ARPost

JULY 10, 2020

Spicing Up Your Ad Strategy Without Spending More. It doesn’t require a new ad strategy, so the uptake can be quick. See Also: 63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds. While it won’t require a full new strategy, it will have to spur innovative tactical thinking.

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Google Real Estate Strategy AR 466

VRScout

JUNE 5, 2017

” SteamVR will also be joined on Mac systems by the Unreal and Unity video game engines, all tying directly into today’s newly announced Metal 2 video-processing API. Apple’s senior vice president of software engineering Craig Federighi took the stage and confirmed that “Valve is bringing SteamVR to Mac.”

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Apple Unreal HTC Unity 373

VRScout

OCTOBER 10, 2020

With an unrivalled price point, the ZapBox kit includes controllers, two phone camera adaptors, world anchors, a content library of both pre-released and original experiences, and a Unity plugin for developers. Inspired by Google’s cardboard headset, ZapBox was conceived in 2014 as a way to meet consumers where they were at.

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Unity AR Strategy Samsung 383

Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.

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Trends Unity Study Industry 377

XR Today - Mixed Reality tag

AUGUST 4, 2022

Unity Technologies has formed a strategic partnership with Capgemini to offer consultations to firms seeking metaverse solutions, the latter revealed on Wednesday. Unity-Capgemini Partnership Focus Areas. Provide support for business and solution development, sales initiatives with experts and knowledge from both Capgemini and Unity.

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Unity San Francisco Groups Industry 124

AR Insider

NOVEMBER 24, 2020

These campaign strategies include AR-based games; experiences that link to a product page; experiences that drive high “dwell-times”; or other indicators of consumer engagement. As for campaign strategy, Miller Coors launched the AR portal two weeks before the holiday to boost awareness. One such example comes from Miller Lite’s St.

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Case Study Study AR Strategy 389

XR Today - Virtual Reality

OCTOBER 5, 2022

Meta recently announced the arrival of a popular architectural tool “ Unity Reflect ” in the Meta Quest environment for 2022. One of the most popular platforms available for developing software crucial to the building and project development environment in the AEC world, is Unity.

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Construction Magic Leap Unity Architecture 325

ARPost

OCTOBER 25, 2022

The HaptX SDK also features updates including multi-user support and an API to bring in C++ assets in addition to Unity and Unreal Engine that were already supported via plugins. Organizations developing their metaverse strategy now have a solution for touch feedback so effective, their jobs can depend on it.”. The Evolution of HaptX.

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Haptic Unreal Unity Strategy 409

XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. How Does Google’s Geospatial Creator for Unity Work? Currently, Google’s Geospatial Creator for Unity offers visualisations of more than 2,500 cities in 49 nations.

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Unity Google AR Magic Leap 118

VRScout

OCTOBER 26, 2022

The device also includes a variety of plugins for Unity and Unreal Engine, as well as a C++ API. Michaels adds, “Organizations developing their metaverse strategy now have a solution for touch feedback so effective, their jobs can depend on it.” For a limited time, organizations can pre-order one pair of gloves for $5,495.

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Haptic Machine Learning Unreal Unity 446

Road to VR

FEBRUARY 25, 2017

Unity’s Tony Parisi weighs in on how we might come to find it. Today we hear from Tony Parisi, Head of VR & AR at Unity. He is currently Head of VR and AR at Unity Technologies, where he oversees the company’s strategy for virtual and augmented reality. Tony Parisi.

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Unity AR San Francisco Virtual Reality 252

ARPost

DECEMBER 1, 2022

For the first time in a long time, I found that I was thinking about the game with the headset off – trying to come up with a strategy for how to defeat the boss while I wasn’t actually in the game. We’re definitely going to add this to every game we produce … if we’re able to put this out as a Unity asset, we will.

Gaming 424

Gaming Phoenix Controllers Strategy 424

Road to VR

SEPTEMBER 16, 2019

Play Offensively or Defensively… Should you use skill with weapons to fight back the DroneCorp onslaught, or should you use strategy to place traps to most effectively stop the drones in their tracks? Balance your preferred gameplay style against your resources during fun, fast paced action! Why not both?

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Construction Gaming Unity HTC 276

XR Today - Virtual Reality

JUNE 20, 2022

Autoliv and Unity. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. In 2021, the company decided to double down on its strategy to convey a sense of serenity and clam to customers, by launching a new VR experience based on the ambience of nature.

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Case Study Study Unity North America 223

Road to VR

JUNE 12, 2023

Do I understand the strategy to strike a different cord as an XR business owner? Apple could have embraced a dual launch strategy with a rich and proven catalog of best selling VR games, perfectly tuned to onboard a completely new audience to XR. Absolutely. Does it frustrate me as a VR-centric studio owner? You bet it does.

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Apple AR Gaming Hand tracking 350

UploadVR Between Realities podcast

NOVEMBER 1, 2016

Unity closed out its Unite 2016 Keynote in Los Angeles today with a huge focus on VR. Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. “We want you to make all your VR and AR with Unity,” he said, promising renewed investment in the industry.

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Unity Los Angeles San Francisco Unreal 100

The Ghost Howls

OCTOBER 22, 2024

More info (Vive Focus Vision hands-on) More info (Vive Focus Vision teardown) Unity launches Unity 6 Unity has finally launched its new version: Unity 6. Unity 6 is bringing many new features that are helping with cutting-edge technologies like XR and AI.

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Unity Europe Hand tracking Tips 276

The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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Unity Retail Eye Tracking Simulation 300

The Ghost Howls

DECEMBER 27, 2021

I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. Then, it guarantees that there is an open-source alternative to Unity and Unreal, so if in the future Meta wants to build its own engine, it could start doing that by forking Godot.

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Unity Oculus Virtual Reality Gaming 434

The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Nano-tech wants to be the Nanite of Unity. See Unity running on Quest. A very subtle nerd joke about all the mess made by the Unity CEO this week (Thanks Mati for the tip!).

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Magic Leap Apple Unity Machine Learning 395

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. In this blog, I told you about the Finnish Metaverse Strategy , but I’ve heard that also The Netherlands and Korea are bullish on this new technology.

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Trends Apple Google Unity 411

The Ghost Howls

JUNE 29, 2020

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Unity Learn Premium is permanently free. Do you want to learn Unity for your next big AR/VR app? Take your course on Unity now!

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Google Oculus AR Unity 410

ARPost

AUGUST 17, 2022

The NVIDIA Omniverse platform’s latest version will have upgraded core technologies and connections to commonly used metaverse building tools like Unity, Autodesk, Blender, SimScale, Siemens JT, and many others. strategies. NVIDIA Omniverse Extensions.

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Simulation Tools Conference Industry 396

AR Insider

JULY 10, 2020

” Cohesive 3D Strategy. Another route for AR advertising and commerce that’s gaining recognition is Unity in-game advertising. “You need to have a cohesive 3D strategy to win. Its network reaches 1.7 billion people and is increasingly used for in-game interstitial ads that are AR-enabled. .”

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AR Google Strategy Education 352

The Ghost Howls

JANUARY 27, 2020

It is not the classical zombie waves shooter game: you have to take decisions, explore the city to find items, and have a good strategy to complete your tasks before the sun sets and horde of zombies kill you. Unity changes how it handles XR Plugins. More info (Announcement by Unity Technologies) More info (Comment by Upload VR).

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Samsung Survey Unity Oculus 419

XR Today - Virtual Reality

NOVEMBER 29, 2022

Unity and Deckers. The company decided to leverage the services of RestAR and Unity to scan and render physical products in a digital environment. Using the RestAR and Unity landscape, Decker’s global sales representatives have been able to start presenting 3D samples to buyers in virtual showrooms.

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Case Study Retail Study Magic Leap 281

XR Today - Virtual Reality

OCTOBER 20, 2022

It increases Substance’s accessibility for novices and professionals, an essential strategy at the company’s core. Adobe also sustains third-party support by offering Substance as a plug-in for RT3D engines like Unity. Adobe also offers an extensive asset library to lower the barrier to entry for XR design.

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Tools Virtual Environment Virtual Reality Unity 263

Road to VR

APRIL 20, 2020

Hubs developer Greg Fodor reasons in a recently published post that a global metaverse is most likely to succeed if it’s a genuine part of the Web; it’s that principle which has been guiding the strategy and development of Hubs. SEE ALSO Mozilla Updates the Unity WebXR Exporter to Run VR Apps in the Browser.

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Government Tools Unity Strategy 363

Road to VR

JULY 29, 2019

Simply put, OpenXR is a technical foundation for interoperability, but business decisions still dictate content, device, and platform strategy. Other companies who are officially part of the group responsible for developing OpenXR—like AMD, ARM, NVIDIA, HTC, Valve, Unity, and others—voiced support for the 1.0 OpenXR 1.0

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Microsoft Oculus Groups Magic Leap 277

VRScout

AUGUST 31, 2017

AR Museum, which was built with the Unity 5.5 Visual artwork is a huge part of Disney’s marketing strategy, and the company is not hiding their embrace of mixed reality. Or perhaps you’d relate more with Van Gogh’s Starry Night , if it had less blues and more greens—all with the tap of a finger.

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AR Augmented Reality Unity Strategy 317

AR Insider

APRIL 12, 2021

Apple believes this lawsuit is Epic’s “project liberty” media strategy, despite Epic’s claim regarding the App Store raising prices due to Apple’s share of profit. The Unity Cube is an experiment from developer Tony “SkarredGhost” Vitillo to test the limits of what Oculus will allow into the App Lab program.

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Apple Haptic Eye Tracking California 271

The Ghost Howls

OCTOBER 7, 2024

It’s not clear what the effects of this strategy change will be: for now, Apple seems still interested in providing a cheaper Vision Pro and also in investigating the release of smartglasses. Funny link This is too funny to watch!

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Microsoft Samsung Apple Unity 314

UploadVR Between Realities podcast

FEBRUARY 16, 2017

This opens the Unity window. Detailed strategies and meta game elements are always evolving and changing as the game updates — it is still in Early Access after all. Technical Assistance. First and foremost, Oculus users must disable ASW to ensure a smooth experience in the game. Also, you can hold ALT while opening Onward.

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Tips Strategy Gaming How To 123

Peter Graham

NOVEMBER 13, 2019

While it might seem daunting, Oculus and Unity want to make that process a little easier. Now you can’t just go in cold having never even looked at Unity (a game engine by the way). If you don’t then Unity suggests some introductory courses first, such as an intro to Unity course and an intro to VR tutorial.

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Unity How To Oculus Gaming 74

XR Today - Virtual Reality

OCTOBER 26, 2022

The G1 device comes with a rich software development kit (SDK), enabling clients to integrate the HaptX brand of realistic feedback into custom immersive applications using Unreal Engine and Unity. metaverse strategy now have a solution for touch feedback so effective, their jobs can depend on it. Organizations developing their.

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Haptic Unreal Hand tracking Virtual Reality 215

XR Today - Mixed Reality tag

JANUARY 18, 2023

The company’s Tech 2025 strategy aims to streamline its European operations with automation tools to boost demand across the network when needed. Unity Technologies, the world’s largest platform for real-time 3D content development, also explored the benefits of digital twinning for the enterprise. Predictive Analysis.

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Strategy Data Turkey Miami 99

XR Today - Virtual Reality

MARCH 20, 2023

Gaining an understanding of how certain solutions like Unity and Unreal Engine are used to produce VR experiences will be essential. Graphic design skills: VR designers are responsible for creating unique virtual experiences with a combination of audio, visuals, and even haptic elements.

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