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63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds

ARPost

This is one of the significant findings of a Unity Technologies survey among UK and US ad creatives. See Also: Survey: AR Technology Brings Concrete Benefits to the Services Industry. However, the Unity survey brought to light the fact that consumers are actually eager to interact with AR ads.

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The XR Week Peek (2023.11.21): OpenAI drama shakes the AI world, Unity enables Vision Pro development, and more!

The Ghost Howls

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. Unity 6 takes back the original way of specifying engine versions and abandons the confusing one that bound a new Unity version to the year it was released.

Unity 440
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What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. Expert panelists survey the state of AR advertising at Brand Innovators. Tony Parisi is Head of XR Ad Innovation at Unity Technologies. Four Myths About AR Advertising. by Tony Parisi. It’s not a fad — it’s here to stay.

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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

See Also: 63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds. It also features full-screen mode (if the user really wants to play around with it) and traditional Calls-to-Action to allow pass-through to a page of their choosing. How do you best utilize a platform like this?

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The XR Week Peek (2023.01.23): Microsoft shuts down Altspace and MRTK, and more!

The Ghost Howls

More info Unity fires around 300 employees While the news about Microsoft layoffs made headlines everywhere, it was more silent the second round of layoffs at Unity. Take the survey to help the global community learn more about the skills and technologies necessary to succeed in 2023.

Microsoft 409
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How I got started with virtual reality (and you can, too)

The Ghost Howls

It was too early for Unity, but they taught me about C++, C#, Java, OpenCV, OpenGL and other fancy development stuff. I thought developing everything VR-related in native code, but while researching how to develop for VR, I discovered that many people abandoned de nerd C++ wei to use a more visual program called Unity.

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Data Dive: How Much Does AR Influence Shopping?

AR Insider

As for the report details and methodology, Snap and Publicis commissioned market research firm Alter Agents to conduct a three-part survey in the U.S., The survey sample includes 1000 consumers, aged 13-49. That ecosystem is coming together as we speak, including ubiquitous 3D experience-creation platforms like Unity.

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