AR Insider

MARCH 19, 2024

We examine in the latest AR marketing case study. AR brand marketing works across a range products, and we can add oat milk to the list. How did Silk boost sales with an interactive campaign? This post appeared first on AR Insider.

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Case Study Study AR Trends 473

AR Insider

JULY 9, 2024

Our latest case study dives in. Biore was able to boost its brand recognition with an AR lens that animated users' beauty routines. What were best practices and tactical takeaways? This post appeared first on AR Insider.

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Case Study Study AR Trends 404

VRScout

OCTOBER 24, 2022

Researchers at the Indiana University School of Medicine conducted a study recently showing how VR technology could be used to help those suffering from substance abuse. “The current study demonstrates an implementation readily applied in the clinic and shows promise for facilitating SUD recovery. Credit: Shen, Y.I.,

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AR Insider

MARCH 5, 2024

Our latest case study looks at Samsung's AR campaign using TikTok Effects. We keep hearing that AR is an effective brand marketing medium. But where's the proof? This post appeared first on AR Insider.

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Case Study Study Samsung AR 443

AR Insider

APRIL 16, 2024

We break it down in the latest case study. Craft brewery Golden Road Brewing wanted to gain awareness so it turned to AR marketing in partnership with the LA Dodgers. What were the results and takeaways. This post appeared first on AR Insider.

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Case Study Study AR Trends 433

AR Insider

SEPTEMBER 13, 2022

Lockheed Martin and Scope AR demonstrate this principle in our latest enterprise AR case study. One industry where AR continues to demonstrate value is aerospace. Not only is assembly complex, but the stakes are high. This post appeared first on AR Insider.

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Case Study Study AR Industry 409

VRScout

NOVEMBER 9, 2020

Italian researchers worked with 400 participants over a three month period as part of this in depth study. The post Study Shows VR Technology Can Have A Positive Psychological Impact During Lockdown appeared first on VRScout. And that’s a pretty good feeling. Feature Image Credit: Facebook.

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Study Technology Virtual Reality Immersion 545

AR Insider

APRIL 22, 2025

We examine in our latest case study. Surepoint used AR to let field workers and remote experts connect and share "see what I see" live views of issues in real time. What were the results and tactical takeaways? This post appeared first on AR Insider.

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Case Study Study AR Trends 320

AR Insider

SEPTEMBER 22, 2022

Our latest case study dives in. Toyota's Accessory Augmented Reality (TAAR) program lets consumers visualize car accessories – maximizing customer lifetime value and tapping into the $46 billion auto accessories market. This post appeared first on AR Insider.

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Case Study Study AR Augmented Reality 394

AR Insider

AUGUST 16, 2022

We examine the shopper experience and revenue impact in the latest AR marketing case study. MAC Cosmetics’ New York concept store delivers virtual try-ons via smart mirrors. This post appeared first on AR Insider.

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Case Study Study New York AR 403

AR Insider

AUGUST 23, 2022

We examine its ongoing AR endeavors in the latest case study, plucked from a recent ARtillery Intelligence report. How has Boeing deployed AR to streamline aircraft assembly? And how has it achieved real ROI in doing so? This post appeared first on AR Insider.

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Case Study Study AR Trends 398

AR Insider

AUGUST 9, 2022

Picking up where we left off in last week's report excerpt, we move on to another AR marketing case study. this time from Dior. How did it raise awareness and sales of its new sneakers using AR visualization? we dive in. This post appeared first on AR Insider.

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Case Study Study AR Trends 398

AR Insider

OCTOBER 11, 2022

After covering AR's role in healthcare and aerospace, our latest case study turns attention to semiconductors. Like those other industries, the chip sector is primed for AR because fabrication involves intricate industrial processes. This post appeared first on AR Insider.

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Case Study Study AR Healthcare 398

AR Insider

MAY 10, 2022

To show rather than tell, we dive into a case study from Home Depot's Web AR execution. Picking up where we left off in examining Web AR opportunities and strategies, what are proof points for the technology? This post appeared first on AR Insider.

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Case Study Study AR Strategy 397

AR Insider

OCTOBER 18, 2022

Our latest case study dives in. AR isn’t just applied to a range of business verticals – everything from aerospace to automotive – but also horizontal functions. One that continues to develop in AR applicability is welding. This post appeared first on AR Insider.

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Case Study Study AR Automotive 396

AR Insider

MAY 14, 2024

To celebrate the film release of Sing 2, Universal Pictures looked to TikTok to create an interactive campaign utilizing AR effects. What were results and, best practices, and strategic takeaways? This post appeared first on AR Insider.

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Case Study Study AR Filming 450

AR Insider

SEPTEMBER 19, 2024

They say that necessity is the mother of invention. That phrase applies to Meuy Xaimuangmonh's work in designing a system to address his own motion sickness issues in VR. He tells his story and takeaways. This post appeared first on AR Insider.

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Case Study Study AR 427

AR Insider

APRIL 1, 2025

In Volume 2 of this series, we examined GE Healthcares AR-guided warehousing. Now we revisit the company for a different function: training. It wanted to evolve the way it trains technicians that service CT and MRI scanners. This post appeared first on AR Insider.

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Case Study Training Study AR 384

AR Insider

APRIL 23, 2024

Swisscom wanted to promote the launch of its new “blue” line of consumer services, such as mobile data plans. So it turned to AR. What were the results and strategic takeaways for AR marketing best practices? This post appeared first on AR Insider.

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Case Study Study AR Data 479

AR Insider

JANUARY 30, 2024

Polaroid Eyewear wanted to expose its new Gummy collection of flexible rubber-framed sunglasses. So it created an AR try-on experience that showcased this signature design. We break down results and lessons. This post appeared first on AR Insider.

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Case Study Study AR Trends 446

AR Insider

AUGUST 21, 2024

What are best practices for enterprises to implement XR and realize strong ROI? This is the topic of ARtillery Intelligence’s recent report and the focus of the latest AR Briefs episode. We have the video and takeaways. This post appeared first on AR Insider.

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Case Study AR Study Video 400

AR Insider

DECEMBER 7, 2023

Consumer brands continue to develop AR marketing playbooks. The latest to land on our radar is Chobani, and its halloween AR campaign that brought the holiday spirit to life. We look at the execution and results. This post appeared first on AR Insider.

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Case Study AR Study 440

AR Insider

APRIL 9, 2025

Chrono Craft is a fleet of 20-seat immersive buses that dont just tour the Yuanmingyuan Park in Beijing they transform it into a living, shared theater. The creators tell us how they did it. This post appeared first on AR Insider.

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Case Study Immersion Study AR 350

AR Insider

APRIL 17, 2025

ARtillery Intelligence today released a new report that calculates global investments in private XR companies in 2024 at $16.5 billion a 4.5 percent year-over-year decrease. What are top drivers, dynamics, and strategic takeaways? This post appeared first on AR Insider.

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Study AR Data Trends 346

AR Insider

APRIL 3, 2025

ARtillery Intelligence released a new report that projects mobile AR annual revenue to grow to $15.6 billion by 2029. How will it get there and what subsectors will fuel it? We break down the findings. This post appeared first on AR Insider.

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AR Study Data Trends 387

AR Insider

APRIL 16, 2025

AR is used in a range of industrial settings to support operational efficiencies and safety. The latest example to cross our desks is decommissioning nuclear power plants. What were goals, results and tactical takeaways? This post appeared first on AR Insider.

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Case Study Study AR Examples 322

XR Today - Virtual Reality

JANUARY 15, 2025

In a hybrid and remote work world, studies have shown that VR can bridge the gaps between employees better than any video conferencing or traditional collaboration tool enabling rapid knowledge sharing and growth. Soft skill training: Studies from PWC show that virtual reality is highly effective for soft skill training.

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Training Virtual Reality Study Industry 278

AR Insider

JULY 12, 2022

To emulate the clarifying and high-contrast effects of its eyewear, Bollé looked to AR. Working with M7 Innovations, it engineered an AR experience that achieved elevated ROI metrics. We examine results & takeaways in the latest report excerpt. This post appeared first on AR Insider.

Case Study 397

Case Study Study AR Trends 397

AR Insider

MARCH 4, 2025

AR is often most effective when it's integrated with other systems such as IoT, PLM, and other enterprise acronyms. How did Volvo bring it all together to elevate its quality assurance processes? This post appeared first on AR Insider.

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Case Study Study AR Trends 350

AR Insider

SEPTEMBER 1, 2023

Educational spaces must fuel the desire to learn and fit practical needs of teachers, students and community. All of this factored into Eastern Colleges Group's XR Lab, which architect Giovanni Patania breaks down for us. This post appeared first on AR Insider.

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Case Study Study Education Groups 384

AR Insider

AUGUST 20, 2024

One of AR's strengths as a marketing medium is to make static packaging come to life. Discovery Wines took this to heart to enliven its physical labels. What were tactics & takeaways? This post appeared first on AR Insider.

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Case Study Study AR Trends 329

AR Insider

APRIL 8, 2025

Despite its operational acumen, PBC Linear faced challenges in training novice staff in equipment maintenance. So it turned to AR to replace training with just-in-time knowledge through live guidance. What were results & takeaways? This post appeared first on AR Insider.

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Case Study AR Study Training 332

AR Insider

OCTOBER 25, 2022

Peterbilt Motors Company developed an AR-guided repair system that overlays 3D models of truck systems for technician guidance. It’s been deployed on iPads across 200+ dealerships. What are the results? we dive in. This post appeared first on AR Insider.

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Case Study Study AR Trends 396

XR Today - Virtual Reality

JANUARY 14, 2025

Studies have shown that virtual reality can help to foster concentration and focus particularly in open office settings – allowing users to immerse themselves in tasks more effectively. Studies have also shown that VR learners develop skills faster, retain more information, and are more engaged in learning experiences.

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Immersion Virtual Reality Training Study 278

VRScout

JUNE 15, 2022

Researchers working out of Johns Hopkins University School of Medicine in Baltimore, Maryland recently conducted a study detailing how VR could be a more effective tool for surgical training compared to conventional reading and video methods as well as a practical alternative to physical simulation.

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Training Baltimore Maryland Healthcare 492

AR Insider

FEBRUARY 5, 2025

ARtillery Intelligence released a new report that projects XR revenue to grow to $41.8 billion by 2028. How will it get there and what's driving it? We examine drivers & dynamics. This post appeared first on AR Insider.

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Study AR Data Trends 326

VRScout

JANUARY 11, 2022

According to a new study, however, the answer may be a lot simpler than we imagined. As part of the study, 77 participants were split up into three groups—a control group with no gum, an experimental group chewing peppermint gum, and a second experimental group chewing ginger gum—and immersed in a 15-minute VR helicopter flight.

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