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The XR Week Peek (2025.01.05): Vivo to launch a mixed reality headset, VR usage on Steam on the rise, and more!

The Ghost Howls

There is a Unity SDK, so it is also possible to create a VR game (e.g. Thanks Rob Cole for the tip) Learn more News from partners (and friends) Participate in the Developer Nation survey! I have partnered again with the XR survey by Developer Nation to provide an interesting opportunity to you. for fitness) that integrates them!

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63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds

ARPost

This is one of the significant findings of a Unity Technologies survey among UK and US ad creatives. See Also: Survey: AR Technology Brings Concrete Benefits to the Services Industry. However, the Unity survey brought to light the fact that consumers are actually eager to interact with AR ads.

Survey 260
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The XR Week Peek (2023.11.21): OpenAI drama shakes the AI world, Unity enables Vision Pro development, and more!

The Ghost Howls

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. Unity 6 takes back the original way of specifying engine versions and abandons the confusing one that bound a new Unity version to the year it was released.

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The XR Week Peek (2020.01.27): Samsung may be working on a new headset, Half-Life: Alyx will ship on time and much more!

The Ghost Howls

This week I have read the results of two very interesting surveys: GDC, as every year, has asked VR developers what platform they’re currently interested in. The true takeaway is that the Quest is getting the most interest ; ISFE and Ipsos MORI’s GameTrack surveyed gamers, asking them what features they are most interested in for the future.

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What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. Expert panelists survey the state of AR advertising at Brand Innovators. Tony Parisi is Head of XR Ad Innovation at Unity Technologies. Four Myths About AR Advertising. by Tony Parisi. It’s not a fad — it’s here to stay.

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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

See Also: 63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds. It also features full-screen mode (if the user really wants to play around with it) and traditional Calls-to-Action to allow pass-through to a page of their choosing. How do you best utilize a platform like this?

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The XR Week Peek (2021.12.27): a great Christmas for Quest 2, Rec Room is worth $3.5B, and much more!

The Ghost Howls

I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. Then, it guarantees that there is an open-source alternative to Unity and Unreal, so if in the future Meta wants to build its own engine, it could start doing that by forking Godot. Some XR fun.

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