ARPost

APRIL 13, 2020

We didn’t have to shake the tree very hard to find someone that we were excited to talk to but we couldn’t pass up the opportunity to talk with the good folks at Unity. What Is Unity? The name “ Unity ” probably sounds familiar to you. Unity is the platform that makes this world a reality. More Buzz Around Unity.

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Technology Industry Unity Augmented Reality 345

The Ghost Howls

DECEMBER 16, 2024

Developers can already access a preview of the development environment for native, Unity, WebXR. The only announced content is the G-suite and some games like Demeo or Vacation Simulator, but more is to come.

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VRScout

NOVEMBER 17, 2019

Learn the ins-and-outs of Unity development and have your project reviewed by Oculus experts. From the initial prototyping stages to testing and final submissions, students will be guided through every stage of VR development for Oculus Rift/Rift S and Oculus Quest headsets on the Unity platform. Image Credit: Oculus, Unity.

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ARPost

JULY 10, 2020

Spicing Up Your Ad Strategy Without Spending More. It doesn’t require a new ad strategy, so the uptake can be quick. See Also: 63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds. While it won’t require a full new strategy, it will have to spur innovative tactical thinking.

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Google Real Estate Strategy AR 466

VRScout

JUNE 5, 2017

” SteamVR will also be joined on Mac systems by the Unreal and Unity video game engines, all tying directly into today’s newly announced Metal 2 video-processing API. Apple’s senior vice president of software engineering Craig Federighi took the stage and confirmed that “Valve is bringing SteamVR to Mac.”

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VRScout

OCTOBER 10, 2020

With an unrivalled price point, the ZapBox kit includes controllers, two phone camera adaptors, world anchors, a content library of both pre-released and original experiences, and a Unity plugin for developers. Inspired by Google’s cardboard headset, ZapBox was conceived in 2014 as a way to meet consumers where they were at.

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Unity AR Strategy Samsung 383

Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.

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Trends Unity Study Industry 377

XR Today - Virtual Reality

OCTOBER 5, 2022

Meta recently announced the arrival of a popular architectural tool “ Unity Reflect ” in the Meta Quest environment for 2022. One of the most popular platforms available for developing software crucial to the building and project development environment in the AEC world, is Unity.

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XR Today - Mixed Reality tag

AUGUST 4, 2022

Unity Technologies has formed a strategic partnership with Capgemini to offer consultations to firms seeking metaverse solutions, the latter revealed on Wednesday. Unity-Capgemini Partnership Focus Areas. Provide support for business and solution development, sales initiatives with experts and knowledge from both Capgemini and Unity.

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AR Insider

NOVEMBER 24, 2020

These campaign strategies include AR-based games; experiences that link to a product page; experiences that drive high “dwell-times”; or other indicators of consumer engagement. As for campaign strategy, Miller Coors launched the AR portal two weeks before the holiday to boost awareness. One such example comes from Miller Lite’s St.

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Case Study Study AR Strategy 387

XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. How Does Google’s Geospatial Creator for Unity Work? Currently, Google’s Geospatial Creator for Unity offers visualisations of more than 2,500 cities in 49 nations.

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XR Today - Virtual Reality

JUNE 20, 2022

Autoliv and Unity. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. In 2021, the company decided to double down on its strategy to convey a sense of serenity and clam to customers, by launching a new VR experience based on the ambience of nature.

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ARPost

OCTOBER 25, 2022

The HaptX SDK also features updates including multi-user support and an API to bring in C++ assets in addition to Unity and Unreal Engine that were already supported via plugins. Organizations developing their metaverse strategy now have a solution for touch feedback so effective, their jobs can depend on it.”. The Evolution of HaptX.

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Haptic Unreal Unity Strategy 409

XR Today - Mixed Reality tag

DECEMBER 20, 2024

Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity. For instance, Unity is one of the first companies supporting Android XR, and developers can create experiences for the OS using all of Unitys technologies.

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Google Magic Leap Samsung Unity 122

The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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Unity Retail Eye Tracking Simulation 365

VRScout

OCTOBER 26, 2022

The device also includes a variety of plugins for Unity and Unreal Engine, as well as a C++ API. Michaels adds, “Organizations developing their metaverse strategy now have a solution for touch feedback so effective, their jobs can depend on it.” For a limited time, organizations can pre-order one pair of gloves for $5,495.

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Haptic Machine Learning Unreal Unity 446

Road to VR

FEBRUARY 25, 2017

Unity’s Tony Parisi weighs in on how we might come to find it. Today we hear from Tony Parisi, Head of VR & AR at Unity. He is currently Head of VR and AR at Unity Technologies, where he oversees the company’s strategy for virtual and augmented reality. Tony Parisi.

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The Ghost Howls

DECEMBER 27, 2021

I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. Then, it guarantees that there is an open-source alternative to Unity and Unreal, so if in the future Meta wants to build its own engine, it could start doing that by forking Godot.

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Unity Oculus Virtual Reality Gaming 511

ARPost

DECEMBER 1, 2022

For the first time in a long time, I found that I was thinking about the game with the headset off – trying to come up with a strategy for how to defeat the boss while I wasn’t actually in the game. We’re definitely going to add this to every game we produce … if we’re able to put this out as a Unity asset, we will.

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Gaming Phoenix Controllers Strategy 424

The Ghost Howls

JUNE 29, 2020

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Unity Learn Premium is permanently free. Do you want to learn Unity for your next big AR/VR app? Take your course on Unity now!

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Google Oculus AR Unity 486

Road to VR

SEPTEMBER 16, 2019

Play Offensively or Defensively… Should you use skill with weapons to fight back the DroneCorp onslaught, or should you use strategy to place traps to most effectively stop the drones in their tracks? Balance your preferred gameplay style against your resources during fun, fast paced action! Why not both?

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Construction Gaming Unity HTC 277

The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Nano-tech wants to be the Nanite of Unity. See Unity running on Quest. A very subtle nerd joke about all the mess made by the Unity CEO this week (Thanks Mati for the tip!).

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Magic Leap Apple Unity Machine Learning 454

The Ghost Howls

JANUARY 27, 2020

It is not the classical zombie waves shooter game: you have to take decisions, explore the city to find items, and have a good strategy to complete your tasks before the sun sets and horde of zombies kill you. Unity changes how it handles XR Plugins. More info (Announcement by Unity Technologies) More info (Comment by Upload VR).

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Samsung Survey Unity Oculus 479

Road to VR

JUNE 12, 2023

Do I understand the strategy to strike a different cord as an XR business owner? Apple could have embraced a dual launch strategy with a rich and proven catalog of best selling VR games, perfectly tuned to onboard a completely new audience to XR. Absolutely. Does it frustrate me as a VR-centric studio owner? You bet it does.

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Apple AR Gaming Hand tracking 348

UploadVR Between Realities podcast

NOVEMBER 1, 2016

Unity closed out its Unite 2016 Keynote in Los Angeles today with a huge focus on VR. Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. “We want you to make all your VR and AR with Unity,” he said, promising renewed investment in the industry.

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The Ghost Howls

OCTOBER 7, 2024

It’s not clear what the effects of this strategy change will be: for now, Apple seems still interested in providing a cheaper Vision Pro and also in investigating the release of smartglasses. Funny link This is too funny to watch!

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XR Today - Virtual Reality

NOVEMBER 29, 2022

Unity and Deckers. The company decided to leverage the services of RestAR and Unity to scan and render physical products in a digital environment. Using the RestAR and Unity landscape, Decker’s global sales representatives have been able to start presenting 3D samples to buyers in virtual showrooms.

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Case Study Retail Study Magic Leap 323

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. In this blog, I told you about the Finnish Metaverse Strategy , but I’ve heard that also The Netherlands and Korea are bullish on this new technology.

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XR Today - Virtual Reality

OCTOBER 20, 2022

It increases Substance’s accessibility for novices and professionals, an essential strategy at the company’s core. Adobe also sustains third-party support by offering Substance as a plug-in for RT3D engines like Unity. Adobe also offers an extensive asset library to lower the barrier to entry for XR design.

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ARPost

AUGUST 17, 2022

The NVIDIA Omniverse platform’s latest version will have upgraded core technologies and connections to commonly used metaverse building tools like Unity, Autodesk, Blender, SimScale, Siemens JT, and many others. strategies. NVIDIA Omniverse Extensions.

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Simulation Tools Conference Industry 396

AR Insider

JULY 10, 2020

” Cohesive 3D Strategy. Another route for AR advertising and commerce that’s gaining recognition is Unity in-game advertising. “You need to have a cohesive 3D strategy to win. Its network reaches 1.7 billion people and is increasingly used for in-game interstitial ads that are AR-enabled. .”

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The Ghost Howls

AUGUST 2, 2024

App Lab has been a step forward from the previous publication strategy by Meta, which was about having only a hyper-curated official store. I did this procedure with “The Unity Cube” , my most famous application. like Gorilla Tag did) or you were already famous somehow (like Roblox did).

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The Ghost Howls

JUNE 6, 2022

Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. A full reveal (or even a launch) is unlikely but not completely excluded.

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Sony Apple Gaming Magic Leap 481

XR Today - Virtual Reality

OCTOBER 26, 2022

The G1 device comes with a rich software development kit (SDK), enabling clients to integrate the HaptX brand of realistic feedback into custom immersive applications using Unreal Engine and Unity. metaverse strategy now have a solution for touch feedback so effective, their jobs can depend on it. Organizations developing their.

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Haptic Unreal Hand tracking Virtual Reality 246

The Ghost Howls

APRIL 1, 2024

RecRoom without kids For us developers, there will be a dedicated Unity SDK at launch , with the Unreal one following a few months later. I asked my sources what “Cyberspace” means and what is the difference with the other terms and I’ve been told that here Valve is using a strategy similar to the one by Apple.

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Leap Motion Apple Controllers Virtual Reality 466

Road to VR

APRIL 20, 2020

Hubs developer Greg Fodor reasons in a recently published post that a global metaverse is most likely to succeed if it’s a genuine part of the Web; it’s that principle which has been guiding the strategy and development of Hubs. SEE ALSO Mozilla Updates the Unity WebXR Exporter to Run VR Apps in the Browser.

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Government Tools Unity Strategy 363

Road to VR

JULY 29, 2019

Simply put, OpenXR is a technical foundation for interoperability, but business decisions still dictate content, device, and platform strategy. Other companies who are officially part of the group responsible for developing OpenXR—like AMD, ARM, NVIDIA, HTC, Valve, Unity, and others—voiced support for the 1.0 OpenXR 1.0

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