behind-the-scenes of PSVR 2 In a recent blog post, Sony Interactive Entertainment has shown the internal evolution of PSVR 2, from the initial experimentations to the final release. Which tools and platforms are you using to build mind-bending creations?

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Apple Survey Machine Learning AR 357

The Ghost Howls

JANUARY 21, 2020

In the end, I still believe in the old predictions of Unity CEO John Riccitiello: Look at this graph shown by Mr. Riccitiello in 2017: the purple line is the one of the analysts, while the white one is the one forecasted by him. Sony has already clarified that it won’t sell the PSVR 2 together with the launch of the PS5.

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Virtual Reality Oculus Trends AR 512

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. The tool is already being used to help teach students at prestigious locations like Yale University.

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Entertainment Augmented Reality Unity Virtual Reality 135

XR Today - Augmented Reality tag

JANUARY 23, 2025

Firms such as Samsung, Magic Leap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. Additionally, developers who are currently exploring Android XR can start building their projects using familiar tools such as ARCore, Android Studio, Jetpack Compose, Unity, and OpenXR.

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HTC Google Magic Leap Taiwan 70

XR Today - Mixed Reality tag

JULY 3, 2023

Moreover, Apple expressed dissatisfaction with its Sony and TSMC suppliers around the time it hosted WWDC 2023. Moreover, Apple is working with other major industry suppliers such as Samsung Electronics, LG Electronics, and Sony for the Vision Pro debut.

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