VRScout

DECEMBER 22, 2022

In a new study, 37 children diagnosed with ADHD and 36 children in a control group played EPELI followed by a simple shooting gallery game called Shoot the Target and the results were interesting. “Our partners in Geneva are studying aging-related diseases,” added Project lead Juha Salmitaival.

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VRScout

OCTOBER 24, 2022

Researchers at the Indiana University School of Medicine conducted a study recently showing how VR technology could be used to help those suffering from substance abuse. “The current study demonstrates an implementation readily applied in the clinic and shows promise for facilitating SUD recovery. Credit: Shen, Y.I.,

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AR Insider

JULY 9, 2024

Our latest case study dives in. Biore was able to boost its brand recognition with an AR lens that animated users' beauty routines. What were best practices and tactical takeaways? This post appeared first on AR Insider.

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AR Insider

JANUARY 12, 2021

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Evoking ‘Craveability’ After case studies that focused on upper-funnel AR ad campaigns, we now continue to the mid-funnel.

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AR Insider

SEPTEMBER 13, 2022

Lockheed Martin and Scope AR demonstrate this principle in our latest enterprise AR case study. One industry where AR continues to demonstrate value is aerospace. Not only is assembly complex, but the stakes are high. This post appeared first on AR Insider.

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VRScout

NOVEMBER 9, 2020

Italian researchers worked with 400 participants over a three month period as part of this in depth study. The post Study Shows VR Technology Can Have A Positive Psychological Impact During Lockdown appeared first on VRScout. And that’s a pretty good feeling. Feature Image Credit: Facebook.

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AR Insider

AUGUST 16, 2022

We examine the shopper experience and revenue impact in the latest AR marketing case study. MAC Cosmetics’ New York concept store delivers virtual try-ons via smart mirrors. This post appeared first on AR Insider.

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AR Insider

SEPTEMBER 22, 2022

Our latest case study dives in. Toyota's Accessory Augmented Reality (TAAR) program lets consumers visualize car accessories – maximizing customer lifetime value and tapping into the $46 billion auto accessories market. This post appeared first on AR Insider.

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AR Insider

AUGUST 23, 2022

We examine its ongoing AR endeavors in the latest case study, plucked from a recent ARtillery Intelligence report. How has Boeing deployed AR to streamline aircraft assembly? And how has it achieved real ROI in doing so? This post appeared first on AR Insider.

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AR Insider

AUGUST 9, 2022

Picking up where we left off in last week's report excerpt, we move on to another AR marketing case study. this time from Dior. How did it raise awareness and sales of its new sneakers using AR visualization? we dive in. This post appeared first on AR Insider.

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AR Insider

OCTOBER 11, 2022

After covering AR's role in healthcare and aerospace, our latest case study turns attention to semiconductors. Like those other industries, the chip sector is primed for AR because fabrication involves intricate industrial processes. This post appeared first on AR Insider.

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AR Insider

MAY 17, 2022

We dive into the latest case study from NextTech AR solutions, showing the technology's capacity to elevate customer confidence and conversions. Where is AR proving its ability to boost eCommerce performance? This post appeared first on AR Insider.

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AR Insider

OCTOBER 18, 2022

Our latest case study dives in. AR isn’t just applied to a range of business verticals – everything from aerospace to automotive – but also horizontal functions. One that continues to develop in AR applicability is welding. This post appeared first on AR Insider.

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AR Insider

MAY 10, 2022

To show rather than tell, we dive into a case study from Home Depot's Web AR execution. Picking up where we left off in examining Web AR opportunities and strategies, what are proof points for the technology? This post appeared first on AR Insider.

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ARVR

OCTOBER 31, 2022

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies, Vol 2. Culture & Comfort Many case studies we’ve examined in this series focus on AR’s ability to offer line-of-site guidance. We’ve excerpted it below, featuring Peterbilt’s AR deployment.

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AR Insider

MAY 14, 2024

To celebrate the film release of Sing 2, Universal Pictures looked to TikTok to create an interactive campaign utilizing AR effects. What were results and, best practices, and strategic takeaways? This post appeared first on AR Insider.

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ARPost

NOVEMBER 25, 2021

The company recently partnered with YouGov to release a study on online retail during the pandemic , and has also expanded its offerings for 3D and AR assets. The study found that, generally, brick-and-mortar is the preferred shopping channel for essential items while online shopping is the preferred shopping channel for discretionary items.

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AR Insider

APRIL 23, 2024

Swisscom wanted to promote the launch of its new “blue” line of consumer services, such as mobile data plans. So it turned to AR. What were the results and strategic takeaways for AR marketing best practices? This post appeared first on AR Insider.

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AR Insider

JANUARY 30, 2024

Polaroid Eyewear wanted to expose its new Gummy collection of flexible rubber-framed sunglasses. So it created an AR try-on experience that showcased this signature design. We break down results and lessons. This post appeared first on AR Insider.

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AR Insider

SEPTEMBER 19, 2024

They say that necessity is the mother of invention. That phrase applies to Meuy Xaimuangmonh's work in designing a system to address his own motion sickness issues in VR. He tells his story and takeaways. This post appeared first on AR Insider.

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AR Insider

AUGUST 21, 2024

What are best practices for enterprises to implement XR and realize strong ROI? This is the topic of ARtillery Intelligence’s recent report and the focus of the latest AR Briefs episode. We have the video and takeaways. This post appeared first on AR Insider.

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AR Insider

DECEMBER 7, 2023

Consumer brands continue to develop AR marketing playbooks. The latest to land on our radar is Chobani, and its halloween AR campaign that brought the holiday spirit to life. We look at the execution and results. This post appeared first on AR Insider.

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AR Insider

JULY 12, 2022

To emulate the clarifying and high-contrast effects of its eyewear, Bollé looked to AR. Working with M7 Innovations, it engineered an AR experience that achieved elevated ROI metrics. We examine results & takeaways in the latest report excerpt. This post appeared first on AR Insider.

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ARPost

JULY 24, 2020

In a recent PwC study , it shows that VR also makes soft skills training more impactful. PwC conducted a new study, “The Effectiveness of Virtual Reality Soft Skills Training in the Enterprise”, to answer this very question. The study revealed that VR learners were four times faster to train than classroom learners.

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AR Insider

AUGUST 20, 2024

One of AR's strengths as a marketing medium is to make static packaging come to life. Discovery Wines took this to heart to enliven its physical labels. What were tactics & takeaways? This post appeared first on AR Insider.

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AR Insider

SEPTEMBER 1, 2023

Educational spaces must fuel the desire to learn and fit practical needs of teachers, students and community. All of this factored into Eastern Colleges Group's XR Lab, which architect Giovanni Patania breaks down for us. This post appeared first on AR Insider.

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AR Insider

OCTOBER 25, 2022

Peterbilt Motors Company developed an AR-guided repair system that overlays 3D models of truck systems for technician guidance. It’s been deployed on iPads across 200+ dealerships. What are the results? we dive in. This post appeared first on AR Insider.

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VRScout

JUNE 15, 2022

Researchers working out of Johns Hopkins University School of Medicine in Baltimore, Maryland recently conducted a study detailing how VR could be a more effective tool for surgical training compared to conventional reading and video methods as well as a practical alternative to physical simulation.

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VRScout

JANUARY 11, 2022

According to a new study, however, the answer may be a lot simpler than we imagined. As part of the study, 77 participants were split up into three groups—a control group with no gum, an experimental group chewing peppermint gum, and a second experimental group chewing ginger gum—and immersed in a 15-minute VR helicopter flight.

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VRScout

MARCH 2, 2022

The project was detailed in the recently-published study Palaeontologia Electronica. We think paleoart is a crucial part of paleontological research,” said Dr. Davis, lead author of the study. Not only is the appearance of each animal accurate, but their movements and behavior as well. A 3D mastodon. “We

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ARPost

OCTOBER 31, 2022

A recent peer-reviewed study published in the Annals of Medicine and Surgery details the benefits of applying HapticVR technology to surgical training. In the study, haptic feedback technology was used alongside non-haptic immersive VR training to assess the impact of the former. How HapticVR Technology Helps Improve Surgical Training.

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VRScout

MAY 8, 2023

Credit: Romain Nith User studies were performed to test the system’s accuracy using a dozen participants. The results of the study revealed that the algorithm was 94% accurate in identifying all four jump phases. The results of this study revealed an impressive 81% accuracy.

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ARPost

MARCH 19, 2021

Many studies have shown that one of the culprits for your lack of sleep is your smartphone. One study showed that VR helped teens with insomnia symptoms get better sleep. In Korea, another study, which explored the effects of VR on intensive care patients , found that VR meditation positively affects the sleep quality of patients.

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VRScout

JULY 16, 2021

Meanwhile, Commander Akihiko Hoshide of the Japan Aerospace Exploration Agency utilized VR technology to conduct a series of tests as part of a physics study regarding the development of advanced materials using nanoparticles. According to NASA, Hoshide used a VR headset to study how astronauts visually translate motion in microgravity.

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VRScout

AUGUST 9, 2022

According to a study by Nature Scientific Reports , Isness-D was shown to have the same effect as a medium dose of psilocybin, the primary component of psychedelic mushrooms, or LSD. A study involving 75 subjects showed that Isness-D offers an experience near indistinguishable from 20 milligrams of psilocybin or 200 micrograms of LSD.

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ARPost

JUNE 22, 2023

Recently, TRIPP PsyAssist completed its Phase 1 Feasibility Study to demonstrate its use as a pretreatment tool for patients undergoing ketamine therapy. While ketamine therapy has numerous clinical studies proving its effectiveness, there remains a need to manage pre-treatment settings.

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VRScout

JANUARY 10, 2021

One early study conducted by Mehryar Nooriafshar, Tek Narayan Maraseni, and Ron Williams explored the effects of how VR education could be a useful tool in helping students learn content more effectively. In the end, 88% of students reported enjoying their VR experience more than studying diagrams from a textbook.

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