XR Today - Virtual Reality

JANUARY 15, 2025

Worldwide, companies are using virtual reality to turbocharge training and development strategies , improve collaboration, and streamline product development. VR Use Case #1: Training and Onboarding Studies show that a positive onboarding experience can improve new hire retention by more than 82%, and boost productivity by 70%.

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Virtual Reality Healthcare Training Immersion 296

AR Insider

APRIL 15, 2021

T hough we spend ample time examining consumer-based AR applications and strategies, greater near-term impact is seen today in the enterprise. This is the topic of ARtillery Intelligence’s recent report on enterprise AR case studies. Enterprise AR: Best Practices & Case Studies, Volume One. Mental Mapping. High Stakes.

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Case Study Study AR Strategy 267

AR Insider

JANUARY 19, 2021

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. After case studies that focused on upper-funnel AR ad campaigns, we now continue to the mid-funnel. Our next case study that hit these marks comes from MAC.

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Case Study Study AR Google 291

Road to VR

MARCH 20, 2017

With the experience being simulated in virtual reality, the researchers are free to easily modify it—in ways largely impossible in real life—as they see fit to study different aspects of the perception and action of catching a thrown object. Which in research talk means, ‘you better bet we’ll be studying this further!’

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Study Virtual Reality Strategy Video 279

AR Insider

AUGUST 5, 2020

A central part of their strategy is the concept of ‘always-on’ AR, designed to delight customers and deliver continued high-quality value-added experiences for users by maximising their impressive range of brand partnerships. More from AR Insider… The post Case Study: Zappar Brings 7-Eleven 2.7M

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Case Study Study AR Retail 284

AR Insider

MAY 3, 2022

Picking up where we left off in examining Web AR opportunities and strategies, what are proof points for the technology? To show rather than tell, we dive into 3 mini case studies for web AR marketing campaigns. This post appeared first on AR Insider.

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Examples AR Case Study Study 366

XR Today - Virtual Reality

NOVEMBER 29, 2022

For retail leaders thinking of investing in the XR space, reading case studies and reports can be an excellent form of inspiration and guidance. The strategy allowed the company to save around 80% on the cost of creating 3D scans, compared to other common technology options, with high-definition solutions produced in a matter of hours.

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Case Study Retail Study Magic Leap 325

ARVR

AUGUST 20, 2021

Enterprise AR: 7 real-world use cases for 2021 Robust Testing Strategy for Virtual Reality Apps Despite their challenges, there are many platforms and tools for the development of virtual reality applications. Still, there is a general lack of standardized and adequate testing strategies for reality-based applications.

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Virtual Reality Strategy Immersion Industry 234

XR Today - Virtual Reality

JUNE 20, 2022

Today, we’re going to be looking at some of the most impressive XR advertising case studies from the last couple of years, to inspire your team. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. Autoliv and Unity.

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Case Study Study Unity North America 246

XR Today - Virtual Reality

OCTOBER 11, 2022

Using the combined technology, CannonDesign was able to launch a preliminary design strategy with the University of Houston’s college for Nursing. At the same time, the solution needed to make it simple to share virtual mock-ups with clients and adjust strategies in real-time based on feedback.

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Case Study Construction Study Virtual Reality 300

AR Insider

MARCH 25, 2021

New Study Reveals 29 Percent of U.S. Through writings and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies. Information from these studies is used by marketers, product managers, consultants, and other people working in the technology space.

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AR Survey Augmented Reality Virtual Reality 533

XR Today - Virtual Reality

JANUARY 28, 2025

Tailoring your VR Environment for Meta Quest When it comes to implementing comprehensive Meta Quest enterprise customization strategies, the options business leaders have, are practically limitless. Meta Quest Customization: Case Studies Looking for a direct insight into the benefits of Meta Quest customization for business users?

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Case Study Training Software Tools 248

ARPost

JUNE 16, 2021

The first webinar of the three-part series starts today, June 16, at 11 am EST, and is titled “How to Conduct Research Studies in Virtual Reality?”. The presenters will also support their arguments with examples of real-life research studies already completed in a virtual environment. What Topics Will the Webinars Cover?

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Education Virtual Reality Study Training 430

XR Today - Virtual Reality

SEPTEMBER 7, 2022

Aptiv brings its strong focus on innovation not just to its product development strategies, but also to the training opportunities it offers to employees. The company is also responsible for developing some of the signature technology for the modern automotive landscape, such as the neural net or “brain” for autonomous vehicles.

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Case Study Education Study Oculus 309

XR Today - Mixed Reality tag

NOVEMBER 25, 2022

Dubai’s Crown Price, Sheikh Hamdan bin Mohammad bin Rashid Al Maktoum , has signed off on the Dubai Metaverse Strategy, the Khaleej Times reported on Thursday. The initiative also launched a major study identifying the social benefits of metaverse services to its citizens. Dubai’s Metaverse Strategy: A Quick Retake.

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Strategy United Arab Emirates South Korea Barbados 144

XR Today - Virtual Reality

JUNE 13, 2022

MUJI wanted to use an XR marketing strategy to discover new ways of getting closer to customers, and giving those customers a journey into the heart of the philosophical world the brand is trying to build. Now the headset is openly available, the MUJI case study acts as a good insight into its capabilities.

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Case Study Study Finland Virtual Reality 245

VRScout

OCTOBER 29, 2020

billion humans have a haptics device in their pocket, and no one is really leveraging it,” commented Vezzoli in reference to a study by international business data firm, Statista. Vezzoli believes good, intuitive haptic design can make or break a larger user retention strategy for bonding with a product and piece of hardware.

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Tools Haptic Head Mounted Display Wearables 504

VRScout

FEBRUARY 13, 2020

A recent Harvard Business Review Analytic Services study found that 87% of large companies are currently exploring, piloting, or deploying mixed reality, but the vast majority of those are still in the exploratory or proof-of-concept stages.

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Trends AR Unity Industry 541

XR Today - Virtual Reality

NOVEMBER 21, 2022

rth began building its new strategy with the assistance of the Microsoft HoloLens headset, and the Microsoft partner network. All the while, the business was keen to implement a strategy which would optimise the customer experience and generate greater brand loyalty. Here’s what happened when Wu?rth

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Case Study Retail Microsoft Study 245

AR Insider

APRIL 22, 2021

New Study Reveals 23 Percent of U.S. Highlights include the fact that 23 percent of consumers have used VR, up from 19 percent in last year’s study. Through writings and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies. More from AR Insider….

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Survey Virtual Reality Data Study 429

ARPost

MARCH 6, 2020

A study by retail perceptions showed that around 71% of customers would return to a retail store more regularly if it offered an augmented reality experience. Augmented reality is becoming a rising trend in the retail industry and an increasingly used sales strategy. Try Before They Buy. WebAR In Print.

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Augmented Reality Retail Strategy AR 360

ARPost

APRIL 28, 2022

Some schoolchildren are visual learners: it is important for them to “see” the object of study, and not just hear or read about it. The results of studies on the VR impact on student engagement in the learning process show that in more than 60% of cases, students have increased attention, and interest in the subject.

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Education Immersion Study Machine Learning 443

ARPost

NOVEMBER 12, 2019

Consequently, brands will have to adjust their social strategies to accommodate the change. Studies show that AR affects consumer behavior in incredibly positive ways. This creates an entirely new plot of digital real estate that brands can populate with incredibly rich, interactive and sticky content. Instagram checkout feature.

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Strategy AR Augmented Reality Real Estate 171

The Ghost Howls

DECEMBER 10, 2024

The debates started about the second point because Meta handing off the design of its headsets to its manufacturer would be a huge change of strategy. However, some researchers are studying a way to basically tattoo the EEG receptors on your head, so you dont need a helmet anymore because you have the circuits tattooed on your head.

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Samsung Hand tracking Vietnam Apple 408

XR Today - Virtual Reality

NOVEMBER 15, 2022

Notably, in December 2021, ManageXR secured roughly $5 million in funding to expand its workforce and enhance its marketing strategies. The service is also available on the Meta Quest Pro, a new MR device which CEO Mark Zuckerberg revealed as part of the Meta Connect 2022 online showcase. Using ManageXR to Scale Content and Track Hardware.

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Case Study Healthcare Study Hardware 238

AR Insider

AUGUST 26, 2021

New Study Projects Headworn AR Revenue to Reach $17.7 Through writings and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies. Billion by 2025. ARtillery Intelligence publishes its five-year outlook for headworn AR revenues. –. billion in 2020 to $17.7

AR 459

AR San Francisco Wearables Apple 459

Tech Trends VR

FEBRUARY 13, 2020

A recent Harvard Business Review Analytic Services study found that 87% of large companies are currently exploring, piloting, or deploying Mixed Reality, but the vast majority of those are still in the exploratory or proof-of-concept stages. In other words, enterprise XR is about to enter its grown-up phase.

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Trends Unity Study Industry 377

AR Insider

DECEMBER 17, 2020

New Study Projects VR Revenue to Reach $12.2 This competitive pricing is part of Facebook’s longer-term strategy to sacrifice margins to build market share and to get more people into VR. This flows from Facebook’s aggressive pricing strategy that’s part of a larger play to build market share and cultivate a network effect.

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San Francisco Strategy Survey AR 308

ARVR

APRIL 19, 2021

Though we spend ample time examining consumer-based AR applications and strategies, greater near-term impact is seen today in the enterprise. This is the topic of ARtillery Intelligence’s recent report on enterprise AR case studies. These are the areas where AR falls down, so it’s also where implementation strategies should focus.

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Case Study Study AR Strategy 130

ARPost

FEBRUARY 4, 2021

In 2016, a study of students in Beijing showed a VR-enhanced curriculum increased student test scores by as much as 20%. See Also: Study: Virtual Reality More Engaging for Students Than Traditional Educational Materials. It also increases retention in learners. Virtual reality feels complicated, expensive and out-of-reach.

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Training Virtual Reality Course Tools 464

AR Insider

APRIL 26, 2021

This is what we call “camera commerce” and it continues to be validated in case studies and figures we track from eCommerce leaders like Shopify. AR Advertising Deep Dive, Part II: Case Studies. On one level, it appeals to their creative sensibilities — erstwhile stuck in 2D media — to demonstrate products in their full 3D glory.

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AR Case Study Survey Retail 335

ARPost

MARCH 16, 2020

As someone who studies the psychology and ergonomics of virtual and augmented technologies, I’ve long known the key to mass adoption lies in a positive user experience, which virtual reality is now poised to deliver. After decades of speculation, anticipation, hype, and disappointment, is 2020 virtual reality ’s breakout year?

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Virtual Reality Head Mounted Display Study Hardware 398

AR Insider

OCTOBER 13, 2020

AR advertising of course leads to commerce, but it’s a different area of spending (quantified in the above chart) in terms of how companies budget and execute promotional strategies. To put it another way, AR advertising and commerce flow into each other, just as advertising’s goal is to drive commerce in the ways we’ve examined.

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AR Case Study Study Europe 375

Tech Trends VR

FEBRUARY 18, 2019

They will enter a workforce where job functions, roles and even categories will be significantly altered, and will face social and global challenges beyond what we can imagine today,” says Steve Liffick, General Manager of Education Strategy and Platforms at Microsoft.

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Data Fresno Case Study Machine Learning 276

ARPost

JANUARY 27, 2022

See Also: Zakeke Releases Study on VR and AR Retail, Launches New Web Viewer Tool. Although 360-degree videos are not technically a true VR experience , they are still immersive, and are increasingly easier to create and share, so brands are very keen to use this technology in their marketing strategy. from 2020 to 2027.

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Trends AR Augmented Reality Asia 447

AR Insider

NOVEMBER 11, 2020

New Study Projects Headworn AR Revenue to Reach $13.4 Through writings and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies. Billion by 2024. ARtillery Intelligence publishes its five-year outlook for head-worn AR revenues. billion in 2024.

AR 371

AR San Francisco Survey Study 371

AR Insider

JANUARY 1, 2021

New Study Projects Headworn AR Revenue to Reach $13.4 Through writings and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies. Billion by 2024. ARtillery Intelligence publishes its five-year outlook for head-worn AR revenues. billion in 2024.

AR 369

AR Survey Study Data 369