Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.

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Trends Unity Study Industry 377

ARPost

OCTOBER 28, 2021

The users can find strategies, tutorials, and even code snippets that they can include in their own work. Accessibility Options and Tools for Everyone, Including Disabled Developers. It not only helps developers create accessible apps, but also offers helpful resources for disabled developers, such as: Development tools.

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Augmented Reality Unreal Tools Unity 380

ARPost

AUGUST 17, 2022

Company executives shared cutting-edge technology that NVIDIA is releasing to transform graphics processing and provide creative tools to help companies embrace the metaverse reality. Some tools to create this seemingly complex technology include Audio2Face and Audio2Emotion, AI models that create facial animation in sync with voices.

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Simulation Tools Conference Industry 396

XR Today - Mixed Reality tag

DECEMBER 20, 2024

Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity. Android XR and Gemini: The AI/XR Connection One of the reasons Google believes now is the perfect time for an XR revolution, is that it has an incredible selection of AI-powered tools to offer developers.

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XR Today - Virtual Reality

OCTOBER 20, 2022

Adobe Substance 3D is a suite of powerful real-time 3D (RT3D) creation tools that enable developers to design Metaverse elements and isolated immersive content. Extra Tools for Collaboration. Adobe is also bringing 2D multitasking tools to Meta’s VR headsets.

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Tools Virtual Environment Virtual Reality Unity 303

AR Insider

OCTOBER 16, 2019

Seeing that revenue and doubling down on it, Facebook, Snapchat and a few others are increasingly catering to brands with tools to lower barriers for AR lens creation and capability. So it includes game engines like Unity, AR experience creation like Amazon Sumerian, or Web AR enablement like 8th Wall. billion by 2023.

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Strategy AR Trends Amazon 175

AR Insider

NOVEMBER 24, 2020

These campaign strategies include AR-based games; experiences that link to a product page; experiences that drive high “dwell-times”; or other indicators of consumer engagement. As for campaign strategy, Miller Coors launched the AR portal two weeks before the holiday to boost awareness. One such example comes from Miller Lite’s St.

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Case Study Study AR Strategy 392

XR Today - Mixed Reality tag

AUGUST 9, 2022

Unity Technologies has teamed up with Microsoft Azure to add the former’s Create Solutions to the Cloud, allowing users to distribute games across Windows and Microsoft Xbox systems. We believe that this cloud enablement will make it easy for creators around the world to collaborate seamlessly.

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Unity Microsoft Machine Learning Canada 138

The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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Unity Retail Eye Tracking Simulation 371

AR Insider

NOVEMBER 13, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. And with AR-as-a-service, enterprises pay for tools to develop AR. This democratizes advanced AR capabilities like graphics creation and includes tools like Unity , Amazon Sumerian and 8th Wall. billion by 2023.

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AR Data Survey Tools 350

Road to VR

APRIL 20, 2020

Hubs developer Greg Fodor reasons in a recently published post that a global metaverse is most likely to succeed if it’s a genuine part of the Web; it’s that principle which has been guiding the strategy and development of Hubs. SEE ALSO Mozilla Updates the Unity WebXR Exporter to Run VR Apps in the Browser.

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Government Tools Unity Strategy 363

XR Today - Augmented Reality tag

OCTOBER 14, 2024

At the heart of our platform strategy is developing common global core capabilities that are built once and deployed across Walmart U.S., Walmart is now using its Immersive Commerce APIs for alpha testing with Unity and it will leverage the APIs to launch a new experience with ZEPETO. Sam’s Club and Walmart International. “As

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Immersion AR Retail Mexico 123

AR Insider

FEBRUARY 4, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. It includes the examples above in that various enterprises are using AR tools to build things for their customers. These are the tools that democratize the creation of 3D graphical assets for spatial experiences.

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AR Tools Retail Examples 334

XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. How Does Google’s Geospatial Creator for Unity Work? Currently, Google’s Geospatial Creator for Unity offers visualisations of more than 2,500 cities in 49 nations.

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Unity Google AR Magic Leap 124

AR Insider

JULY 21, 2020

P icking up where we left off in examining Niantic’s business strategy, its biggest move may be yet to come. These include tools that work towards democratizing advanced AR capability for developers. Examples include Unity, Adobe Aero and 8th Wall. It includes some of its data and takeaways.

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AR Machine Learning Amazon Architecture 375

XR Today - Virtual Reality

JUNE 20, 2022

Today, in a world where companies can’t always create the in-person interactions required to leave a lasting impression on their customer, XR represents a powerful promotional tool. Autoliv and Unity. Arksen, Varjo and Unity. Still not sure what XR in advertising could be capable of?

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Case Study Study Unity North America 246

XR Today - Mixed Reality tag

MARCH 27, 2025

This update makes OpenXR the recommended framework for creating immersive experiences across Unity, Unreal, and Godot. Other features of the Meta XR Core SDK Version 74.1 Meta Unleashes OpenXR As Standard Gaming Development Path Meta is set to introduce a new level of development freedom this week with the release of its v74 SDK.

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Strategy Tools AR Unity 102

XR Today - Virtual Reality

OCTOBER 14, 2022

Step 1: Plan a Comprehensive XR Strategy. To take full advantage of this new technology, business leaders need to ensure they have a comprehensive plan in place for how they’ll leverage immersive tools. Virtual Reality tools can provide phenomenal digital environments where users can collaborate, explore, create, and communicate.

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Immersion Software Tools Hardware 301

XR Today - Virtual Reality

MARCH 20, 2023

In the last few years, we’ve seen virtual reality transform from a novel concept connected to the gaming and entertainment space to a crucial corporate tool. Become familiar with commonly used tools: Like most designers, VR designers will need to be familiar with graphic design, audio editing, and similar tools.

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How To Virtual Reality Software Unreal 246

XR Today - Virtual Reality

NOVEMBER 29, 2022

Unity and Deckers. The company decided to leverage the services of RestAR and Unity to scan and render physical products in a digital environment. Using the RestAR and Unity landscape, Decker’s global sales representatives have been able to start presenting 3D samples to buyers in virtual showrooms. Meta and Lacoste.

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Case Study Retail Study Magic Leap 325

The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Nano-tech wants to be the Nanite of Unity. See Unity running on Quest. A very subtle nerd joke about all the mess made by the Unity CEO this week (Thanks Mati for the tip!).

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Magic Leap Apple Unity Machine Learning 455

The Ghost Howls

MARCH 20, 2024

It was pretty cool using it inside a discotheque The tools we had were very limited: the Vive Focus had just a Snapdragon 835 processor, the image was black and white and low-resolution, we had to do everything at the Unity software level, and we had no environment understanding. in the toilet).

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Leap Motion Data Tools Unity 442

XR Today - Virtual Reality

OCTOBER 26, 2022

The G1 device comes with a rich software development kit (SDK), enabling clients to integrate the HaptX brand of realistic feedback into custom immersive applications using Unreal Engine and Unity. The HaptX SDK contains tools to control G1’s feedback and input while a user is within an immersive application.

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Haptic Unreal Hand tracking Virtual Reality 246

UploadVR Between Realities podcast

NOVEMBER 1, 2016

Unity closed out its Unite 2016 Keynote in Los Angeles today with a huge focus on VR. Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. “We want you to make all your VR and AR with Unity,” he said, promising renewed investment in the industry.

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Unity Los Angeles San Francisco Unreal 100

VRScout

AUGUST 31, 2017

AR Museum, which was built with the Unity 5.5 Visual artwork is a huge part of Disney’s marketing strategy, and the company is not hiding their embrace of mixed reality. Or perhaps you’d relate more with Van Gogh’s Starry Night , if it had less blues and more greens—all with the tap of a finger.

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AR Augmented Reality Unity Strategy 317

XR Today - Mixed Reality tag

JANUARY 28, 2025

The Horizon marketplace offers access to a huge range of intuitive tools for productivity, product design (CAD development), and collaboration. There are pre-built Meta Quest productivity tools, like Horizon Workrooms (though they lack extensive collaboration features ). Training retail staff is another valuable application.

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Training Retail Eye Tracking Tools 109

XR Today - Mixed Reality tag

JANUARY 18, 2023

Digital twins have empowered massive tech giants in recent years, offering them cutting-edge tools to enhance operations. The digital twin system actively monitors over 500,000 networking tools, including antennae and visualised data, to remotely inspect base stations before conducting on-site work. PHOTO: Vodafone/ ArcGIS.

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Strategy Data Turkey Miami 111

The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. We are still waiting for in-device tools, though. Image by Unity Technologies).

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Machine Learning Eye Tracking Unity Hardware 427

XR Today - Virtual Reality

NOVEMBER 14, 2022

Companies can use engines from companies like Unity to recreate digital “twins” of products, buildings, and other items, combined with information from various data sources. The same tools make moving around and interacting with experiences in any XR world feel more streamlined and organic.

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Eye Tracking Training Hand tracking Strategy 246

Road to VR

JUNE 21, 2018

These changes will be immediately available to native VR app developers on Mojave, and are likely to eventually see support in development tools like Unity and Unreal Engine.

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Apple Unreal Architecture Unity 279

ARPost

DECEMBER 23, 2021

The session, co-hosted by Dude Perfect Chief Strategy Officer Jordan Harbbertson, concluded with the opening of the auction for the first Dude Perfect NFT minted with Seek with proceeds to benefit the VR/AR Association. To him, that includes AR content creation tools, the AR Cloud, spatial computing, and consumer AR glasses.

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AR Virtual World Education North America 431

The Ghost Howls

DECEMBER 29, 2021

Prior to co-founding holoride, I was working in various fields such as product marketing, development, and strategy at the German car manufacturer Audi. Following this announcement, we partnered with Unity and Audi and for a US roadshow that brought us from Los Angeles to San Francisco. Can you tell us more about it?

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Entertainment Technology Unity Immersion 454

Road to VR

MAY 26, 2017

She talks about how the Expedition experiences are designed to be agnostic to any specific age or subject matter, but also independent of specific teaching strategy or philosophy. SEE ALSO For Google, the Future of VR Is on the Open Web with WebVR & WebAR.

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Education Immersion Google AR 257

XR Today - Virtual Reality

SEPTEMBER 13, 2024

Virtual reality is quickly becoming a mainstream technology, not just for consumers, but for businesses investing in new strategies for immersive collaboration , too. There’s plenty of great software available for developers who want to build impressive virtual worlds, like the Unity and Unreal kits. We need incredible content.

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Virtual Reality How To Real Estate Software 297

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. This is exactly what Lowe’s is doing with its Holoroom.

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AR Examples Data Head Mounted Display 402

XR Today - Virtual Reality

DECEMBER 22, 2022

Thanks to international economic challenges and perceived pressure on Meta’s core business strategies led to broad media scepticism concerning the company’s extended reality (XR) goals. The Menlo Park-based firm is now repackaging its remote communications solution as a productivity tool.

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Immersion Tools Technology Virtual Reality 315

The Ghost Howls

SEPTEMBER 9, 2024

Experience with 3D content creation is a plus, and you’ll have the opportunity to learn and work with AR design. Senior Unity Developer Join our Unity team and be at the forefront of innovation in the global mobile-AR industry.

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Asia Europe Samsung Unity 384