XR Today - Virtual Reality

APRIL 14, 2025

Studies from analysts like McKinsey have shown digital twins can reduce waste, accelerate product development, and help companies achieve sustainability goals. With digital twins, workplace optimization strategies enter a new era. Some businesses lease large office spaces, but hybrid teams only use a fraction of the rooms available.

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XR Today - Virtual Reality

NOVEMBER 14, 2022

Companies can use engines from companies like Unity to recreate digital “twins” of products, buildings, and other items, combined with information from various data sources. As companies continue to embrace concepts like the Metaverse and XR for collaboration, production, and ideation, old-fashioned training strategies are no longer suitable.

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Road to VR

MAY 26, 2017

She talks about how the Expedition experiences are designed to be agnostic to any specific age or subject matter, but also independent of specific teaching strategy or philosophy. They’ve been able to reach over 2 million students, and they’ve also been doing a number of research pilot studies with these VR expeditions.

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ARPost

JUNE 11, 2021

Also on the panel were Unity Enterprise Solutions Executive Elizabeth Baron, Holo-Light CMO and co-founder Luis Bollinger, XR Strategist Catherine Henry of MediaMonks, and 8th Wall founder and CEO Erik Murphy-Chutorian. “An See Also: New Extended Reality Study: Bright Future for Immersive Technology in Europe.

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AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. The Evolution of Brand Activations.

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The Ghost Howls

AUGUST 24, 2020

There is a lot at stakes, because if these two companies won’t settle (and I think that they are just firing big shots before finding an agreement), Unreal Engine developers won’t be able to develop properly for Apple XR devices, and they will have all to migrate to Unity. China is launching real name identification in games.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). I’m Chen, General Manager and Chief Editor of VRTUOLUO , also a senior media expert who has dug and studied deeply the XR industry since 2014.

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The Ghost Howls

AUGUST 1, 2020

As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. . “The farm has been plowed, the farm is now ready for seeds” , he adds. The world is ready for the seeds of VR, that will grow as be autiful plants in the upcoming years.

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XR Today - Augmented Reality tag

OCTOBER 19, 2022

Today, we’re looking a little more closely at the benefits of XR in the construction industry, by exploring some of the most innovative case studies published by market-leading vendors. Traditional strategies required employees to travel to different locations to connect with clients and colleagues. Unity and DPR Construction.

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UploadVR Between Realities podcast

JULY 7, 2017

10:15 am – 10:45 am | Keynote: The World’s Most Compelling New Experiences (Unity). Tony Parisi | Head of VR/AR Strategy, Unity. Julie Shumaker | Vice President, Business Development, Unity. Driving marketing strategy and sales development across Time Inc. ’s multi-platform virtual reality brand.

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XR Today - Augmented Reality tag

MAY 29, 2024

However, it can help to have foundational knowledge of: AR development tools: Understanding how platforms like Unity, Unreal Engine, and similar solutions work can be helpful when learning about augmented reality. You’ll learn about the basics of tools like Google Poly and Unity and explore popular use cases for AR.

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XR Today - Mixed Reality tag

APRIL 17, 2023

Frontline workers can now build their applications, edit digital twin scenarios with zero coding, and contribute to optimizing maintenance strategies and training initiatives in a host of scenarios. According to the case study produced by Holo-Light the new work process is now significantly more streamlined and convenient for the engineers.

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The Ghost Howls

OCTOBER 2, 2023

I think Meta hopes to reinvigorate the sales with the new headset… let’s see if this strategy is going to pay off. It is also possible to create your custom spaces to use in Mesh either with a no-code editor or by using Unity to create more personalized and complex scenes.

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XR Today - Augmented Reality tag

OCTOBER 27, 2023

The incoming CEO is a veteran professional in operations, strategy, and marketing, and has a long track record of executing “transformational growth strategies in enterprise and industrial technologies,” Magic Leap noted.

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XR for Business Podcast

NOVEMBER 10, 2020

We studied theoretical physics in Tyrol. And as a theoretical study -- especially on physics -- also, the study is extremely theoretical. You've have case studies that show we saved X amount of time or X amount of money, or made those things? You can simply integrate the stylus as it is in every other Unity application.

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XR for Business Podcast

NOVEMBER 10, 2020

We studied theoretical physics in Tyrol. And as a theoretical study -- especially on physics -- also, the study is extremely theoretical. You've have case studies that show we saved X amount of time or X amount of money, or made those things? You can simply integrate the stylus as it is in every other Unity application.

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XR Today - Mixed Reality tag

DECEMBER 14, 2022

Allen discussed the benefits of immersive learning platforms, citing a company study on the return on investment (ROI) for clients via VR training. ” Such companies included those monitoring brands such as Nike and Gucci, who have adopted their own Metaverse strategies, and find metaverse adoption overwhelming.

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XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

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XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

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XR Today - Mixed Reality tag

APRIL 8, 2025

Additionally, according to some studies , by 2024, more than 75% of enterprises had already adopted digital twin technology for businesses. Enhanced Customer Experiences : Digital twins help companies fine-tune personalization strategies, offer better service packages, and create new value propositions based on data.

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XROM

JULY 18, 2021

Has been at the forefront when it comes to XR, earlier he was VP, Platform Strategy & Dev Community at #HTC and is currently working at Facebook Reality labs. As a customer-focused product strategist, he oversees platform strategies that unify the product category for emerging technologies. 16- Vinay Narayan. 17- Helen Situ.

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The Ghost Howls

SEPTEMBER 27, 2022

The new DRIVE Thor superchip aimed at autonomous vehicles, which companies will be able to use from 2025 Omniverse Cloud , which lets companies use Omniverse completely via cloud rendering even on non-powerful machines A connector to let you use Omniverse with Unity. Rec Room announces Rec Room Studio. If you are confused, well, we all are.

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VeeR VR

JUNE 24, 2018

As someone who studied film and media in college, how has your education shaped your career? Film school always felt like studying history: the rules were written by these folks (mostly white men), way back then. Was there any strategy, inspiration or new techniques you've include in this production?

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XR for Business Podcast

JUNE 24, 2019

Alan: So with that, what is one of the best use cases or case studies of virtual, augmented, or mixed reality that you’ve seen to date? The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. Things like Unity developer or 3D modeller and stuff like that.

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XR for Business Podcast

JUNE 24, 2019

Alan: So with that, what is one of the best use cases or case studies of virtual, augmented, or mixed reality that you’ve seen to date? The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. Things like Unity developer or 3D modeller and stuff like that.

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The Ghost Howls

JANUARY 27, 2020

It is not the classical zombie waves shooter game: you have to take decisions, explore the city to find items, and have a good strategy to complete your tasks before the sun sets and horde of zombies kill you. Unity changes how it handles XR Plugins. More info (Announcement by Unity Technologies) More info (Comment by Upload VR).

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XR for Business Podcast

JANUARY 13, 2020

And so what we’re doing is consulting on how can they build the team without building a huge team, or whether you need a 3D model or maybe you need a Unity expert. You need somebody who understands Unreal or Unity. Give us an example of a case study that you want to share. We do projects on the Go. Alan: We really have.

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XR for Business Podcast

JANUARY 13, 2020

And so what we’re doing is consulting on how can they build the team without building a huge team, or whether you need a 3D model or maybe you need a Unity expert. You need somebody who understands Unreal or Unity. Give us an example of a case study that you want to share. We do projects on the Go. ” John: [laughs].

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The Ghost Howls

JUNE 6, 2022

Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. Galea has been studied to become the gold standard for BCIs in VR, but this comes together with the gold price of $22,500. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t.

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XR for Business Podcast

JUNE 24, 2019

Alan: So with that, what is one of the best use cases or case studies of virtual, augmented, or mixed reality that you’ve seen to date? The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. Things like Unity developer or 3D modeller and stuff like that.

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XR for Business Podcast

JANUARY 13, 2020

And so what we're doing is consulting on how can they build the team without building a huge team, or whether you need a 3D model or maybe you need a Unity expert. You need somebody who understands Unreal or Unity. Give us an example of a case study that you want to share. We've moved from an era of "Can we do that?" Alan: Yes.

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XR for Business Podcast

NOVEMBER 1, 2019

He’s the marketing director of Insta360 and leads North American marketing strategy, partnerships and communication efforts. And so that this is kind of like a universal case study as well that’s coming out right now. They used to actually just build virtual experiences and it would use gaming engines like Unity and Unreal.

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XR for Business Podcast

NOVEMBER 1, 2019

He’s the marketing director of Insta360 and leads North American marketing strategy, partnerships and communication efforts. And so that this is kind of like a universal case study as well that’s coming out right now. They used to actually just build virtual experiences and it would use gaming engines like Unity and Unreal.

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The Ghost Howls

JUNE 29, 2020

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. PwC and Talespin have performed a long study on the use of VR for soft skills training (in particular about biases).

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XR for Business Podcast

DECEMBER 18, 2019

And once that starts to catch steam, every company in the world is going to have to have an exit strategy. And so that’s a case study, I guess, in how things can go the opposite direction at some sort of conventional wisdom. But I think first that is sort of talking about what’s happened.

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XR for Business Podcast

DECEMBER 18, 2019

And once that starts to catch steam, every company in the world is going to have to have an exit strategy. And so that’s a case study, I guess, in how things can go the opposite direction at some sort of conventional wisdom. But I think first that is sort of talking about what’s happened.

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XR for Business Podcast

NOVEMBER 1, 2019

He's the marketing director of Insta360 and leads North American marketing strategy, partnerships and communication efforts. And so that this is kind of like a universal case study as well that's coming out right now. They used to actually just build virtual experiences and it would use gaming engines like Unity and Unreal.

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