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XR Technology for Industry According to Unity’s Andre Gauthier

ARPost

While missing the social aspect is regrettable, the meat of the XR technology event is hearing people talk, and that can be done from anywhere. That means that we have special access to the speakers from the XR technology industry. What Is Unity? The name “ Unity ” probably sounds familiar to you. More Buzz Around Unity.

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VR Veteran Tony Parisi is Leading Unity’s AR & VR Strategy Beyond Gaming

Road to VR

The keynote from Unity’s Vision VR/AR Summit yesterday showcased just how far Unity is reaching into non-gaming content when it comes to augmented and virtual reality. The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate.

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Unity’s Latest Trends Report Declares 2020 Will Be A Breakthrough Year For VR And AR

VRScout

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” , a report published today by Unity Technologies where 15 industry experts (yours truly among them) outline how mixed reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work. .

Trends 541
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Varjo Reality Cloud Supports Unity, Unreal Engine

XR Today - Virtual Reality

The enterprise-grade immersive software-as-a-service (SaaS) now supports RT3D design projects from Unity and Unreal Engine 5 (UE5). The platform now supports design projects running on Unity and UE5, streaming VR/XR content at human eye resolution. The Unity and UE5 RT3D engines power several enterprise-grade services.

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The XR Week Peek (2024.12.16): Android XR announced, Samsung headset showcased, and more!

The Ghost Howls

Developers can already access a preview of the development environment for native, Unity, WebXR. The only announced content is the G-suite and some games like Demeo or Vacation Simulator, but more is to come.

Samsung 376
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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

One Nissan execution used to showcase its Pro Pilot technologies resulted in 8 times higher engagement than rich media benchmarks, 5.8 Spicing Up Your Ad Strategy Without Spending More. It doesn’t require a new ad strategy, so the uptake can be quick. The user isn’t a passive receiver of advertisement, but an active participant.

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Enterprise XR is Coming of Age

Tech Trends VR

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.

Trends 377