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63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds

ARPost

This is one of the significant findings of a Unity Technologies survey among UK and US ad creatives. See Also: Survey: AR Technology Brings Concrete Benefits to the Services Industry. However, the Unity survey brought to light the fact that consumers are actually eager to interact with AR ads.

Survey 260
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The XR Week Peek (2023.11.21): OpenAI drama shakes the AI world, Unity enables Vision Pro development, and more!

The Ghost Howls

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. Unity 6 takes back the original way of specifying engine versions and abandons the confusing one that bound a new Unity version to the year it was released.

Unity 354
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Unity Develops Digital Twin of Orlando

XR Today - Augmented Reality tag

This Wednesday, the popular real-time 3D (RT3D) engine Unity, with the Orlando Economic Partnership (OEP), created a digital twin of the region to assist with local economic and industrial growth. The President and CEO of the OEP, Tim Giuliani , said that the Unity alliance highlights Orlando’s dynamic innovation ecosystem.

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Big XR News from Unity, Meta, Lamina1, and Apple

XR Today - Mixed Reality tag

On the other hand, Unity is introducing tools that leverage AI to simplify XR content creation processes. Unity Muse, Sentis to Tap AI-Powered Content Creation This week, two AI tools, Unity Muse and Sentis , were released to assist creatives in designing immersive worlds and XR content.

Unity 59
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Metaverse Must Tackle Security Concerns, Agora Survey Says

XR Today - VR Headsets tag

According to a recent survey published by the firm, 33 percent of respondents said data privacy and security were the biggest challenges to the Metaverse. XR Today interviewed Hermes Frangoudis, Director of Developer Relations for Agora , on the cybersecurity risks the tech industry is expected to face as it builds Web3 and the Metaverse.

Survey 67
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59% of VR Developers Use Unity, But Devs Make More Money With Unreal

UploadVR Between Realities podcast

Unity Technologies and Epic Games are in a grudge match for the hearts and minds of game developers. I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based The Unity-based games reached a billion new devices since GDC 2016. Ditto with Google and ditto with Microsoft.”.

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The XR Week Peek (2023.01.23): Microsoft shuts down Altspace and MRTK, and more!

The Ghost Howls

More info Unity fires around 300 employees While the news about Microsoft layoffs made headlines everywhere, it was more silent the second round of layoffs at Unity. Take the survey to help the global community learn more about the skills and technologies necessary to succeed in 2023.

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