XR Today - Augmented Reality tag

DECEMBER 12, 2024

Moreover, other XR industry figures are supporting Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, a new entry into the XR market. Moreover, developers getting hands-on with Android XR today can leverage familiar tools, such as ARCore, Android Studio, Jetpack Compose, Unity, and OpenXR, to start building on it.

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Magic Leap Apple Samsung Google 115

AR Insider

MAY 27, 2021

I’ve been writing about it for over a year, and working on related products at Unity for much longer. It arguably offers the most fun and inspiring tools we have ever had for telling brand stories. tech -> toy -> tool -> totality. Four Myths About AR Advertising. by Tony Parisi. It’s not a fad — it’s here to stay.

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AR Unity Retail Entertainment 482

ARPost

JULY 13, 2022

Inworld AI is a company building a tool to create brains that experience creators can put into virtual bodies to populate the metaverse – whether that’s games, simulations for enterprise and education, embodied chatbots in immersive retail environments, or whatever else you can think of. we need something better. What is Inworld AI ?

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Magic Leap Tools Unreal Virtual Environment 432

The Ghost Howls

JUNE 26, 2023

But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation. Unity page also confirms that the headset will provide plane detection, so you will be able for instance to detect the walls and the desks in your room.

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UploadVR Between Realities podcast

MAY 3, 2017

User-generated content might be a common feature of many games these days, but you could argue that its inception was kick started by Sony’s LittleBigPlanet series. Unity is hoping that, one day, something will do the same for VR. Unity may be the company to make it happen. I think that sucks,” he said.

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Unity Virtual World Tools Sony 117

XR Today - Mixed Reality tag

NOVEMBER 25, 2022

Japanese electronics giant Sony recently bought out Beyond Sports, allowing the former to build massive metaverse content for sporting events. Beyond Sports develops real-world data for 3D animations, and its technologies will seamlessly integrate with Sony’s growing portfolio of immersive solutions. it announced this week.

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Sony Magic Leap Miami Florida 132

The Ghost Howls

SEPTEMBER 30, 2020

Some are easy like VivePort, which is basically a Steam build with the Steam stuff removed, but then on the other hand you have Sony’s eldritch submission process and things like Quest performance optimizations. Going deeply technical, how you managed your workflow for handling so many different Unity projects?

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Finland Gaming Sony Tools 422

The Ghost Howls

NOVEMBER 27, 2023

More info Get started with Apple Vision Pro development Unity has just released the tools to start developing for Apple Vision Pro and interested developers can already start experimenting with them. Who will it be… Sony or Meta? Now Microsoft is discontinuing them , putting another nail in the coffin of the HoloLens.

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Augmented Reality Apple Samsung Ukraine 435

The Ghost Howls

NOVEMBER 2, 2020

Image by Sony). Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush.

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The Ghost Howls

APRIL 19, 2021

NVIDIA DLSS (Deep Learning Super Sampling) will be natively supported for HDRP in Unity 2021.2. More info (NVIDIA CloudXR upgrade) More info (NVIDIA CloudXR on Tencent Cloud) More info (NVIDIA VRSS v2) More info (DLSS integrated inside Unity) More info (Jarvis) More info (NVIDIA RTX cards shortage). billion valuation.

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HTC Oculus Unity Augmented Reality 532

ARPost

FEBRUARY 6, 2023

The Use of VR in the Field of Education Vindevogel goes on to say that VR will be a useful tool in the field of education. More Accessible Developer Tools VR solutions are becoming more popular in commercial settings and it’s expected that developing such solutions will become simpler in the coming years.

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Virtual Reality Unreal Technology Entertainment 400

UploadVR Between Realities podcast

OCTOBER 20, 2016

Building on the momentum set into motion by the inaugural event, Unity Technologies is hosting Vision VR/AR Summit Asia in Beijing. Unity revealed that representatives from Google, Samsung Gear VR, PTC Vuforia, Sony PlayStation VR, and Microsoft HoloLens will be on hand to discuss new developments in their individual technologies.

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Asia Unity Technology AR 100

The Ghost Howls

JANUARY 23, 2023

In total, I counted something like 32 games, which is ok to start with, but then Sony should be fast in collecting more content to not make the PSVR2 players get bored fast for the lack of playable games. But still, the fact that all the PSVR 1 content won’t be available for the new headset gives Sony a good challenge on the content side.

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Microsoft Survey Apple Sony 409

The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. We are still waiting for in-device tools, though. Image by Unity Technologies).

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XR Today - Virtual Reality

DECEMBER 29, 2022

Regarding technologies, the Metaverse will incorporate artificial intelligence (AI), virtual, augmented, and mixed reality (VR/AR/MR), the internet of things (IoT), and hand and eye tracking tools. Companies like Microsoft, Meta Platforms, Epic Games, Unity, and others are facilitating the rise of serious gaming technologies.

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XR Today - Augmented Reality tag

DECEMBER 16, 2024

Android XR aims to simplify the development of MR applications by offering a set of tools and APIs compatible across various hardware devices. For Qualcomm partners like Lynx, Sony and XREAL, we are opening a path for the development of a wide array of Android XR devices to meet the diverse needs of people and businesses.

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Google Augmented Reality Magic Leap Samsung 88

Road to VR

AUGUST 1, 2023

Here’s how the alliance describes their new OpenUSD inititive: Created by Pixar Animation Studios, OpenUSD is a high-performance 3D scene description technology that offers robust interoperability across tools, data, and workflows. We look forward to fostering its growth into a broadly adopted standard.”

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Apple AR Machine Learning Industry 246

XR Today - Mixed Reality tag

JANUARY 4, 2024

This week, Sony officially entered a partnership with GeniusXR and The Alan B. Levan | NSU Broward Center of Innovation and Sony exemplifies our commitment to pushing the boundaries of Virtual and Augmented Reality. This partnership with the Alan B. John Wensveen , Ph.D,

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XR Today - Augmented Reality tag

JANUARY 23, 2025

Other significant players in the XR industry are supporting Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, a new entrant in the XR market. Developers who are working with Android XR can utilize familiar tools such as ARCore, Android Studio, Jetpack Compose, Unity, and OpenXR to begin their projects.

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XR Today - Mixed Reality tag

JUNE 30, 2023

As the ever-growing technology space finds its footing in enterprise and for consumers, industry leaders are ensuring that the market stands upon a strong foundation of industry-wide collaboration and rich design tools. On the other hand, Unity is introducing tools that leverage AI to simplify XR content creation processes.

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Unity Apple Tools Immersion 85

XR Today - Mixed Reality tag

FEBRUARY 13, 2025

Moreover, the Samsung headset comes as other leading XR technology firms, including Qualcomm, Sony, XREAL, and Magic Leap, are championing the AndriodXR OS. Developers who are getting hands-on experience with Android XR can start building applications using familiar tools such as ARCore, Android Studio, Jetpack Compose, Unity, and OpenXR.

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Magic Leap Google Samsung Augmented Reality 99

The Ghost Howls

AUGUST 10, 2020

Image by Sony). It is not clear, and we hope that Sony will clarify his.(Theoretically Theoretically yes, but Sony always talked about the compatibility of old games with PS5 + old PSVR, not also about new games). Adobe XD is a very powerful tool that UI/UX designers use to produce mockups of applications. Register now.

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Oculus Video Sony Gaming 420

XR Today - Mixed Reality tag

MARCH 4, 2025

Notably, Google is developing this XR OS in collaboration with Samsung and other significant players in the XR industry, such as Qualcomm, Sony, XREAL, Magic Leap, and Lynx. Developers working with Android XR can utilize familiar tools such as ARCore, Android Studio, Jetpack Compose, Unity, and OpenXR to begin their projects.

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Samsung Google Magic Leap Apple 87

XR Today - Augmented Reality tag

JANUARY 23, 2025

Firms such as Samsung, Magic Leap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. Additionally, developers who are currently exploring Android XR can start building their projects using familiar tools such as ARCore, Android Studio, Jetpack Compose, Unity, and OpenXR.

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HTC Google Magic Leap Taiwan 83

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. The tool is already being used to help teach students at prestigious locations like Yale University.

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Entertainment Augmented Reality Unity Virtual Reality 136

XR Today - Augmented Reality tag

JANUARY 23, 2025

Firms such as Samsung, Magic Leap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. Additionally, developers who are currently exploring Android XR can start building their projects using familiar tools such as ARCore, Android Studio, Jetpack Compose, Unity, and OpenXR.

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HTC Google Magic Leap Taiwan 71

XR Today - Mixed Reality tag

JULY 3, 2023

Moreover, Apple expressed dissatisfaction with its Sony and TSMC suppliers around the time it hosted WWDC 2023. Moreover, Apple is working with other major industry suppliers such as Samsung Electronics, LG Electronics, and Sony for the Vision Pro debut.

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Apple Unity Taiwan Sony 125

ARVR

FEBRUARY 24, 2021

Apple is also the owner of ARKit , a developer tool used by iOS developers to build mobile AR apps and games for iPhones, iPads, and other Apple devices. Google also offers ARCore , a developer tool for Android, iOS, Unreal, and Unity which help integrate AR elements into the real environment.

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Virtual Reality AR Augmented Reality Google 130

ARVR

DECEMBER 2, 2020

Interhaptics is a Haptics software company specializing in tools for haptic design and rendering, and hand tracking interactions for digital platforms as Mobile, XR, and consoles. Today, the tool covers both Windows-based and Android-based XR devices. All are already included in Unity.

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Haptic Hand tracking Augmented Reality Microsoft 130

XR Today - Mixed Reality tag

JULY 30, 2024

For businesses, this could prove a valuable tool for downloading various services at once while setting up a Quest device for the workplace—with all the applications that come with onboarding processes. Interestingly, the new download tools came after Meta removed its App Lab storefront.

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Magic Leap Unreal Latency Data 118

UploadVR Between Realities podcast

DECEMBER 29, 2016

The entire short film, embedded below, was created in Unity and is driven by a synthwave soundtrack scored by Emmy award winning composer RAD LAZER (aka Rafter Roberts). UploadVR: Why did you choose to make this entirely in Unity? Josh Hassin: I come from a background making video games for Sony and others. Unity changed that.

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AR Insider

OCTOBER 29, 2019

Examples include Amazon Sumerian, Adobe Aero and of course Unity. It provides tools for developers and brand marketers to build AR experiences that reach larger audiences. It’s already powered AR experiences for Sony Pictures, Miller Lite , Porsche and others. 8th Wall is on that list for similar reasons. Oprah Moment.

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AR Tools Software Unity 150

UploadVR Between Realities podcast

JUNE 8, 2017

The Electronic Entertainment Expo (E3) is in Los Angeles, CA next week and it’s always one of the largest events of the year for gamers, giving giants of the industry including Sony, Microsoft, and Nintendo the chance to show off the latest hardware and games to drive the next generation of consumer interest. Things are changing though.

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Microsoft Los Angeles Hardware Industry 173

XR Today - Mixed Reality tag

JULY 11, 2024

Meta notes that the Ocean framework provides tools to tackle additional developers’ tasks during MR application development, such as supporting geometry, media handling, networking, and rendering.

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Real Estate Magic Leap Tourism Hardware 124

XR Today - Mixed Reality tag

DECEMBER 5, 2023

AI will require “open and transparent innovation” to “empower a broad spectrum of AI researchers, builders, and adopters” with critical information and tools, the organisation explained. Its CloudXR and Omniverse platforms are empowering companies with tools designed to build the industrial metaverse.

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XR Today - Mixed Reality tag

OCTOBER 5, 2022

Ready Player Me’s highly-bespoke, Unity and Unreal Engine-compatible avatars facilitate rapid creations with a large catalogue of customisation options and features. #create #customise #avatar #metaverse #hiberworld #readyplayerme pic.twitter.com/T661VD6UoV. HiberWorld (@HiberWorld) September 14, 2022. Comments on Partnership.

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Sweden Unreal Immersion Augmented Reality 145

The Ghost Howls

MAY 4, 2020

Mozilla Hubs is an opensource online VR meeting tool, that lets you meet other people using whatever device by just clicking on a single link. Sony reveals finger tracking technology for controllers. Vive Sync, the collaboration tool created by HTC to organize business meetings is now available also in the West.

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