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The Media and Entertainment Metaverse: What to Expect

XR Today - Virtual Reality

Companies like Microsoft, Meta Platforms, Epic Games, Unity, and others are facilitating the rise of serious gaming technologies. Additionally, motion capture (mocap) systems from Sony and Vicon will deepen realism for content creators developing characters.

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Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse

XR Today - Virtual Reality

Additionally, the experience has debuted ahead of Black History month in the United Kingdom, which takes place for the month of October. The company has worked with Disney, Warner Bros, Apple TV, Netflix, Wells Fargo, Sony Pictures, Walmart, and many others.

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