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IKEA Teams With Meta To Launch An In-Store AR Game

VRScout

The experience is available for a limited time in 21 IKEA stores throughout Sweden. Earlier this month, IKEA Retail Sweden launched a new augmented reality (AR) experience at select IKEA stores in Sweden. The experience is accessed by scanning a QR code in the store and visiting different stations.

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Meta Quest Subscriptions Soon to Be Charged in Local Currencies in Scandinavia, Switzerland & New Zealand

Road to VR

Meta announced that starting May 22nd, users in Norway, Sweden, Denmark, Switzerland and New Zealand will start seeing charges in their respective local currencies, and not in USD, which was initially offered at launch of the service in June 2023.

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IKEA Launches Interactive AR Game to Teach Children About Marine Life

ARPost

The game is based on our collection BLÅVINGAD, as well as children’s interests and curiosity, but also on their concerns related to our oceans,” said IKEA Retail Sweden Marketing Manager Helena Gouiveia. Thanks to the game, children can learn more about marine life and what happens under the surface while they are in our stores. ”

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Social VR Research Alert: Participate in a Research Study on Identity Construction in Virtual Environments, at Lund University in Sweden

Ryan Schultz

Filippa and Lina are two Master’s students in the International Marketing and Brand Management program at Lund University in Lund, Sweden. They are researching how social VR users express identity in virtual environments, and they wish to conduct interviews.

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Meta’s Social VR Platform Now Coming to Every Country Supporting Quest

Road to VR

.” This includes access for users 13+ across the following Quest-supported regions: Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Iceland, Ireland, Italy, Japan, Netherlands, New Zealand, Norway, Poland, Sweden, Switzerland, Taiwan, the United Kingdom, and the United States.

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Veteran VR Studio nDreams Announces Layoffs Amid “challenging VR games market”

Road to VR

In 2023, Stockholm, Sweden-based gaming group Aonic acquired nDreams for $110 million. At the time, the studio said it employed 250 people, meaning the layoff could affect up to 40 people.

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Meta Quest 2 & Quest Pro VR Headsets Get Price Cuts

VRScout

Beginning March 5th, 2023, the 256GB Quest 2 will be available for $429.99 (previously $499.99) in the US, Canada, Australia, Austria, Belgium, Denmark, Finland, France, Germany, Iceland, Italy, Japan, Netherlands, Norway, South Korea, Spain, Sweden, Switzerland, Taiwan, and the UK.